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App Session
This shows how frequently users use/interact with the app. An app session keeps track of how long and how ofte...
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This shows how frequently users use/interact with the app. An app session keeps track of how long and how ofte...
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Feedback for their experience with an app. Each app in the App Store is given a score between 0.0 and 5.0 base...
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Getting profit from an app without charging for the app itself. The collection and sale of user data to other ...
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Мetrics that are used for measuring the success of an app. It’s critical for the app’s design team...
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Тhe part of the link with the clickable words. An anchor text is a text you use to connect out of and into you...
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А word or a phrase that informs users about the content type of the linked image. Alt characteristics, alt des...
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А platform that measures website popularity based on users’ browsing behavioral patterns. It’s a marketi...
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An affiliate program is an advertising model where an affiliate earns by assisting the sales of a product, ser...
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А group of ‘companies’ that often offer complementary products and often pass leads to each other. This does n...
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Аn online community where users can find needed information about the affiliate marketing industry. Affiliate ...
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The person in charge of the communication with the affiliates. An affiliate manager oversees the companions in...
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A specific linking code with which advertisers/ the network can track any activity. Affiliate links are critic...
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The person or the organization that promotes offers. The term "affiliate" encompasses a wide range o...
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A computer program that automatically gets downloaded without people knowing that it comes with the deal. Soft...
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The owner of an offer or the product. For their adverts to be visible, an advertiser must pay a fee. Advertise...
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App users who generate great app revenue by watching and engaging with the ads. Users that click on advertisin...
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Developers integrate a type of ads into their apps, and they are displayed to users to monetize their traffic....
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Software built specifically for the advertisement industry – it helps improve the overall efficiency of ...
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Usually refers to any link involved in the ad serving process-basically this is the HTML code a browser uses t...
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A web-based application that helps publishers, advertisers, and ad networks with campaign management, ad distr...
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Income apps generate through in-app advertising. Displaying paid advertisements on social media channels, webs...
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An ad network is a technology platform that acts as a broker between advertisers and publishers in the ad mark...
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An app monetization solution where app developers manage multiple ad networks all in one place. This requires ...
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Whenever an ad is shown within an app/page. Advertisers and developers utilize impressions in digital marketin...
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A real-time online marketplace intended for selling and buying advertising space and impressions. Ad exchanges...
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A business dedicated to creating and managing to advertise and often other forms of promotion for their client...
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This one is supported through an ad-based revenue model where this ad must be watched to consume content. So, ...
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The estimated revenue that one active user generates during a specific period.ARPU is a number for apps that i...
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The estimated revenue that one paying user generates during a specific period. In most cases, "paying&quo...
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A mobile marketing metric that helps track mobile games’ monetization performance. This indicator is used to t...
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AR Advertising refers to augmented reality, a mobile ad unit that superimposes 3D assets using a smartphone ca...
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Is a file format meant for installing mobile applications. It is used by Android operating systems as an appli...
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Communication protocol between a server and a client lets users access Majestic data for application developme...
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The importance of first impressions cannot be overstated. If you’re losing visitors and failing to maint...
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A bid is the amount advertisers are willing to pay to an advertising platform in order to reach a certain grou...
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A list containing unwanted websites that you want to stop buying traffic from. Unprofitable placements are lis...
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Black Hat SEO can help increase your web page’s ranking on search engines by using a set of practice methods t...
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An ad used by affiliates to advertise a product/service. In conventional graphic advertising, banner ads appea...
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Backlinks are links with which one website links to another. Backlinks are used by search engines (such as Goo...
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Contextual Ads are ad formats based on relevant content of a web page, mostly its topic and main keywords. The...
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A tool that helps app developers track and study the behavior of the app’s users. A cohort is a collecti...
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A promo tool that advertisers use to make users click-through and take action. It’s a term used to descr...
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Internet bot that crawls the Web mostly for Web indexing. Every web page on the internet is studied to acquire...
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A small piece of data sent to a user, and their purpose is for the website to remember important information a...
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A metric that shows how many times an affiliate link has registered a conversion compared to the number of tim...
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A term used for when a visitor purchases on the website. A conversion can be anything from filling out a form ...
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Links found in the body of the article. The clickable text on a web page, typically a keyword, is referred to ...
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Contextual advertising is a marketing strategy where relevant ads are displayed in accordance with your digita...
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A website that publishes large amounts of low-quality content. There is a lot of duplicate and low-quality con...
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A fee an affiliate gets when they generate a lead or a sale to the advertiser’s website. It’s also calle...
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A technique used to deliver the content on a certain page to a search engine in a way that is different conten...
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Client-based tracking stores information on the user’s computer by placing a cookie in their browser whe...
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The act of clicking a link that takes a user to a website. Even while clicking through on an ad is the most co...
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The user’s identification code containing important data about the action he performed (such as day, hour, bro...
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Fake clicks that robots or humans usually generate – it occurs in online pay-per-click advertising, and ...
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The percentage of app users who uninstall or stop engaging with the app over time. When a user churns, one of ...
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When a product gets returned, or a sale falls through – returning funds to the consumer. Because affilia...
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The ratio of the users who see the ad to the number of users who click on the ad. If a user visits your advert...
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A type of Excel file. A CSV file is formatted in a way that saves data in a table-structured fashion. CSV file...
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A price the advertiser pays every time their ad is displayed. Traditional brand awareness marketing is used to...
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A price the advertiser pays for every thousand impressions on their ad. CPM stands for cost per thousand impre...
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Revenue the publisher receives when creating a lead for the advertiser. Internet marketing campaigns frequentl...
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A price the advertiser pays every time their app gets installed from an ad. Mobile user acquisition initiative...
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A price the advertiser pays every time a user engages if the advertiser chooses as the goal. Advertisers who w...
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A price the advertiser pays every time their banner/creative clicks on. It’s the fee you pay when someon...
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A price the advertiser pays every time a user acquires a service or a product. Advertisers who use the Cost pe...
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A tool that allows you to track both users’ activity and investments. In affiliate marketing, it’s a cri...
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Content that matches other content completely or is very similar. While it can include copied text, it can als...
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A term that means the subscriber has confirmed the subscription. A regular Opt-in occurs when a user voluntari...
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A score from 1-100 that predicts how a site will rank on search engines. Based on the principle that a higher ...
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A notice/page that appears on your page and noise the visitors that you’re getting paid for service endorsemen...
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Contacting website owners and buying traffic from them directly. To begin, you must first contact the website&...
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When the billing is made by taking money directly from the user’s phone. A mobile user’s mobile nu...
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A demand-side platform (DSP) is a software that advertisers use to buy ad space through real-time bidding. Wit...
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A function that allows affiliates to send visitors to a specific page on the advertiser’s website. Deep linkin...
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An advertising tactic by which ads are scheduled for certain times of day or days of the week to get a better-...
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A file with a list of all sold products by a given advertiser. The use of a datafeed speeds up the process of ...
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A budget you choose you to want to spend daily on your ad campaign. If your impressions and clicks fluctuate f...
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A metric that shows how many users visit an app in one day. DAU is an excellent indicator of an app’s su...
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An ad revenue that’s generated for every 1,000 impressions. When calculating the cost per thousand ad impressi...
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The ratio of the app’s engaged and active users. The percentage of app users who actively engage with ads is w...
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The revenue you get for every 100 clicks on your affiliate link. To find your Earnings per click, divide the a...
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The number of times a user will see a specific ad within a defined period. Frequency Mapping limits the number...
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When a program sets that the first user who gets a visitor to click on a link and purchase within the defined ...
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An expression, meaning the click was generated (or another event such as sale, transaction, etc.).It’s a...
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The percentage of ads served based on the total number of page impressions. If you have 70 ads served for ever...
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A method of targeting a specific country. If you hear affiliates talking about GEO, they’re referring to...
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An offer to buy several game apps in one purchase. They began on the PC and eventually made their way to mobil...
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A word or a picture on a web page you click on that takes you to another page. Hyperlinks are frequently highl...
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The process of renting or buying space to “house” a website on the World Wide Web. Website material such as HT...
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A system for tagging text files to achieve a certain font, color, hyperlink effect, or graphic on www pages. I...
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Ads that appear during natural breaks during your app’s flow. Users are more likely to engage with a rich, cus...
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It leads to another page that’s on the same website. Put another way, and they’re talking about hyperlin...
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A special type of ad that requires user interaction; users have an active role in the ad experience. Interacti...
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A popular monetization strategy where app developers get paid to run ads on their app. In-app advertising mobi...
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The number of times an ad has been shown on some page. A user’s impression is determined by how many tim...
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A metric used to track the number of installs per thousand impressions. Many factors can influence it, such as...
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Finding search terms people use when searching for something. When looking for information on the internet, mo...
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The ratio between the keyword and the total number of words on a page. The fraction of index-able text words i...
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A word user types on a search engine to find documents associated with that term. It might be a single phrase ...
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A metric that is used to describe the growth rate of an app. This metric determines how many extra users each ...
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The users are motivated to a certain action on the affiliate’s website to get a commission. When you urge traf...
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Getting hyperlinks from other websites that are not your own. Link construction is the process of making chang...
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The power passed to a website via either internal or external source links. It’s a slang term for measur...
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The amount of money a customer will spend in their lifetime in a particular company. LTV is a method of determ...
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A potential customer of the products or services. It can refer to both a potential consumer and a visitor̵...
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A website/page to which traffic is referred. A landing page is typically a page that introduces the user to th...
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A computer program that uses context to learn many synonyms. Its method uses mathematical techniques to uncove...
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The strategy used to market a game. Selling your game on mobile devices is most effective when done with a coo...
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A monetization strategy used by developers to achieve revenue. A one-time payment is one option for developers...
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A type of user flow starting from the moment they see the ad and finishing when they subscribe/make the purcha...
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Unnecessarily serving mobile ads to customers that are close to conversion. As a result, credit for conversion...
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Techniques used by fraudsters that deliberately make mobile ads that humans can’t view to inflate the number o...
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The title you give your web page within the meta tags.HTML requires the page title, which is located in the he...
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The information found on the HTML page’s header that is not visible to visitors. They’re tidbits of text...
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An HTML and XHTML element used to describe the page to search engines. A Meta description summarizes the conte...
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The person who identifies and purchases ad space on channels relevant to the target audience. In paid marketin...
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The maximum value you decide you want to spend on a campaign. For a particular campaign, this is the highest p...
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A review process that affiliates have to get accepted (usually reviewing their identity, address, financial st...
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An app usage metric representing the total number of users that visit the app in 30 days. Each unique consumer...
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Native to search is the type of ad format in affiliate marketing that is placed on native traffic. The native ...
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Targeting advertisements to a specific user segment. Niche marketing is an advertising technique that focuses ...
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Native advertising uses paid ads that look like the media format in which they appear. Native advertising is t...
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A type of online advertising that matches the platform’s form and function where it appears. For example...
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An Offer Wall is a platform that connects publishers with brands. It is a place that an affiliate network, whi...
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A link to another website. An external link, also known as a connector that connects your website that takes u...
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App downloads that happen without any direct effort (paid or owned campaigns). Organic install results from a ...
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A link requested by the receiver; an email that a company sends to a website visitor after they have voluntari...
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Optimizing the content of a web page for search engines and human users is called on-page SEO (sometimes calle...
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The final URL that the visitor lands on when clicking on the promotion link. A developer’s redirection U...
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Advertising content that is made by advertisers and promoted by publishers. In business, an offer is a product...
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Everything you do outside of your website that has the potential to affect your search engine rankings. When y...
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A form of affiliate marketing where there are individuals who own websites and receive commissions for sending...
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The money you earn from your sales after subtracting all your expenses. It is an accounting phrase for the dif...
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A type of lander that gets displayed before the offer landing page. Prelander is a web page that appears befor...
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A conversion that takes place by an affiliate network. When a user sends a request to a web server, the webser...
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Any user action that happens while using the app after it has been installed. Following the download and insta...
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A custom-built website that gathers data from various sources; including email, search engines, and online for...
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A smaller app that adds features to some other larger app. The word "plug-in" refers to a smaller ap...
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Ad units that offer users a preview (gameplay) of an app before potentially installing it. Advertising gives i...
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A part of code placed on the page that gets “fired” when the click ID is generated. A pixel is a fragment of c...
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Revenue received per conversion. For each transformation, you earn some monetary reward known as a payout. Pay...
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A term for when an affiliate for a specific offer receives a higher payout. Increased pay for your employees i...
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An ad model where affiliates only pay the host when their ad gets clicked. Paid search is a type of digital ma...
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An algorithm for ranking sites based on their searches (used by Google). Page Rank is a search engine ranking ...
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A score from 1-100 that predicts how well will a certain page rank on search engines. Pages with high Page Aut...
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PPS is related to the sale. Once a sale is registered, the affiliate gets a commission. PPS is yet another for...
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When affiliates get paid a certain fee every time a lead gets generated. The advertiser only pays for leads cr...
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A marketing phrase that describes a competitive form of marketing. Marketers who engage in this form of market...
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A payment model where the advertiser gets paid every time a user clicks on an ad. PPC is an abbreviation for P...
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The shortest form of the domain. The root domain is the highest level of the Internet’s hierarchies, sur...
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Web admins use a Robots.txt file to give instructions to web robots. Robots.txt exclusion protocol is a text f...
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An ad unit that gives users an in-app reward for watching the ad video. When a consumer sees a rewarded video ...
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Total sales calculated before the expenses are subtracted. The income that is recognized after a particular pe...
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A calculation used to establish the profitability of a PPC campaign. It is calculated by subtracting the net r...
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The percentage of app users who continue to engage with the app over time. You may determine your Retention Ra...
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The URL of a web page that sends traffic to your page or website. When you click on an internal link on a webp...
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A domain from where backlinks are coming. In the SEO world, it’s also referred to as a linking domain, a...
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An award given to an affiliate who brings a new affiliate to the affiliate program. As a reward for referring ...
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Process of having a URL, when it is clicked, forwards to a different URL. It’s also known as URL forward...
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An agreement between web admins of exchanging a link between the two websites. These links connect websites th...
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Overall clicks that occurred in an affiliate link. It simply means that any and everyone clicked ad is conside...
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A real-time auction where bids are made for each impression. The advertising auctions are conducted in real-ti...
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A campaign type you go for when your goal is to target all the websites from a network. RON traffic (run on a ...
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A metric used to calculate digital advertising spend performance and efficiency. ROAS is comparable to ROI (Re...
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Search to search refers to buying search traffic from search feed providers such as Bing, Google, or Yahoo, wh...
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Search monetization implies assembling different technologies and tools that convert traffic into a ...
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Social to search is the type of ad format in affiliate marketing that is served on social traffic. Social to s...
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Lead Generation offers that get users to give some information to get a prize. Sweepstakes are competitions or...
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An audience list that advertisers have and share with an ad network to improve ROI and targeting during UA cam...
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A piece of software that is used to sell advertising. This is done in an automated manner and is most often us...
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“Best” affiliates that generate almost 90% of the affiliate programs’ profits. In an affiliate program, super-...
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Tracking the performance of the campaigns by analyzing publishers. Campaign performance can be tracked using p...
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Testing two different versions of something (sales, ads, content, etc.) to understand which one will have a be...
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Several website URLs that need to be visited, and these are seeds. The crawler of the search engine visits eve...
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Releasing a product before their scheduled launch date with little or no marketing push as a test or a “rehear...
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The process of creating and deploying clickable ads to reach target audiences. Through social media platforms,...
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Social marketer refers to achieving a certain ‘social good’ – promoting general health, raising awarenes...
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An important marketing tool for several reasons; SmartLink is one link for all the posts, data can be advertis...
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An organized model of the content on a website, helps users find the info they need. It contains information o...
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Conversion flow that requires only one conformation. It is a one-step method that only requires a single confi...
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An offer designed for one target specifically. It is a link leading the customer to a particular deal. Individ...
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The total traffic from various visitor sources through a specific medium. Search access could involve examinin...
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A word or a phrase that users type into a search engine when searching for something. A search term can also b...
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A software application designed to find specific digital resources, web pages, images, videos, etc., using key...
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A technology platform that enables web publishers to manage their advertising space inventory, fill it with ad...
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SMS Billing Flow is when users need to give their phone number to subscribe to something (usually used for con...
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Results that the search engine finds when searching for a word or sentence query. After submitting a search qu...
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A SEO affiliate optimizes the website code and content to improve the website ranking on search engines for sp...
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A bundle of software development tools and devices placed in one installable package. It is also possible to s...
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A unique identification is generated and stored when a user clicks on a tracking link or generates an ad impre...
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The number of unique visitors and visits a site gets. Traffic refers to the number of visitors the website rec...
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A specific code attached to the URL of a website that tracks all the visitors that arrive on the website. A tr...
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Tracking software tracks your site’s visitors and is located on a server that’s not yours. Software tracking i...
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A platform that allows you to track your activity by analyzing it using different filters. Tracking Platform r...
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Affiliate programs that use this method for tracking sales, clicks, or leads. Methods of tracking are approach...
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Top-level Domain – A letter normally following the final dot of a web address. TLDs are usually categori...
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Used to measure the effectiveness of the marketing campaigns, activities, and channels. A tracking link (also ...
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Token is used to optimize campaigns by tracking specific info in an ad campaign provided by a paid traffic net...
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A principle of affiliates getting notified every time a conversion is made. Third-party tracking relates to tr...
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A link to a web page without an image attached. A text link is also called an anchor text or link label and re...
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A specific type of traffic that media buyers know fits their campaigns. This means it can be targeted by count...
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Developing specific marketing campaigns and products for a distinguished group of people. Targeted marketing i...
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User freshness represents the time since the user opted to get push notifications. It is one of the strongest ...
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A process of dividing the users of an app into groups based on their demographics and behaviors (age, gender, ...
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Measuring the degree of user interaction in an app. User engagement is a kind of contact between the client an...
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A set of techniques used to target technology and the right supply channels to get ROI positive high lifetime ...
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Revenue generated by users from viewing in-app ads. User ad revenue is the rate of revenue and efficiency a de...
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A user who visits your website. A user or IP address that accesses a site for a specified duration is unique t...
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The number of unique users who clicked on the affiliate link/banner (does not refer to the number of clicks fr...
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A Uniform Resource Locator (URL) is a unique identification for a resource located on the Internet. Every prop...
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A business strategy that is based on promoting a product using existing social networks. The name relates to h...
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A sort of video advertising which plays before, during, or after specified contents. Some marketing profession...
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A category of websites where the network is selling. Every website is in certain categories: fashion, shopping...
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View-Through Attribution, also known as impression tracking is used to indicate that an impression led to a su...
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A list of IP addresses, email addresses, and applications that have been accepted by the administrator. Whitel...
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White label and private label are words that are frequently used interchangeably (incorrectly). When a product...
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Refers to a set of recognized search engine optimization techniques for improving a website’s ranking on...
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A website is a collection of interconnected, publicly accessible Web pages with a single domain name. Individu...
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The term "webmaster" sounds more like something out of a corny sci-fi novel than something you’...
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Web hosting is a service that allows individuals and businesses to publish a website or web page on the Intern...
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A markup language that defines rules for encoding documents in both human-readable and machine-readable format...
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Instead of replacing the old page with a new one that is found at a new location, search engines decide whethe...
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A form of redirect directs users or search engines to a different URL from the one they originally typed into ...
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Offer rotator, usually linked to an algorithm that ranks offers based on performance. SmartLink is a URL that ...
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