Facebook Business Manager keeps your Pages, ad accounts, and team in one place. Adding users the right way protects your account and gives each person exactly the access they need.
Quick answer: Business Settings > Users > People > Add > enter email > pick role > assign assets > Invite.
---
What is Facebook Business Manager and Why Add Users?
Business Manager, now part of Meta Business Suite, is Meta's hub for managing ad accounts, Pages, and people. Adding users lets your team run campaigns without sharing your personal login. It also keeps permissions clean when someone leaves.
---
Before You Start: What You Need to Know
Check one thing first. You need Admin access to add anyone. If you cannot see Business Settings, contact your account's existing admin before continuing.
Admin access vs. Employee access
Per Meta's Business Help Center, Business Manager uses a 2-layer permission system. Layer one adds someone to your Business Manager. Layer two assigns them to specific assets like Pages or ad accounts.
Admin access gives full control over the entire account. Employee access limits a person to only the assets you choose to share with them.
Role types and what each person can do
Most team members should start as employees. They can only work on the accounts and tools you assign. Click Show Advanced Options when adding someone to unlock Finance Analyst, Finance Editor, and Developer roles.
Email and Business ID requirements
For employees, you need the email tied to their personal Facebook account. For agencies or external partners, you need their 15-digit Business Manager ID. Partners keep their own separate account. You are not merging the two.
---
How to Add an Employee to Business Manager
Four steps. Under five minutes.
Step 1: Access Business Settings
Go to business.facebook.com. Click the gear icon in the left panel to open Settings. Under Users, click People.
Step 2: Enter the Person's Email and Select Role
Click the blue Add button. Enter the email address tied to the person's Facebook account. Choose Admin or Employee. Need advanced roles? Click Show Advanced Options to access Finance Analyst, Finance Editor, and Developer.
Step 3: Assign Assets (Pages, Ad Accounts, Catalogs, Pixels)
Pick the assets this person needs. Options include Pages, Ad Accounts, Catalogs, Pixels, and Instagram Accounts. For each asset, set the permission level. You can grant campaign management access without publishing rights, or reporting access without the ability to spend budget.
Step 4: Send the Invitation
Click Invite. Meta sends an email to that address with a link to accept. The person must accept before they appear as active in your account. Check back in People to confirm their status.
---
Understanding Business Manager Roles and Permissions
Per Meta's documentation, every role sits inside that 2-layer system. Asset-level permissions then define what each person can actually do day to day.
Admin: Full control and access
Admins can add and remove people, change roles, connect new assets, and manage billing. Treat this like a master key. Keep the list short. One or two admins is the right default for most businesses.
Employee: Limited to assigned assets and tools
Employees can only see and work on what you assign them. They cannot add users, change account settings, or access billing. This is the correct default role for most team members.
Finance roles: Finance Analyst and Finance Editor
Finance Analyst can view billing details and invoices. Finance Editor can edit credit card info and payment methods. Only assign Finance Editor to people who actively manage your ad budget.
Developer: Technical setup and API access
Developer access covers Conversion API setup, Pixel management, and event tracking. Assign it to your technical team only. Most marketers and creatives do not need it.
---
How to Add a Partner or Agency
Partners follow a different path than employees.
Partner access vs. employee access: When to use each
Use employee access for people on your internal team. Use partner access for agencies, freelancers, or vendors who run their own Business Manager account. The key difference: partners bring their own account. Employees work inside yours.
Finding and sharing your Business Manager ID
Go to Business Settings > Business Info. Your 15-digit Business Manager ID appears at the top of the page. Copy it and share it directly with your agency or partner.
Assigning partner assets and permissions
Your partner opens their own Business Manager and requests access using your ID. You approve that request inside Business Settings, then assign them specific assets and permissions, exactly as you would for an employee.
---
Manage and Modify User Permissions After Adding
Roles change. People move teams. Some leave.
Go to Business Settings > Users > People. Find the person by name. Click Edit. You can update their Business Manager role, change their asset access, or remove them entirely. Only admins can make these changes.
Remove departing team members right away. It is the fastest way to protect your ad accounts and billing details from unauthorized access.
---
Or let Coinis do it.
From a product URL to a live Meta campaign. AI-generated creatives. On-brand copy. Direct publish to Facebook and Instagram. Real performance reporting. All in one platform.
Start free. Upgrade when you're ready.
15 AI tokens a month. No credit card.
Frequently Asked Questions
Do I need a personal Facebook account to be added to Business Manager?
Yes. Meta requires the email address tied to a personal Facebook account to send the invitation. The person must accept via that account before they appear as active in your Business Manager.
Can I add someone to Business Manager without giving them access to my personal Facebook profile?
Yes. Business Manager keeps business assets completely separate from personal profiles. Adding someone to Business Manager does not give them any access to your personal Facebook account.
What happens if someone does not accept their Business Manager invitation?
They will not appear as an active user and cannot access any assets. You can resend or cancel the invitation from Business Settings > Users > People.
How do I remove a user from Facebook Business Manager?
Go to Business Settings > Users > People. Select the person's name, click Edit, then choose Remove. Only admins can do this. Remove departing team members as soon as they leave to protect your ad accounts.