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Native to search is one great option for your extension! By including our search feed monetisation you will have access to all GEOs where regular feeds aren’t as competitive.

There are other options for extension monetisation except search feed monetisation. Contact us via our Contact Form and let’s see what works best for you.

While CPS provides instant payouts for each push notification there are benefits from rev-share as well. When using the CPS model you will instantly get paid and the future performance of subscribers does not concern you anymore. On the other hand, the Rev-Share option for push, the payout depends on the performance of your subscription base. So, if you have an engaging audience, Rev-Share would be a great option for you.

Glad you’ve asked. The process is pretty simple. You just need to integrate the js file in the root directory of your website and paste the additional snippet as instructed in the publisher platform. Read more in this article: How do I add a push widget to my websites?

We do. As soon as we onboard, our Account Managers are at your disposal to offer you full-time service and support for the success of your campaigns.

Of course, you can. It is 100% allowed and compliant since Facebook is a great traffic source, and you can also make targeting based on the user’s intention, which is the entire point of ads, in this case, to make them super useful for users.

An arbitrager has to know what they are being paid per click on the search ad served on the search results page.

When you are registered as our publisher, you will have access to our dashboard where you can track your revenues.

Of course, we can! Based on this, you know how successful your campaigns are.

Yes, we suggest them to you every week & you can find them in your dashboard.

There is a minimum requirement, but make sure you share your website link/links with us and your stats, and our account managers will give you advice on what would work best for you. And you don’t have to have a website. If you are a media buyer and have your traffic sources, feel free to contact us and we will make the best out of it.

Yes, you may choose one ad format or multiple ad formats, and set them on different pages or altogether. It all depends on your preference.

As a publisher on our platform you have the option of choosing among the following three formats:

Web Push

In-Page Push

Contextual Ads

Although the only way to add these ad formats to your website is through separate campaigns, it doesn’t mean they cannot appear at the same time. The question many publishers ask us is –  how to combine different ad formats in order to get the highest revenue? Here are some ideas:

Combining web push and in page push

Web push notifications are small pop-up windows that appear in a browser when you visit a certain website. You have the option to choose among two variations of this format – CPS and rev-share. The CPS option lets you earn every time the user clicks ALLOW, while rev-share makes a better long-term deal where you share the revenue with the platform for a longer period of time.

In-page push is basically a banner ad that resembles a traditional push notification. Yes, they look like in-page push notifications but have a lot wider functionalities. For example, web push notifications are not allowed on all devices and operating systems – iOS doesn’t support them. On the other hand, in-page push ads do not require subscriptions which also means you can reach wider audiences.

We recommend using these formats on the same website – this is how you’ll get benefits from both of them. The reason for this is simple – they perform differently and users’ reactions vary depending on the format.

The only part you should be careful about is the frequency of in-page push ads. When you add an in-page push zone through the Publisher platform, adjust the frequency to a level that will not negatively affect the user experience (and consequentially, your revenue).

Adding contextual ads to the equation

Contextual advertising is different compared to the two formats mentioned above since their main characteristic is relevance to the page’s content. Through keyword-targeted automated algorithms, ads relevant to your site’s content will appear on it. This is the reason contextual ads are popular.

Contextual ads can be added to any website where you already have other ad formats in place. Just make sure that they match the color and style of it (this can easily be set through our platform).

Or you may choose Push Notification ads and Inpage Push ads for one page, and Contextual ads for another page.

What to avoid?

While a combination of different ad formats can bring you extra benefits, the following could be counterproductive:

Too high push notification frequency

Push notifications are a great ad format for many reasons but should be used in moderation in order to reap the most benefits from it. Setting up a frequency that is too high might ruin the user experience of your visitors which will result in lower visits. You’ll figure out the exact frequency that is pleasant for your visitors along the way.

Ad overload

Too many ads will make your website look spammy so you’ll most likely lose visitors. The revenue will drop as a consequence. It is important to be thoughtful about the overall experience of each visitor to your website and find the right balance of organic and ad content. Ad content shouldn’t exceed written content, so our suggestion is to find a healthy ratio to achieve a good UX and optimal revenue – aim for 30% of ads and 70% of the content.

Search Monetization or Search Feed Monetization is a monetization method where individuals/affiliates/businesses generate revenue through the use of SERP (Search Engine Results Pages) and Search Feeds (Yahoo!, Bing, etc.).

Besides this, this type of monetization includes displaying sponsored units or content with the search results on the side. This also offers paid search listings and this advertising space is being sold on searhc engine results pages.

Basically, you are making money from the clicks on search pages which contain relevant ads matching the keyword they end user ia searching for. The revenue depends on the quality of advertising and the user experience. For example, there are keywords which are higher in demand and that generate more revenue. The other factor is the popularity of the search feed or engine.