Can I use several ad formats for my website?

Yes, you may choose one ad format or multiple ad formats, and set them on different pages or altogether. It all depends on your preference.

As a publisher on our platform you have the option of choosing among the following three formats:

Web Push

In-Page Push

Contextual Ads

Although the only way to add these ad formats to your website is through separate campaigns, it doesn’t mean they cannot appear at the same time. The question many publishers ask us is –  how to combine different ad formats in order to get the highest revenue? Here are some ideas:

Combining web push and in page push

Web push notifications are small pop-up windows that appear in a browser when you visit a certain website. You have the option to choose among two variations of this format – CPS and rev-share. The CPS option lets you earn every time the user clicks ALLOW, while rev-share makes a better long-term deal where you share the revenue with the platform for a longer period of time.

In-page push is basically a banner ad that resembles a traditional push notification. Yes, they look like in-page push notifications but have a lot wider functionalities. For example, web push notifications are not allowed on all devices and operating systems – iOS doesn’t support them. On the other hand, in-page push ads do not require subscriptions which also means you can reach wider audiences.

We recommend using these formats on the same website – this is how you’ll get benefits from both of them. The reason for this is simple – they perform differently and users’ reactions vary depending on the format.

The only part you should be careful about is the frequency of in-page push ads. When you add an in-page push zone through the Publisher platform, adjust the frequency to a level that will not negatively affect the user experience (and consequentially, your revenue).

Adding contextual ads to the equation

Contextual advertising is different compared to the two formats mentioned above since their main characteristic is relevance to the page’s content. Through keyword-targeted automated algorithms, ads relevant to your site’s content will appear on it. This is the reason contextual ads are popular.

Contextual ads can be added to any website where you already have other ad formats in place. Just make sure that they match the color and style of it (this can easily be set through our platform).

Or you may choose Push Notification ads and Inpage Push ads for one page, and Contextual ads for another page.

What to avoid?

While a combination of different ad formats can bring you extra benefits, the following could be counterproductive:

Too high push notification frequency

Push notifications are a great ad format for many reasons but should be used in moderation in order to reap the most benefits from it. Setting up a frequency that is too high might ruin the user experience of your visitors which will result in lower visits. You’ll figure out the exact frequency that is pleasant for your visitors along the way.

Ad overload

Too many ads will make your website look spammy so you’ll most likely lose visitors. The revenue will drop as a consequence. It is important to be thoughtful about the overall experience of each visitor to your website and find the right balance of organic and ad content. Ad content shouldn’t exceed written content, so our suggestion is to find a healthy ratio to achieve a good UX and optimal revenue – aim for 30% of ads and 70% of the content.

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