Essential definitions for digital marketing and monetization
Audience retargeting is an online advertising tactic that refers to the displaying of targeted advertising to ...
AI-powered media buying utilizes artificial intelligence to streamline and automate digital ad purchase and pl...
Advertising limitations are the limitations placed by networks, platforms, or regulatory rules on what types o...
Policy compliance with ad policies involves adherence to governments, affiliate networks, and platforms’...
Ad account management entails the end-to-end management and optimization of ad accounts across platforms, both...
Attribution window defines the period over which conversion is attributed to a specific ad or affiliate click,...
Audience targeting allows advertisers to target and segment individual groups of users according to demographi...
An arbitrage campaign is a marketing tactic that seeks to take advantage of the difference between user action...
AFD, or Ads for Domains, is a domain monetization technique whereby owners of undeveloped or unused domains ca...
This shows how frequently users use/interact with the app. An app session keeps track of how long and how ofte...
Feedback for their experience with an app. Each app in the App Store is given a score between 0.0 and 5.0 base...
Getting profit from an app without charging for the app itself. The collection and sale of user data to other ...
Мetrics that are used for measuring the success of an app. It’s critical for the app’s design team...
Тhe part of the link with the clickable words. An anchor text is a text you use to connect out of and into you...
А word or a phrase that informs users about the content type of the linked image. Alt characteristics, alt des...
А platform that measures website popularity based on users’ browsing behavioral patterns. It’s a marketi...
An affiliate program is an advertising model where an affiliate earns by assisting the sales of a product, ser...
А group of ‘companies’ that often offer complementary products and often pass leads to each other. This does n...
Аn online community where users can find needed information about the affiliate marketing industry. Affiliate ...
The person in charge of the communication with the affiliates. An affiliate manager oversees the companions in...
A specific linking code with which advertisers/ the network can track any activity. Affiliate links are critic...
The person or the organization that promotes offers. The term "affiliate" encompasses a wide range o...
A computer program that automatically gets downloaded without people knowing that it comes with the deal. Soft...
The owner of an offer or the product. For their adverts to be visible, an advertiser must pay a fee. Advertise...
App users who generate great app revenue by watching and engaging with the ads. Users that click on advertisin...
Developers integrate a type of ads into their apps, and they are displayed to users to monetize their traffic....
Software built specifically for the advertisement industry – it helps improve the overall efficiency of ...
Usually refers to any link involved in the ad serving process-basically this is the HTML code a browser uses t...
A web-based application that helps publishers, advertisers, and ad networks with campaign management, ad distr...
Income apps generate through in-app advertising. Displaying paid advertisements on social media channels, webs...
An ad network is a technology platform that acts as a broker between advertisers and publishers in the ad mark...
An app monetization solution where app developers manage multiple ad networks all in one place. This requires ...
Whenever an ad is shown within an app/page. Advertisers and developers utilize impressions in digital marketin...
A real-time online marketplace intended for selling and buying advertising space and impressions. Ad exchanges...
A business dedicated to creating and managing to advertise and often other forms of promotion for their client...
This one is supported through an ad-based revenue model where this ad must be watched to consume content. So, ...
The estimated revenue that one active user generates during a specific period.ARPU is a number for apps that i...
The estimated revenue that one paying user generates during a specific period. In most cases, "paying&quo...
A mobile marketing metric that helps track mobile games’ monetization performance. This indicator is used to t...
AR Advertising refers to augmented reality, a mobile ad unit that superimposes 3D assets using a smartphone ca...
Is a file format meant for installing mobile applications. It is used by Android operating systems as an appli...
Communication protocol between a server and a client lets users access Majestic data for application developme...
The importance of first impressions cannot be overstated. If you’re losing visitors and failing to maint...
Brand safety is the methods and tools used to ensure affiliate ads are not posted with insensitive, off-color,...
Bulk uploads are a campaign management feature that affiliate marketers and advertisers use to bulk upload mul...
Bid strategy refers to how advertisers set and adjust their bids for ad slots to achieve the most out of budge...
A bid is the amount advertisers are willing to pay to an advertising platform in order to reach a certain grou...
A list containing unwanted websites that you want to stop buying traffic from. Unprofitable placements are lis...
Black Hat SEO can help increase your web page’s ranking on search engines by using a set of practice methods t...
An ad used by affiliates to advertise a product/service. In conventional graphic advertising, banner ads appea...
Backlinks are links with which one website links to another. Backlinks are used by search engines (such as Goo...
Creative compliance offers a guarantee that all advertisement content, namely images, copy, and video, is in l...
Content approval is the process by which affiliate marketers submit their ad creatives, landing pages, or prom...
A creative library is an organized storage repository where every ad material, including images, video, copy, ...
A campaign launcher is a professional tool or platform feature that is designed to speed up the process of con...
Cost Per Action (CPA) is a cost model where affiliates are compensated upon a user taking a desired action, su...
Conversion tracking is the act of recording meaningful campaign-driven activity that converts into successful ...
Creative optimization is the ongoing process of ad creative improvement through systematic testing and analysi...
Campaign compliance involves carrying out intense checks to ensure that all marketing activities are aligned w...
Campaign automation is a software solutions that automate the process of campaign optimization, reducing the l...
Cost to display an ad 1,000 times, used to quantify the effectiveness of advertising campaigns. CPM is a widel...
Click Through Rate is the number of people clicking web content divided by ad reach expressed via impressions....
Cost Per Click (CPC) is a model of web advertising where an advertiser pays for an ad every time a user clicks...
Click arbitrage is a sophisticated online advertising method that takes advantage of the cost difference betwe...
Contextual Ads are ad formats based on relevant content of a web page, mostly its topic and main keywords. The...
A tool that helps app developers track and study the behavior of the app’s users. A cohort is a collecti...
A promo tool that advertisers use to make users click-through and take action. It’s a term used to descr...
Internet bot that crawls the Web mostly for Web indexing. Every web page on the internet is studied to acquire...
A small piece of data sent to a user, and their purpose is for the website to remember important information a...
A metric that shows how many times an affiliate link has registered a conversion compared to the number of tim...
A term used for when a visitor purchases on the website. A conversion can be anything from filling out a form ...
Links found in the body of the article. The clickable text on a web page, typically a keyword, is referred to ...
Contextual advertising is a marketing strategy where relevant ads are displayed in accordance with your digita...
A website that publishes large amounts of low-quality content. There is a lot of duplicate and low-quality con...
A fee an affiliate gets when they generate a lead or a sale to the advertiser’s website. It’s also calle...
A technique used to deliver the content on a certain page to a search engine in a way that is different conten...
Client-based tracking stores information on the user’s computer by placing a cookie in their browser whe...
The act of clicking a link that takes a user to a website. Even while clicking through on an ad is the most co...
The user’s identification code containing important data about the action he performed (such as day, hour, bro...
Fake clicks that robots or humans usually generate – it occurs in online pay-per-click advertising, and ...
The percentage of app users who uninstall or stop engaging with the app over time. When a user churns, one of ...
When a product gets returned, or a sale falls through – returning funds to the consumer. Because affilia...
The ratio of the users who see the ad to the number of users who click on the ad. If a user visits your advert...
A type of Excel file. A CSV file is formatted in a way that saves data in a table-structured fashion. CSV file...
A price the advertiser pays every time their ad is displayed. Traditional brand awareness marketing is used to...
A price the advertiser pays for every thousand impressions on their ad. CPM stands for cost per thousand impre...
Revenue the publisher receives when creating a lead for the advertiser. Internet marketing campaigns frequentl...
A price the advertiser pays every time their app gets installed from an ad. Mobile user acquisition initiative...
A price the advertiser pays every time a user engages if the advertiser chooses as the goal. Advertisers who w...
A price the advertiser pays every time their banner/creative clicks on. It’s the fee you pay when someon...
A price the advertiser pays every time a user acquires a service or a product. Advertisers who use the Cost pe...
Direct offer is a campaign presented directly by the advertiser to the affiliate, bypassing the common affilia...
Display advertising is a form of digital advertising that includes visually rich ads-like banners, images, vid...
A tool that allows you to track both users’ activity and investments. In affiliate marketing, it’s a cri...
Content that matches other content completely or is very similar. While it can include copied text, it can als...
A term that means the subscriber has confirmed the subscription. A regular Opt-in occurs when a user voluntari...
A score from 1-100 that predicts how a site will rank on search engines. Based on the principle that a higher ...
A notice/page that appears on your page and noise the visitors that you’re getting paid for service endorsemen...
Contacting website owners and buying traffic from them directly. To begin, you must first contact the website&...
When the billing is made by taking money directly from the user’s phone. A mobile user’s mobile nu...
A demand-side platform (DSP) is a software that advertisers use to buy ad space through real-time bidding. Wit...
A function that allows affiliates to send visitors to a specific page on the advertiser’s website. Deep linkin...
An advertising tactic by which ads are scheduled for certain times of day or days of the week to get a better-...
A file with a list of all sold products by a given advertiser. The use of a datafeed speeds up the process of ...
A budget you choose you to want to spend daily on your ad campaign. If your impressions and clicks fluctuate f...
A metric that shows how many users visit an app in one day. DAU is an excellent indicator of an app’s su...
Exclusive deals are promotions provided to some affiliates in a specific network, typically as a reward for be...
An ad revenue that’s generated for every 1,000 impressions. When calculating the cost per thousand ad impressi...
The ratio of the app’s engaged and active users. The percentage of app users who actively engage with ads is w...
The revenue you get for every 100 clicks on your affiliate link. To find your Earnings per click, divide the a...
Feed revenue diversification is defined as the reduction of reliance on a single source of feed-based monetiza...
Faceboom Ads is Facebook’s advertising platform that allows ads to be displayed to user demographics bas...
A feed provider is a type of platform service specializing in enabling publishers to integrate monetized ads a...
The number of times a user will see a specific ad within a defined period. Frequency Mapping limits the number...
When a program sets that the first user who gets a visitor to click on a link and purchase within the defined ...
An expression, meaning the click was generated (or another event such as sale, transaction, etc.).It’s a...
The percentage of ads served based on the total number of page impressions. If you have 70 ads served for ever...
Geo targeting is an online advertising technique that delivers advertisements and discount offers automaticall...
A method of targeting a specific country. If you hear affiliates talking about GEO, they’re referring to...
An offer to buy several game apps in one purchase. They began on the PC and eventually made their way to mobil...
A word or a picture on a web page you click on that takes you to another page. Hyperlinks are frequently highl...
The process of renting or buying space to “house” a website on the World Wide Web. Website material such as HT...
A system for tagging text files to achieve a certain font, color, hyperlink effect, or graphic on www pages. I...
Ads that appear during natural breaks during your app’s flow. Users are more likely to engage with a rich, cus...
It leads to another page that’s on the same website. Put another way, and they’re talking about hyperlin...
A special type of ad that requires user interaction; users have an active role in the ad experience. Interacti...
A popular monetization strategy where app developers get paid to run ads on their app. In-app advertising mobi...
The number of times an ad has been shown on some page. A user’s impression is determined by how many tim...
A metric used to track the number of installs per thousand impressions. Many factors can influence it, such as...
Keyword optimization is the process of selecting and optimizing keywords for maximum campaign relevance and pe...
Finding search terms people use when searching for something. When looking for information on the internet, mo...
The ratio between the keyword and the total number of words on a page. The fraction of index-able text words i...
A word user types on a search engine to find documents associated with that term. It might be a single phrase ...
A metric that is used to describe the growth rate of an app. This metric determines how many extra users each ...
The users are motivated to a certain action on the affiliate’s website to get a commission. When you urge traf...
Getting hyperlinks from other websites that are not your own. Link construction is the process of making chang...
The power passed to a website via either internal or external source links. It’s a slang term for measur...
The amount of money a customer will spend in their lifetime in a particular company. LTV is a method of determ...
A potential customer of the products or services. It can refer to both a potential consumer and a visitor̵...
A website/page to which traffic is referred. A landing page is typically a page that introduces the user to th...
A computer program that uses context to learn many synonyms. Its method uses mathematical techniques to uncove...
A media buying platform is an application of technology that enables marketers and advertisers to purchase, ma...
Meta Ads Manager is Meta’s universal platform for building, managing, and optimizing advertising campaig...
Monetized search is the methodology of advertising that associates user searches on a site or app with paid re...
The strategy used to market a game. Selling your game on mobile devices is most effective when done with a coo...
A monetization strategy used by developers to achieve revenue. A one-time payment is one option for developers...
A type of user flow starting from the moment they see the ad and finishing when they subscribe/make the purcha...
Unnecessarily serving mobile ads to customers that are close to conversion. As a result, credit for conversion...
Techniques used by fraudsters that deliberately make mobile ads that humans can’t view to inflate the number o...
The title you give your web page within the meta tags.HTML requires the page title, which is located in the he...
The information found on the HTML page’s header that is not visible to visitors. They’re tidbits of text...
An HTML and XHTML element used to describe the page to search engines. A Meta description summarizes the conte...
The person who identifies and purchases ad space on channels relevant to the target audience. In paid marketin...
The maximum value you decide you want to spend on a campaign. For a particular campaign, this is the highest p...
A review process that affiliates have to get accepted (usually reviewing their identity, address, financial st...
An app usage metric representing the total number of users that visit the app in 30 days. Each unique consumer...
Native advertising refers to ads that are seamlessly integrated into the surrounding content, matching the loo...
Native to search is the type of ad format in affiliate marketing that is placed on native traffic. The native ...
Targeting advertisements to a specific user segment. Niche marketing is an advertising technique that focuses ...
A type of online advertising that matches the platform’s form and function where it appears. For example...
Optimization Rules are the rules that utilize automation to modify campaign parameters based on pre-defined pe...
Outbrain is a platform for native ads, helping brands show sponsored articles and recommendations as part of t...
An Offer Wall is a platform that connects publishers with brands. It is a place that an affiliate network, whi...
A link to another website. An external link, also known as a connector that connects your website that takes u...
App downloads that happen without any direct effort (paid or owned campaigns). Organic install results from a ...
A link requested by the receiver; an email that a company sends to a website visitor after they have voluntari...
Optimizing the content of a web page for search engines and human users is called on-page SEO (sometimes calle...
The final URL that the visitor lands on when clicking on the promotion link. A developer’s redirection U...
Advertising content that is made by advertisers and promoted by publishers. In business, an offer is a product...
Everything you do outside of your website that has the potential to affect your search engine rankings. When y...
Predictive analytics employs advanced data analysis in order to supply sophisticated machine learning algorith...
Facebook Page management involves upkeep and optimization of a brand’s presence on the site, such as pos...
Postback URL is a method of sending conversion data between an advertiser’s servers and its tracking pro...
Paid Media are advertising platforms that provide any traffic a business obtains from paid promotion through s...
A form of affiliate marketing where there are individuals who own websites and receive commissions for sending...
The money you earn from your sales after subtracting all your expenses. It is an accounting phrase for the dif...
A type of lander that gets displayed before the offer landing page. Prelander is a web page that appears befor...
Any user action that happens while using the app after it has been installed. Following the download and insta...
A custom-built website that gathers data from various sources; including email, search engines, and online for...
A smaller app that adds features to some other larger app. The word "plug-in" refers to a smaller ap...
Ad units that offer users a preview (gameplay) of an app before potentially installing it. Advertising gives i...
A part of code placed on the page that gets “fired” when the click ID is generated. A pixel is a fragment of c...
Revenue received per conversion. For each transformation, you earn some monetary reward known as a payout. Pay...
A term for when an affiliate for a specific offer receives a higher payout. Increased pay for your employees i...
An ad model where affiliates only pay the host when their ad gets clicked. Paid search is a type of digital ma...
An algorithm for ranking sites based on their searches (used by Google). Page Rank is a search engine ranking ...
A score from 1-100 that predicts how well will a certain page rank on search engines. Pages with high Page Aut...
PPS is related to the sale. Once a sale is registered, the affiliate gets a commission. PPS is yet another for...
When affiliates get paid a certain fee every time a lead gets generated. The advertiser only pays for leads cr...
A marketing phrase that describes a competitive form of marketing. Marketers who engage in this form of market...
A payment model where the advertiser gets paid every time a user clicks on an ad. PPC is an abbreviation for P...
Revenue clawback is a system by which income previously granted is cancelled due to counterfeit, erroneous, or...
Real-time reporting solutions provide on-the-fly access to the performance of a campaign during its execution,...
ROI (Return on Investment) is a primary metric that assesses the profitability of a campaign on the basis of c...
Revenue Per Click (RPC) is an online advertising performance measure that calculates the average revenue per u...
RSOC, or Related Search On Content, is a method that’s gaining popularity with online publishers who are...
The shortest form of the domain. The root domain is the highest level of the Internet’s hierarchies, sur...
Web admins use a Robots.txt file to give instructions to web robots. Robots.txt exclusion protocol is a text f...
An ad unit that gives users an in-app reward for watching the ad video. When a consumer sees a rewarded video ...
Total sales calculated before the expenses are subtracted. The income that is recognized after a particular pe...
A calculation used to establish the profitability of a PPC campaign. It is calculated by subtracting the net r...
The percentage of app users who continue to engage with the app over time. You may determine your Retention Ra...
The URL of a web page that sends traffic to your page or website. When you click on an internal link on a webp...
A domain from where backlinks are coming. In the SEO world, it’s also referred to as a linking domain, a...
An award given to an affiliate who brings a new affiliate to the affiliate program. As a reward for referring ...
Process of having a URL, when it is clicked, forwards to a different URL. It’s also known as URL forward...
An agreement between web admins of exchanging a link between the two websites. These links connect websites th...
Overall clicks that occurred in an affiliate link. It simply means that any and everyone clicked ad is conside...
A real-time auction where bids are made for each impression. The advertising auctions are conducted in real-ti...
A campaign type you go for when your goal is to target all the websites from a network. RON traffic (run on a ...
A metric used to calculate digital advertising spend performance and efficiency. ROAS is comparable to ROI (Re...
Smart optimization bots are real-time AI-driven automated systems that monitor, analyze, and optimize campaign...
Search feed compliance mandates that every search feed be technically, legally, and qualitatively compatible w...
SubID tracking is an affiliate marketing strategy used to add special identifiers, referred to as SubIDs, to a...
S2S tracking is a data conversion tracking technology via direct server-to-server communication, offering supe...
Scaling Campaigns refers to the act of spreading broader ad budgets using reach extensions to increase campaig...
Snapchat Ads is a Snapchat ad tool users use to build dynamic visual advertisements, which display between sto...
Search intent targeting is a method of online marketing involving the customization of ad content to precisely...
Search redirection is a marketing technique that helps bring in maximum advertising revenue by redirecting use...
A search feed is a searched stream of organic listings and paid-for listings that is provided by feed provider...
Search arbitrage is a business strategy in digital marketing where someone tries to profit from the difference...
Search to search refers to buying search traffic from search feed providers such as Bing, Google, or Yahoo, wh...
Search monetization implies assembling different technologies and tools that convert traffic into a ...
Social to search is the type of ad format in affiliate marketing that is served on social traffic. Social to s...
Lead Generation offers that get users to give some information to get a prize. Sweepstakes are competitions or...
An audience list that advertisers have and share with an ad network to improve ROI and targeting during UA cam...
A piece of software that is used to sell advertising. This is done in an automated manner and is most often us...
“Best” affiliates that generate almost 90% of the affiliate programs’ profits. In an affiliate program, super-...
Tracking the performance of the campaigns by analyzing publishers. Campaign performance can be tracked using p...
Testing two different versions of something (sales, ads, content, etc.) to understand which one will have a be...
Several website URLs that need to be visited, and these are seeds. The crawler of the search engine visits eve...
Releasing a product before their scheduled launch date with little or no marketing push as a test or a “rehear...
The process of creating and deploying clickable ads to reach target audiences. Through social media platforms,...
Social marketer refers to achieving a certain ‘social good’ – promoting general health, raising awarenes...
An important marketing tool for several reasons; SmartLink is one link for all the posts, data can be advertis...
An organized model of the content on a website, helps users find the info they need. It contains information o...
Conversion flow that requires only one conformation. It is a one-step method that only requires a single confi...
An offer designed for one target specifically. It is a link leading the customer to a particular deal. Individ...
The total traffic from various visitor sources through a specific medium. Search access could involve examinin...
A word or a phrase that users type into a search engine when searching for something. A search term can also b...
A software application designed to find specific digital resources, web pages, images, videos, etc., using key...
A technology platform that enables web publishers to manage their advertising space inventory, fill it with ad...
SMS Billing Flow is when users need to give their phone number to subscribe to something (usually used for con...
Results that the search engine finds when searching for a word or sentence query. After submitting a search qu...
A SEO affiliate optimizes the website code and content to improve the website ranking on search engines for sp...
A bundle of software development tools and devices placed in one installable package. It is also possible to s...
A unique identification is generated and stored when a user clicks on a tracking link or generates an ad impre...
Traffic arbitration risk management refers to the methods and controls used to mitigate risks in buying and re...
A tracking pixel is a small, generally transparent, 1×1 pixel image placed in a site or an e-mail that fu...
Traffic networks are platforms that connect publishers and advertisers by sharing web traffic, with the purpos...
Taboola is a native advertising network that displays sponsored content and recommendations on a wide range of...
TikTok Ads refers to TikTok’s advertising system that provides businesses with a platform to share short...
The number of unique visitors and visits a site gets. Traffic refers to the number of visitors the website rec...
A specific code attached to the URL of a website that tracks all the visitors that arrive on the website. A tr...
Tracking software tracks your site’s visitors and is located on a server that’s not yours. Software tracking i...
A platform that allows you to track your activity by analyzing it using different filters. Tracking Platform r...
Affiliate programs that use this method for tracking sales, clicks, or leads. Methods of tracking are approach...
Top-level Domain – A letter normally following the final dot of a web address. TLDs are usually categori...
Used to measure the effectiveness of the marketing campaigns, activities, and channels. A tracking link (also ...
Token is used to optimize campaigns by tracking specific info in an ad campaign provided by a paid traffic net...
A principle of affiliates getting notified every time a conversion is made. Third-party tracking relates to tr...
A link to a web page without an image attached. A text link is also called an anchor text or link label and re...
A specific type of traffic that media buyers know fits their campaigns. This means it can be targeted by count...
Developing specific marketing campaigns and products for a distinguished group of people. Targeted marketing i...
United Reporting is bringing together information from several different sources into one single, combined das...
User freshness represents the time since the user opted to get push notifications. It is one of the strongest ...
A process of dividing the users of an app into groups based on their demographics and behaviors (age, gender, ...
Measuring the degree of user interaction in an app. User engagement is a kind of contact between the client an...
A set of techniques used to target technology and the right supply channels to get ROI positive high lifetime ...
Revenue generated by users from viewing in-app ads. User ad revenue is the rate of revenue and efficiency a de...
A user who visits your website. A user or IP address that accesses a site for a specified duration is unique t...
The number of unique users who clicked on the affiliate link/banner (does not refer to the number of clicks fr...
A Uniform Resource Locator (URL) is a unique identification for a resource located on the Internet. Every prop...
Vertical scaling involves increasing the budget and refining targeting within an already successful campaign o...
A business strategy that is based on promoting a product using existing social networks. The name relates to h...
A sort of video advertising which plays before, during, or after specified contents. Some marketing profession...
A category of websites where the network is selling. Every website is in certain categories: fashion, shopping...
View-Through Attribution, also known as impression tracking is used to indicate that an impression led to a su...
A list of IP addresses, email addresses, and applications that have been accepted by the administrator. Whitel...
White label and private label are words that are frequently used interchangeably (incorrectly). When a product...
Refers to a set of recognized search engine optimization techniques for improving a website’s ranking on...
A website is a collection of interconnected, publicly accessible Web pages with a single domain name. Individu...
The term "webmaster" sounds more like something out of a corny sci-fi novel than something you’...
Web hosting is a service that allows individuals and businesses to publish a website or web page on the Intern...
Instead of replacing the old page with a new one that is found at a new location, search engines decide whethe...
A form of redirect directs users or search engines to a different URL from the one they originally typed into ...
Offer rotator, usually linked to an algorithm that ranks offers based on performance. SmartLink is a URL that ...
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