Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Affiliate Link/Marketing

What is Affiliate Link/Marketing ?

A specific linking code with which advertisers/ the network can track any activity. Affiliate links are critical for determining how well marketers are performing online. Each URL contains the affiliate ID or username, and this additional information is appended to the affiliate link so that the vendor knows who gets credit for each sale. Using affiliate marketing, a firm or individual receives a commission for promoting their items in exchange for the affiliate's help. An affiliate merely looks for a product they are interested in, recommends it, and receives a percentage of the selling price as compensation.

Affiliate links monitor the sales from one website to the next. Rather than concentrating on a single party, affiliate marketing utilizes the skills of many people for the benefit of a more effective marketing approach while still giving contributors a cut of the profits. Three partners are required to make this work: the seller, the product makers, and the affiliate or advertising. Affiliate marketing appeals to those who want to make money online quickly and cheaply without dealing with the headache of actually selling a product. If the affiliate is paid, there are numerous ways for them to do so. Affiliate marketing's usual compensation model is pay-per-scale. To participate in this scheme, the merchant must offer a portion of its selling price to the affiliate in exchange for bringing in customers due to the affiliate's promotional efforts. Put another way, before the affiliate is paid, they must first convince the investor to invest in the product. On the other hand, the pay-per-lead affiliate program pays the affiliate depending on the number of leads that are converted.

You must convince your customer to visit your merchant's website so that you can get them to do what you want them to do, whether it's signing up for your newsletter or downloading software or other files, or filling out an online contact form. This program aims to motivate affiliates to send customers to the merchant's website via their marketing platform. Affiliates must engage customers to a point where they leave their site and go to the merchant's to achieve this. Affiliates are compensated based on the amount of additional traffic they drive to the merchant's website. To become an affiliate, there are various reasons, like passive income, no customer support, work from home, cost-effective, convenient, flexible, and performance-based rewards.

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