> Quick answer: You can't pull an Amazon listing directly into Google Ads. Google Shopping ads are feed-driven. You build a product data feed in Google Merchant Center, optimize your images for Google's stricter standards, and link it to Google Ads. Here's exactly how.
What Google Shopping Ads Are (and Why They're Different from Amazon Ads)
Google Shopping ads are generated automatically from product data. You don't write them one by one.
Google Shopping ads are feed-driven, not manually created
There's no ad builder. You upload structured product data. Google builds the ads from it.
They pull from your Merchant Center product data
Every Shopping ad pulls its title, price, and image directly from Google Merchant Center. No feed means no ads.
Key difference: Amazon uses Amazon's product catalog. Google uses your data.
On Amazon, your product lives in Amazon's catalog. On Google, you own the feed. More control. More setup work upfront.
Step 1: Set Up Google Merchant Center
Google Merchant Center is your product data hub. Everything starts here.
Create a free Merchant Center account
Go to merchants.google.com. Sign in with your Google account. It's free to create.
Verify your website
Google requires proof you own the site behind the listings. Options include an HTML meta tag, an uploaded HTML file, or Google Tag Manager. Pick whichever fits your setup.
Choose your primary country and currency
Set your target market during account setup. This determines where your ads are eligible to show.
Step 2: Prepare and Optimize Your Product Images
Bad images get products disapproved before a single shopper sees them. Fix them before you upload your feed.
Image requirements: minimum 100x100px, recommended 1500x1500px
Per Google's Merchant Center Help documentation, product images must be at least 100x100 pixels. Apparel requires a minimum of 250x250 pixels. Google recommends 1500x1500 pixels for best performance across all Shopping formats.
Background: white or neutral (not transparent or busy backgrounds)
Transparent backgrounds and cluttered backgrounds both risk disapproval. A clean white or neutral background is the safest choice and the standard Google expects.
Product fill: 75-90% of the image space
Google's documentation states the product should fill between 75% and 90% of the full image. Too small and it looks weak in the results grid. Too large and important details get cropped.
How to adapt Amazon images for Google's stricter standards
Amazon images often start with white backgrounds. That's a head start. But sizes frequently fall short of 1500x1500px, and any promotional text overlaid on the main image will get rejected by Google.
Step 3: Create Your Product Feed (Migrate from Amazon Data)
Your feed is a structured file that tells Google everything about each product.
Download product data: title, description, price, SKU, GTIN
Pull your listing data from Amazon Seller Central. You'll need product title, description, price, SKU, and GTIN. GTINs are strongly recommended. Products without them may qualify for fewer placements.
Format your feed: CSV, TSV, or XML
Google accepts CSV, TSV, or XML. Required attributes include id, title, description, link, image_link, price, availability, and condition. Match Google's product data specification exactly or attributes will error on upload.
Add image links pointing to your optimized images
Your feed references hosted image URLs, not the images themselves. Upload your optimized images to your website or a CDN. Then paste those hosted URLs into the image_link column.
Upload to Merchant Center
Upload under Products > Feeds in Merchant Center. New feeds take up to 3 days for Google to review and approve.
Step 4: Link Merchant Center to Google Ads
Your product data and your ad account need to talk to each other.
Sign in to Google Ads account
Open Google Ads. Navigate to Tools > Linked accounts.
Navigate to linked accounts
Find Google Merchant Center in the list. Click "Link" and enter your Merchant Center ID.
Authorize Merchant Center connection
Confirm the connection inside Merchant Center. Once approved, your feed is available for Shopping campaigns.
Step 5: Create Your First Shopping Campaign
Choose campaign type: Standard Shopping or Performance Max
Standard Shopping gives you manual control over bids and product groups. Performance Max uses Google's AI to run ads across Search, Shopping, YouTube, Gmail, Maps, and Display automatically.
Set budget and bidding strategy
Set a daily budget. Standard Shopping supports manual CPC or Target ROAS. Performance Max uses smart bidding and sets bids across placements for you.
Select products or product groups
Target your full catalog or break products into groups by category, brand, or custom label. Segmenting by margin or best-seller status helps you bid smarter later.
Launch and monitor
Publish your campaign. Track impression share, clicks, and conversions in Google Ads reporting. Adjust bids and product groups based on actual performance data.
Why Image Quality Matters (and How Coinis Helps)
Most Amazon sellers hit a wall right here. Amazon images look fine on Amazon. They often fail Google's requirements.
Amazon's images may not meet Google's standards
Common problems: images below 1500x1500px, product fill outside the 75-90% range, or promotional text baked into the main image file.
Common issues: background color, size, product fill
Even a technically approved Amazon image can underperform on Google Shopping. Suboptimal dimensions reduce visibility. Off-spec styling drives disapproval rates up.
How to batch-optimize images before upload
Coinis Image Ads generates clean, product-focused ad creatives from a product URL. The output is built to match Google's white-background and size expectations. No manual resizing required.
If you already have images close to spec, Coinis Revise handles the remaining fixes. Use AI Upscale to reach 1500x1500px. Use AI Erase to strip backgrounds or remove unwanted objects. Use Smart Resize to hit exact pixel dimensions. All without Photoshop.
Or let Coinis do it.
From a product URL to a live Meta campaign. AI-generated creatives. On-brand copy. Direct publish to Facebook and Instagram. Real performance reporting. All in one platform.
Start free. Upgrade when you're ready.
15 AI tokens a month. No credit card.
Frequently Asked Questions
Can I link my Amazon store directly to Google Shopping?
No. Google Shopping requires your own website verified in Google Merchant Center. Amazon product pages can't be submitted as landing page URLs because you don't own that domain. You need to sell from your own storefront or website to run Google Shopping ads.
How long does it take for a Google Shopping feed to get approved?
New product feeds take up to 3 days for Google to review and approve. Individual product disapprovals may appear sooner. Check the Diagnostics tab in Merchant Center regularly during your first week.
Do I need a GTIN to run Google Shopping ads?
GTINs are strongly recommended. Products without valid GTINs may have limited placement eligibility and lower visibility. If your product has a barcode or UPC, include it in your feed.
Can Coinis publish ads directly to Google Ads?
Not yet. Coinis currently publishes directly to Meta (Facebook and Instagram). Google Ads direct publishing is on the roadmap. Today, Coinis helps you generate and optimize product images and ad copy that you then upload to Google Merchant Center yourself.