We are hiring a

TikTok Ads Manager

( 1 )


Functional Area



Employment Type



Work Hours

Standard business hours (flexible)



Podgorica, Montenegro

About us

Coinis is a successful ad tech company that puts emphasis primarily on personal development and career challenges with innovative projects. The collective consists of hot-blooded, passionate, and hard-powered professionals who indulge in every task with devotion and enthusiasm. TikTok Ads manager will work with the internal marketing team to plan, manage, and execute company-wide digital marketing and lead generation efforts. This will include strategy, execution and optimization of performance across all digital channels – Web, SEO, SEM, email marketing, retargeting, social, and online advertising campaigns such as Facebook & Google ads. This individual will be engaged in developing the organization’s cross-channel communication strategies as well as managing the day-to-day digital marketing initiatives.

About your position

    • Coordination with designers and participation in creating visuals for ads and promotional material
    • Drive product vision, strategy, development and execution for TikTok ads platform products.
    • Create and optimize ads on TikTok to match performance goals (leads, sales, conversions)
    • Optimizing existing Ads and conversion tracking (improving CTR%, optimizing creatives, decreasing budget, while maintaining conversion rates)
    • Defining our short and mid-term product strategy and roadmap, managing product's lifecycle end-to-end, and working with cross-functional partners for successful development, operation, marketing, and demand-generation efforts.
    • Work with other colleagues who create Landing pages & creatives  to help with optimization
    • Develop innovative ways to promote all products and projects Coinis is working on
    • Keep up with current events, TikTok and social media trends
    • Attention to detail and critical thinking skills
    • Identifying online media buying opportunities by analyzing data and maximize conversions
    • Develop and maintain reporting on all levels of dat
    • Analise KPI and Campaigns results on a daily basis
    • Deep understanding of Google Analytics and analyze GA data and track performance and analyze campaign goals
    • Working with Managers in order to create appropriate advertising strategies



  • Bachelor’s, Specialist’s or Master’s Degree in a marketing-related field preferred


  • Experience and knowledge about TikTok Advertising
  • Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
  • 3+ years experience in managing campaigns via Google ads (Search & Display), Facebook, Instagram ads 
  • Strong understanding of marketing - social, search or mobile and deep understanding of the digital media ecosystem
  • Ability to dive into the verticals which you will own.
  • Solid technical understanding of ad products and/or customers’/shoppers journey
  • Proven record of successful product launches for advertising, and/or eCommerce industry
  • Experience in market analysis
  • Experience with data collection and analysis which impacted media strategies and execution
  • Strong Background in Copywriting is a plus

Skills in order of relevance:

  • Extensive knowledge of Facebook & Instagram ads, TikTik Ads 
  • Strong understanding of TikTok algorithm 
  • Up To date with latest trends on TikTok
  • Needs to be highly proactive and should have strong attention to detail
  • Conversion based tracking campaigns experience
  • Good verbal and written communication skills
  • Fluency in English 
  • Excellent attention to detail, Sharp analytical and problem-solving skills
  • Strong quantitative skills
  • Familiarity with agile methodologies is a bonus

What we offer

  • Competitive pay (above industry standards)
  • Paid private health insurance
  • Paid meal inside of the company (Company’s private cook)
  • Paid gym membership and gym on company premises
  • Paid commuting cost if living outside the city or further distance
  • Multiple annual company retreats
  • Flexible work hours
  • Paid Parental Leave
  • Mental day Leave (If it is not your day - We get it, take a day OFF!)

Other Information

Recruitment Process

  • Talent Acquisition - Our HR reviews applications and highlights potential candidates for further screening over the phone.
  • Phone Check - A Coinis senior in your field will call you to discuss your background, and confirm your interest for the job.
  • In-person Interview - Tour our offices and get to see what it’s like to be part of the team. After we conduct the interview, of course.
  • Topic-Related Task - We sometimes go for brain teasers, at other times we arrange more complex assignments to measure your abilities.
  • Official Proposal - After such tiresome screening, an offer will be finally sent to the right candidate. We are waiting for you!

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