> Quick answer: Go to Business Settings, click People, enter the user's work email, pick Employee or Admin access, assign assets, and send the invite. Done in under two minutes.
Adding a user to Facebook Business Manager is straightforward. The risk is in the details: wrong role, wrong assets, wrong person. Get those right and your team or agency partner is up and running safely.
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What is Facebook Business Manager and Why Add Users?
Facebook Business Manager is a central hub for managing ad accounts, Pages, and the people who work on them. It keeps business assets separate from personal profiles. Adding users lets teammates and agency partners work on your accounts without sharing your personal login credentials. Per Meta's Business Help Center, only existing Business Manager admins can add new people to an account.
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Understanding Business Manager Permission Levels
Meta's system has two main access levels plus advanced Finance roles. Choosing the right one protects your business and keeps access auditable.
Admin Access
Admins have full control over the Business Manager. They can add or remove people, change business settings, and manage every connected asset. Only assign Admin access to business owners or senior stakeholders who genuinely need that level of control.
Employee Access
Meta recommends Employee access for most users. Employees can only work on the accounts and tools you explicitly assign to them. They cannot change business settings or add new people. This limits your exposure if a team member's account is ever compromised.
Finance Roles (Advanced)
Two Finance roles exist alongside the standard levels. Finance analyst and Finance editor. Finance analysts can view billing information and invoices. Finance editors can also edit payment methods. Only assign these when a specific billing or accounting need requires it, not as a default.
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Step-by-Step: How to Add a User to Business Manager
Follow these five steps. Each one matters for security and access clarity.
Access Business Settings
Go to business.facebook.com. Click the gear icon or navigate directly to Business Settings from the main menu.
Navigate to People Section
In the left-hand column, find the Users section and click People. You'll see everyone currently added to your Business Manager, along with their access levels.
Enter Email and Select Role
Click Add. Enter the person's work email address. Select Employee or Admin access. If they need billing visibility, toggle on the relevant Finance role before moving forward.
Assign Assets and Task Access
Click Next. Assign the specific assets this person should access. Pages, ad accounts, pixels, and apps are each assigned separately. Per Meta's documentation on task-based permissions, employees need specific tasks assigned under Standard access for each asset, not just blanket account access. Take the extra sixty seconds here. Broad asset access you forget about is a security liability later.
Send the Invitation
Click Invite. Meta sends an email to the address you entered. The user cannot access anything until they accept. They do not need to be an existing Facebook user, but they will need a Facebook account to confirm the invite.
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What Happens After You Send the Invitation
How the Recipient Accepts
The recipient gets an email from Meta with a confirmation link. They click it, log in with their Facebook account, and confirm access. Access is active immediately after they accept. If they don't receive the email, check that you entered the correct address, then resend from the People section.
Two-Factor Authentication Requirements
Per Meta's Business Help Center, two-factor authentication is required for all admins and employees with advertising access in any Business Manager created more than 90 days ago. Ask new users to enable 2FA on their personal Facebook account before they start working on live campaigns. Do not skip this step for contractors or short-term agency partners.
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Best Practices for Managing Business Manager Users
Security Considerations
Only add people you know and trust. Meta explicitly warns that fraudsters sometimes pose as Facebook representatives and request access to Business Managers. Never add someone unfamiliar, regardless of how official their request appears.
When to Grant Admin vs Employee
Default to Employee access every time. Promote to Admin only when someone genuinely needs to change business-level settings or manage other users. Fewer admins means fewer attack surfaces. Most campaign managers, editors, and analysts never need Admin access.
Regular Access Reviews
Review your People list every quarter. Remove former employees, freelancers, and agency contacts the moment the relationship ends. Active access for departed team members is one of the most common and preventable Business Manager security oversights. Set a recurring calendar reminder.
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Frequently Asked Questions
Can I add an agency to my Facebook Business Manager without giving them Admin access?
Yes. Assign Employee access and only grant them the specific ad accounts or Pages they need to work on. They will not be able to change your business settings, add new people, or access assets you haven't explicitly assigned.
What happens if someone doesn't accept the Business Manager invitation?
The invitation stays pending. The person cannot access any assets until they accept. You can resend or cancel the invite from the People section in Business Settings. Pending invites do not expire immediately, but it's good practice to follow up directly if someone misses it.