In Publisher Solutions on
Push ads are a type of native ads that are delivered to desktop or mobile devices in a user-friendly and non-intrusive format. They represent a highly engaging way for advertisers to reconnect and expand their audiences.
We’re sure you’ve already heard about push ads, but since we care about the newbies in the industry. We’ll quickly recap the basics:
Push ads are a type of advertisement which is delivered to the user’s device (desktop or mobile) through a website. They are consent-based. This means that a user has to agree to receive push notifications before they are sent to them.
The website or app that sends push notifications must always ask consumers to opt-in to receive them.
Sometimes the users will get a direct question, such as:
“Click allow or deny to receive notification alerts.“
Or a more subtle one:
“Click here if you’d like to receive notifications on our special offers.“
The opt-in request usually comes in the initial phases of user activity on a website. And many people agree to receive them, making them a popular advertising medium.
For those who love numbers:
Let’s just take the fact that a US citizen receives approximately 46 push notifications every day. There are 329.5 million people living in the US, and over 90% of them have internet access. We’ll let you do the math.
Push ads are user-friendly and profitable choices for advertisers.
Let’s start with the fact that we have a huge base of push users, with hundreds of thousands of new unique users per day.
Here are the key benefits that prove the efficacy of push ads for advertisers:
No fraud
By subscribing to notifications, users opt-in to receive them. The end result is excellent, trustworthy traffic, which greatly improves click-through rates and viewability.
Low cost and effort
With small alert notifications, you require both minimum costs and efforts to drive the highest customer engagement possible by delivering only a short but precise message. Even if you have a small budget, these tools allow advertisers and affiliate marketers to receive a broader reach than ever before.
High visibility
Push ads are more likely to be seen than other ad types, such as banner ads. They are delivered directly to the user’s screen, even if they aren’t looking for information or using an app. As a result, push advertising campaigns are more memorable and closer to the target audience.
They’re also less susceptible to ad blindness than banner ads. Furthermore, since push ads rely on consent, they are not affected by ad blockers. Thus, advertisers’ cost is lower.
Push ads are a great way to keep the audience engaged and informed without ruining the user experience. By sending regular notifications, you can enrich the experience each of your website visitors has and increase increases your revenue in the long term.
Highest reach
One of the proven benefits of push ads is that advertisers can target their potential users on any device or platform – it helps to attain higher retention rates and reach new clients on a global scope.
Push marketing campaigns could be successfully used for targeting across geos, OS, IP, etc.
Reduced manual operations
You can launch push notification campaigns in minutes as they do not require special skills. Push ads can be easily found and used from the drag-and-drop editor.
Push notification ad campaigns can also reactivate inactive users for onboarding campaigns, incomplete purchases, and transaction notifications.
Unique customization
Thanks to instant message delivery along with advanced customization options, you can configure how the user will see the message on mobile (especially important for time-sensitive offers and discounts).
When you enter our publisher platform, you’ll be able to choose among several ad formats: web push, in-page push, and contextual ads. While each can help you increase the revenue from your website, we’ll elaborate on the push options.
Yes, the ads will look and function the same, so your choice comes to the one that aligns better with your goals.
So, if you’re not in a rush and want to establish long-term earnings, opt for Rev Share. You will get paid per each ad impression, e.g., every time an ad is displayed to a subscriber.
If you want an instant income stream, choose CPS. You’ll get paid as soon as your website visitor subscribes to Push Notifications.
In more details:
Pros:
This model allows you to generate an income for the future. As long as your subscribers are active, you will continue to get paid for it.
The opportunity to continue iearning money even f you decide to add another ad format instead of push.
Cons:
You won’t get paid right away. Be aware that you won’t get paid as each subscription happens. The revenue will come later and will depend on your traffic quality.
Pros:
You will earn immediately after each new subscription.
It is easier to calculate revenue since you get paid per subscriber in real-time.
Cons:
Strict(er) compliance. Publishers tend to turn to low-quality and bot traffic since they are being paid immediately. This causes more investigations and check-ups in case any suspicious activity occurs. Consequently, you won’t receive the total sum and might be banned from the platform.
Whichever format you choose, the implementation is pretty simple. It will work as shown below.
Before we proceed to the final verdict:
Regardless of the type of web push format you select, it is important to avoid ad fatigue. So, consider the following points:
The ads on your website shouldn’t irritate your visitors. Sending five of them per hour will, in the best-case scenario, not make them happy. Worst case – they will never return to your website.
Let’s say that the most likely scenario is in the middle, and the number of visitors you have on your website will shrink. Nobody wants to see repetitive content that does not justify its urgency. To see what is the optimal frequency of ads your visitors will be ok with, you’ll have to test. Start with 3-5 ads per day and track your website traffic related to the increase or decrease of the number of ads you show them.
Many marketers use an organic-only approach for content creation, and organic is good, but it’s not enough. It is very hard to achieve the results you want without sponsored content; because of the abundance of content on the internet, most end up realizing that they will only achieve the results they want through paid promotion.
Let’s say that you’re active on Facebook and you only have organic posts there. Eventually, you’ll see that they’re not enough if you want to achieve serious results.
The average social media user is exposed to a tremendous amount of content every time they log into their accounts. This means that organic posts will most probably remain under the pile of other content unless you promote them.
By using a mix of paid and organic social media and SEO tactics, you will attract new followers, create loyal brand advocates, and get results from targeted audiences.
If you notice a decrease in your website visits connected to the push ads you’re serving, you’ll see that sometimes it has not much to do with the frequency of your ads. Your audience might not like web push as a format. It simply does not deliver information in the best possible way for your audience. Luckily, there are other formats out there, and they are as likely to bring you revenue from your website as is the case with classic web push.
For example – in-page push, which resembles standard push notifications design-wise, although they are actually banner ads or contextual ads, an ad format that is based on the content of your web page and blends in with its design flawlessly.
You might have expected a binary answer here, but – It’s up to you. For example, if you have a website with a solid number of visitors, you can rely on the revenue you will get over time.
On the other hand, if you’re into media buying, the best option is to diversify and experiment to see which type performs best. Both of them will give you great profits, assuming you have quality traffic.
The most important is to make the most of your website in terms of the revenue!
