Glossary

A B C D E F G H I J K L M N O P Q R S T U W X Y Z #

A

App Session

This shows how frequently users use/interact with the app. An app session keeps track of how long and how o...

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App Rating

Feedback for their experience with an app. Each app in the App Store is given a score between 0.0 and 5.0 b...

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App Monetization

Getting profit from an app without charging for the app itself. The collection and sale of user data to oth...

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App Metrics

Мetrics that are used for measuring the success of an app. It’s critical for the app’s design t...

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Anchor Text

Тhe part of the link with the clickable words. An anchor text is a text you use to connect out of and into ...

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Alt Text (Alternative text)

А word or a phrase that informs users about the content type of the linked image. Alt characteristics, alt ...

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Alexa Rank

А platform that measures website popularity based on users’ browsing behavioral patterns. It’s a mark...

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Affiliate Program

Аn arrangement between the advertiser and the affiliate – the affiliate gets paid by the advertiser f...

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Affiliate Network

А group of ‘companies’ that often offer complementary products and often pass leads to each other. This doe...

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Affiliate Marketing Forum

Аn online community where users can find needed information about the affiliate marketing industry. Affilia...

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Affiliate Manager

The person in charge of the communication with the affiliates. An affiliate manager oversees the companions...

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Affiliate Link/Marketing

A specific linking code with which advertisers/ the network can track any activity. Affiliate links are cri...

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Affiliate

The person or the organization that promotes offers. The term "affiliate" encompasses a wide rang...

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Adware (spyware)

A computer program that automatically gets downloaded without people knowing that it comes with the deal. S...

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Advertisers

The owner of an offer or the product. For their adverts to be visible, an advertiser must pay a fee. Advert...

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Ad Whales

App users who generate great app revenue by watching and engaging with the ads. Users that click on adverti...

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Ad Unit

Developers integrate a type of ads into their apps, and they are displayed to users to monetize their traff...

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Ad Tech (Advertising Technology)

Software built specifically for the advertisement industry – it helps improve the overall efficiency ...

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Ad Tag (creative tag or placement tag)

Usually refers to any link involved in the ad serving process-basically this is the HTML code a browser use...

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Ad Server

A web-based application that helps publishers, advertisers, and ad networks with campaign management, ad di...

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Ad Revenue

Income apps generate through in-app advertising. Displaying paid advertisements on social media channels, w...

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Ad Network

An online advertising network that connects app developers and advertisers. Mobile advertising’s mone...

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Ad Mediation

An app monetization solution where app developers manage multiple ad networks all in one place. This requir...

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Ad Impression

Whenever an ad is shown within an app/page. Advertisers and developers utilize impressions in digital marke...

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Ad Exchange

A real-time online marketplace intended for selling and buying advertising space and impressions. Ad exchan...

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Ad Agency

A business dedicated to creating and managing to advertise and often other forms of promotion for their cli...

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Ad-Supported Streaming Video On Demand (Video on Demand)

This one is supported through an ad-based revenue model where this ad must be watched to consume content. S...

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Average Revenue per User

The estimated revenue that one active user generates during a specific period.ARPU is a number for apps tha...

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Average Revenue per Paying User

The estimated revenue that one paying user generates during a specific period. In most cases, "paying&...

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Average Revenue Per Daily User

A mobile marketing metric that helps track mobile games’ monetization performance. This indicator is used t...

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AR Advertising

AR Advertising refers to augmented reality, a mobile ad unit that superimposes 3D assets using a smartphone...

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APK Offers (Android Application Package Offers)

Is a file format meant for installing mobile applications. It is used by Android operating systems as an ap...

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API (Application Programming Interface)

Communication protocol between a server and a client lets users access Majestic data for application develo...

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Above the fold

The importance of first impressions cannot be overstated. If you’re losing visitors and failing to ma...

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B

Blacklist

A list containing unwanted websites that you want to stop buying traffic from. Unprofitable placements are ...

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B

Black Hat SEO

Black Hat SEO can help increase your web page’s ranking on search engines by using a set of practice method...

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B

Banner Ad

An ad used by affiliates to advertise a product/service. In conventional graphic advertising, banner ads ap...

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B

Backlinks

Backlinks are links with which one website links to another. Backlinks are used by search engines (such as ...

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C

Customer Cohort Analysis

A tool that helps app developers track and study the behavior of the app’s users. A cohort is a colle...

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C

Creative

A promo tool that advertisers use to make users click-through and take action. It’s a term used to de...

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C

Crawlers

Internet bot that crawls the Web mostly for Web indexing. Every web page on the internet is studied to acqu...

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Cookies

A small piece of data sent to a user, and their purpose is for the website to remember important informatio...

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C

Conversion Rate

A metric that shows how many times an affiliate link has registered a conversion compared to the number of ...

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Conversion

A term used for when a visitor purchases on the website. A conversion can be anything from filling out a fo...

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Contextual Links

Links found in the body of the article. The clickable text on a web page, typically a keyword, is referred ...

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Contextual Advertising

Advertising on a website that is relevant to the page’s content. Traditional contextual advertising uses ke...

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C

Content Farm

A website that publishes large amounts of low-quality content. There is a lot of duplicate and low-quality ...

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C

Commission

A fee an affiliate gets when they generate a lead or a sale to the advertiser’s website. It’s also ca...

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C

Cloaking

A technique used to deliver the content on a certain page to a search engine in a way that is different con...

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Client Based Tracking

Client-based tracking stores information on the user’s computer by placing a cookie in their browser ...

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C

Click-Through

The act of clicking a link that takes a user to a website. Even while clicking through on an ad is the most...

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Click ID

The user’s identification code containing important data about the action he performed (such as day, hour, ...

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Click Fraud

Fake clicks that robots or humans usually generate – it occurs in online pay-per-click advertising, a...

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Churn Rate

The percentage of app users who uninstall or stop engaging with the app over time. When a user churns, one ...

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Charge Back

When a product gets returned, or a sale falls through – returning funds to the consumer. Because affi...

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Click-through Rate

The ratio of the users who see the ad to the number of users who click on the ad. If a user visits your adv...

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CSV File

A type of Excel file. A CSV file is formatted in a way that saves data in a table-structured fashion. CSV f...

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C

Cost per View

A price the advertiser pays every time their ad is displayed. Traditional brand awareness marketing is used...

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Cost per One Thousand Impressions

A price the advertiser pays for every thousand impressions on their ad. CPM stands for cost per thousand im...

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Cost per Lead

Revenue the publisher receives when creating a lead for the advertiser. Internet marketing campaigns freque...

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Cost per Install

A price the advertiser pays every time their app gets installed from an ad. Mobile user acquisition initiat...

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Cost per Engagement

A price the advertiser pays every time a user engages if the advertiser chooses as the goal. Advertisers wh...

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Cost per Click

A price the advertiser pays every time their banner/creative clicks on. It’s the fee you pay when som...

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C

Cost per Acquisition

A price the advertiser pays every time a user acquires a service or a product. Advertisers who use the Cost...

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D

Dynamic Tracking

A tool that allows you to track both users’ activity and investments. In affiliate marketing, it’s a ...

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D

Duplicate Content

Content that matches other content completely or is very similar. While it can include copied text, it can ...

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D

Double opt

A term that means the subscriber has confirmed the subscription. A regular Opt-in occurs when a user volunt...

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D

Domain Authority

A score from 1-100 that predicts how a site will rank on search engines. Based on the principle that a high...

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D

Disclosure

A notice/page that appears on your page and noise the visitors that you’re getting paid for service endorse...

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D

Direct Buy

Contacting website owners and buying traffic from them directly. To begin, you must first contact the websi...

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D

Direct Billing Flow

When the billing is made by taking money directly from the user’s phone. A mobile user’s mobile...

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D

Demand-Side Platforms (DSP)

DSP allows buyers of digital advertising inventory to manage ad exchange and data exchange accounts via one...

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D

Deep Linking

A function that allows affiliates to send visitors to a specific page on the advertiser’s website. Deep lin...

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D

Dayparting

An advertising tactic by which ads are scheduled for certain times of day or days of the week to get a bett...

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D

Datafeed

A file with a list of all sold products by a given advertiser. The use of a datafeed speeds up the process ...

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D

Daily Budget

A budget you choose you to want to spend daily on your ad campaign. If your impressions and clicks fluctuat...

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D

Daily Active Users

A metric that shows how many users visit an app in one day. DAU is an excellent indicator of an app’s...

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E

Effective Cost per Mile

An ad revenue that’s generated for every 1,000 impressions. When calculating the cost per thousand ad impre...

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E

Engagement Rate

The ratio of the app’s engaged and active users. The percentage of app users who actively engage with ads i...

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E

Earnings per Click

The revenue you get for every 100 clicks on your affiliate link. To find your Earnings per click, divide th...

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F

Frequency Capping

The number of times a user will see a specific ad within a defined period. Frequency Mapping limits the num...

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F

First Click

When a program sets that the first user who gets a visitor to click on a link and purchase within the defin...

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F

Fired Pixel

An expression, meaning the click was generated (or another event such as sale, transaction, etc.).It’...

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F

Fill Rate

The percentage of ads served based on the total number of page impressions. If you have 70 ads served for e...

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G

GEO Target

A method of targeting a specific country. If you hear affiliates talking about GEO, they’re referring...

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G

Game Bundles

An offer to buy several game apps in one purchase. They began on the PC and eventually made their way to mo...

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H

Hyperlink

A word or a picture on a web page you click on that takes you to another page. Hyperlinks are frequently hi...

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H

Hosting (web hosting)

The process of renting or buying space to “house” a website on the World Wide Web. Website material such as...

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H

HyperText Markup Language

A system for tagging text files to achieve a certain font, color, hyperlink effect, or graphic on www pages...

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I

Interstitials

Ads that appear during natural breaks during your app’s flow. Users are more likely to engage with a rich, ...

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I

Internal Linking

It leads to another page that’s on the same website. Put another way, and they’re talking about hyper...

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I

Interactive Ads

A special type of ad that requires user interaction; users have an active role in the ad experience. Intera...

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In-app Advertising

A popular monetization strategy where app developers get paid to run ads on their app. In-app advertising m...

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Impression

The number of times an ad has been shown on some page. A user’s impression is determined by how many ...

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I

Installs Per Mille

A metric used to track the number of installs per thousand impressions. Many factors can influence it, such...

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K

Keyword Research

Finding search terms people use when searching for something. When looking for information on the internet,...

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K

Keyword Density

The ratio between the keyword and the total number of words on a page. The fraction of index-able text word...

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K

Keyword

A word user types on a search engine to find documents associated with that term. It might be a single phra...

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K

K-Factor

A metric that is used to describe the growth rate of an app. This metric determines how many extra users ea...

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L

Loyalty Affiliates

The users are motivated to a certain action on the affiliate’s website to get a commission. When you urge t...

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L

Link building

Getting hyperlinks from other websites that are not your own. Link construction is the process of making ch...

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L

Link Juice

The power passed to a website via either internal or external source links. It’s a slang term for mea...

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L

Lifetime Value

The amount of money a customer will spend in their lifetime in a particular company. LTV is a method of det...

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L

Lead

A potential customer of the products or services. It can refer to both a potential consumer and a visitor&#...

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L

Landing Page

A website/page to which traffic is referred. A landing page is typically a page that introduces the user to...

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L

Latent Semantic Indexing Keyword (LSI Keyword)

A computer program that uses context to learn many synonyms. Its method uses mathematical techniques to unc...

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M

Mobile Game Marketing

The strategy used to market a game. Selling your game on mobile devices is most effective when done with a ...

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M

Mobile Game Business Models

A monetization strategy used by developers to achieve revenue. A one-time payment is one option for develop...

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M

Mobile Billing

A type of user flow starting from the moment they see the ad and finishing when they subscribe/make the pur...

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M

Mobile Attribution Manipulation

Unnecessarily serving mobile ads to customers that are close to conversion. As a result, credit for convers...

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M

Mobile App Fraud

Techniques used by fraudsters that deliberately make mobile ads that humans can’t view to inflate the numbe...

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M

Meta Title

The title you give your web page within the meta tags.HTML requires the page title, which is located in the...

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M

Meta Tags

The information found on the HTML page’s header that is not visible to visitors. They’re tidbits of t...

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M

Meta Description

An HTML and XHTML element used to describe the page to search engines. A Meta description summarizes the co...

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M

Media Buyer

The person who identifies and purchases ad space on channels relevant to the target audience. In paid marke...

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Maximum Budget

The maximum value you decide you want to spend on a campaign. For a particular campaign, this is the highes...

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M

Manual Approval

A review process that affiliates have to get accepted (usually reviewing their identity, address, financial...

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M

Monthly Active Users

An app usage metric representing the total number of users that visit the app in 30 days. Each unique consu...

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N

Niche Marketing

Targeting advertisements to a specific user segment. Niche marketing is an advertising technique that focus...

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N

Native Advertising

Native advertising uses paid ads that look like the media format in which they appear. Native advertising i...

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N

Native ads

A type of online advertising that matches the platform’s form and function where it appears. For exam...

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O

Outbound Link

A link to another website. An external link, also known as a connector that connects your website that take...

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O

Organic Installs

App downloads that happen without any direct effort (paid or owned campaigns). Organic install results from...

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O

Opt-In Email

A link requested by the receiver; an email that a company sends to a website visitor after they have volunt...

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O

On-Page SEO

Optimizing the content of a web page for search engines and human users is called on-page SEO (sometimes ca...

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O

Offer URL

The final URL that the visitor lands on when clicking on the promotion link. A developer’s redirectio...

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O

Offer

Advertising content that is made by advertisers and promoted by publishers. In business, an offer is a prod...

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Off-Page SEO

Everything you do outside of your website that has the potential to affect your search engine rankings. Whe...

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P

Publisher

A form of affiliate marketing where there are individuals who own websites and receive commissions for send...

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Profit

The money you earn from your sales after subtracting all your expenses. It is an accounting phrase for the ...

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Prelander

A type of lander that gets displayed before the offer landing page. Prelander is a web page that appears be...

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P

Postback URL

A conversion that takes place by an affiliate network. When a user sends a request to a web server, the web...

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P

Post-Install Event

Any user action that happens while using the app after it has been installed. Following the download and in...

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P

Portal

A custom-built website that gathers data from various sources; including email, search engines, and online ...

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P

Plug-in

A smaller app that adds features to some other larger app. The word "plug-in" refers to a smaller...

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Playable Mobile Ads

Ad units that offer users a preview (gameplay) of an app before potentially installing it. Advertising give...

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P

Pixel

A part of code placed on the page that gets “fired” when the click ID is generated. A pixel is a fragment o...

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P

Payout

Revenue received per conversion. For each transformation, you earn some monetary reward known as a payout. ...

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P

Pay Bump

A term for when an affiliate for a specific offer receives a higher payout. Increased pay for your employee...

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P

Paid Search

An ad model where affiliates only pay the host when their ad gets clicked. Paid search is a type of digital...

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P

PageRank

An algorithm for ranking sites based on their searches (used by Google). Page Rank is a search engine ranki...

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Page Authority

A score from 1-100 that predicts how well will a certain page rank on search engines. Pages with high Page ...

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P

Pay per Sale (PPS)

PPS is related to the sale. Once a sale is registered, the affiliate gets a commission. PPS is yet another ...

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P

Pay per Lead (PPL)

When affiliates get paid a certain fee every time a lead gets generated. The advertiser only pays for leads...

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P

PPC Affiliates

A marketing phrase that describes a competitive form of marketing. Marketers who engage in this form of mar...

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P

Pay Per Click (PPC)

A payment model where the advertiser gets paid every time a user clicks on an ad. PPC is an abbreviation fo...

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R

Root Domain

The shortest form of the domain. The root domain is the highest level of the Internet’s hierarchies, ...

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R

Robots.txt

Web admins use a Robots.txt file to give instructions to web robots. Robots.txt exclusion protocol is a tex...

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R

Rewarded Video

An ad unit that gives users an in-app reward for watching the ad video. When a consumer sees a rewarded vid...

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R

Revenue

Total sales calculated before the expenses are subtracted. The income that is recognized after a particular...

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R

Return on Investment (ROI)

A calculation used to establish the profitability of a PPC campaign. It is calculated by subtracting the ne...

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R

Retention Rate

The percentage of app users who continue to engage with the app over time. You may determine your Retention...

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R

Referring URL

The URL of a web page that sends traffic to your page or website. When you click on an internal link on a w...

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R

Referring Domain

A domain from where backlinks are coming. In the SEO world, it’s also referred to as a linking domain...

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R

Referral Bonus Programs

An award given to an affiliate who brings a new affiliate to the affiliate program. As a reward for referri...

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Redirection

Process of having a URL, when it is clicked, forwards to a different URL. It’s also known as URL forw...

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R

Reciprocal Links

An agreement between web admins of exchanging a link between the two websites. These links connect websites...

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R

Raw Clicks

Overall clicks that occurred in an affiliate link. It simply means that any and everyone clicked ad is cons...

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R

Real-time Bidding (RTB)

A real-time auction where bids are made for each impression. The advertising auctions are conducted in real...

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R

RON (Run of Network)

A campaign type you go for when your goal is to target all the websites from a network. RON traffic (run on...

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R

ROAS (Return on Advertising Spend)

A metric used to calculate digital advertising spend performance and efficiency. ROAS is comparable to ROI ...

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S

Sweepstakes

Lead Generation offers that get users to give some information to get a prize. Sweepstakes are competitions...

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S

Suppression List

An audience list that advertisers have and share with an ad network to improve ROI and targeting during UA ...

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S

SSP (Supply-side platform)

A piece of software that is used to sell advertising. This is done in an automated manner and is most often...

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S

Super Affiliates

“Best” affiliates that generate almost 90% of the affiliate programs’ profits. In an affiliate program, sup...

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S

Sub ID tracking

Tracking the performance of the campaigns by analyzing publishers. Campaign performance can be tracked usin...

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S

Split Testing (A/B testing)

Testing two different versions of something (sales, ads, content, etc.) to understand which one will have a...

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S

Spiders (Web crawling)

Several website URLs that need to be visited, and these are seeds. The crawler of the search engine visits ...

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S

Soft Launch

Releasing a product before their scheduled launch date with little or no marketing push as a test or a “reh...

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S

Social Traffic (social advertisements)

The process of creating and deploying clickable ads to reach target audiences. Through social media platfor...

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S

Social Marketers

Social marketer refers to achieving a certain ‘social good’ – promoting general health, raising aware...

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S

SmartLink

An important marketing tool for several reasons; SmartLink is one link for all the posts, data can be adver...

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S

Site map

An organized model of the content on a website, helps users find the info they need. It contains informatio...

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S

Single opt-in

Conversion flow that requires only one conformation. It is a one-step method that only requires a single co...

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S

Single Offer

An offer designed for one target specifically. It is a link leading the customer to a particular deal. Indi...

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S

Search Traffic

The total traffic from various visitor sources through a specific medium. Search access could involve exami...

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S

Search Term

A word or a phrase that users type into a search engine when searching for something. A search term can als...

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S

Search Engine

A software application designed to find specific digital resources, web pages, images, videos, etc., using ...

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S

Supply Side Platform (SSP)

A technology platform that enables web publishers to manage their advertising space inventory, fill it with...

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S

SMS Billing Flow

SMS Billing Flow is when users need to give their phone number to subscribe to something (usually used for ...

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S

Search Engine Results Page (SERP)

Results that the search engine finds when searching for a word or sentence query. After submitting a search...

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S

SEO affiliates

A SEO affiliate optimizes the website code and content to improve the website ranking on search engines for...

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S

Software Development Kit (SDK)

A bundle of software development tools and devices placed in one installable package. It is also possible t...

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S

S2S Tracking

A unique identification is generated and stored when a user clicks on a tracking link or generates an ad im...

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T

Traffic

The number of unique visitors and visits a site gets. Traffic refers to the number of visitors the website ...

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T

Tracking URL

A specific code attached to the URL of a website that tracks all the visitors that arrive on the website. A...

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T

Tracking Software

Tracking software tracks your site’s visitors and is located on a server that’s not yours. Software trackin...

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T

Tracking Platform

A platform that allows you to track your activity by analyzing it using different filters. Tracking Platfor...

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T

Tracking Method

Affiliate programs that use this method for tracking sales, clicks, or leads. Methods of tracking are appro...

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T

TLD

Top-level Domain – A letter normally following the final dot of a web address. TLDs are usually categ...

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T

Tracking Link

Used to measure the effectiveness of the marketing campaigns, activities, and channels. A tracking link (al...

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T

Token

Token is used to optimize campaigns by tracking specific info in an ad campaign provided by a paid traffic ...

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T

Third-Party Tracking

A principle of affiliates getting notified every time a conversion is made. Third-party tracking relates to...

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T

Text Link

A link to a web page without an image attached. A text link is also called an anchor text or link label and...

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T

Targeted Traffic

A specific type of traffic that media buyers know fits their campaigns. This means it can be targeted by co...

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T

Targeted Marketing

Developing specific marketing campaigns and products for a distinguished group of people. Targeted marketin...

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U

User Segmentation

A process of dividing the users of an app into groups based on their demographics and behaviors (age, gende...

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U

User Engagement

Measuring the degree of user interaction in an app. User engagement is a kind of contact between the client...

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U

User Acquisition

A set of techniques used to target technology and the right supply channels to get ROI positive high lifeti...

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U

User Ad Revenue

Revenue generated by users from viewing in-app ads. User ad revenue is the rate of revenue and efficiency a...

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U

Unique User

A user who visits your website. A user or IP address that accesses a site for a specified duration is uniqu...

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U

Unique Clicks

The number of unique users who clicked on the affiliate link/banner (does not refer to the number of clicks...

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U

URL–Uniform Resource Locator (Web Address)

A Uniform Resource Locator (URL) is a unique identification for a resource located on the Internet. Every p...

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V

Viral Marketing

A business strategy that is based on promoting a product using existing social networks. The name relates t...

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V

Video Traffic

A sort of video advertising which plays before, during, or after specified contents. Some marketing profess...

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V

Vertical

A category of websites where the network is selling. Every website is in certain categories: fashion, shopp...

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V

View-Through Attribution

View-Through Attribution, also known as impression tracking is used to indicate that an impression led to a...

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W

Whitelist

A list of IP addresses, email addresses, and applications that have been accepted by the administrator. Whi...

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W

White Label

White label and private label are words that are frequently used interchangeably (incorrectly). When a prod...

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W

White Hat SEO

Refers to a set of recognized search engine optimization techniques for improving a website’s ranking...

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W

Websites

A website is a collection of interconnected, publicly accessible Web pages with a single domain name. Indiv...

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W

Webmasters

The term "webmaster" sounds more like something out of a corny sci-fi novel than something you...

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W

Web Host

Web hosting is a service that allows individuals and businesses to publish a website or web page on the Int...

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X

XML: Extensible Markup Language

A markup language that defines rules for encoding documents in both human-readable and machine-readable for...

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#

302 Redirect

Instead of replacing the old page with a new one that is found at a new location, search engines decide whe...

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#

301 Redirect

A form of redirect directs users or search engines to a different URL from the one they originally typed in...

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43 Smart link

Offer rotator, usually linked to an algorithm that ranks offers based on performance. SmartLink is a URL th...

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