Google Ads gives you three built-in ways to turn product data into ad images. Each fits a different setup. Pick the one that matches your workflow.
Option 1: Use Google AI to Generate Images from Your Product
Google's Asset Studio generates lifestyle imagery around your product without a designer or photo shoot.
Access Asset Studio in Google Ads
Open Google Ads and click Tools in the top menu. Select Asset Studio. Then choose "Create product images" under the AI generation section.
Per Google's Ads Help Center, AI image generation requires an active account with at least 30 days of ad history and a good policy compliance record. It is not available in sensitive verticals, including political advertising and pharmaceuticals.
Create product images with AI
Upload a product photo. Write a text prompt describing the scene, setting, or mood you want. Google's AI places your product into a generated background. You receive several variations to review and select.
Best practices for product prompts
Google Ads documentation recommends uploading product photos from multiple angles. Avoid images with more than one product in frame. The AI performs better with a single, clear subject. In your prompt, be specific. Mention lighting style, environment, and the feeling you want the image to convey.
Option 2: Set Up Shopping Ads with Your Product Feed
Shopping ads pull product images automatically from your feed, removing manual upload work entirely.
Link your Google Merchant Center account
Go to Tools in Google Ads. Select Linked Accounts, then Google Merchant Center. Connect your Merchant Center account. Your product data, including images, syncs automatically from your feed.
How Shopping ads automatically pull product images
Once linked, Shopping ads display product images alongside your product title, price, and store name. Per Google's Ads Help Center, Merchant Center feed images can also be imported into the Google Ads Asset Library and further enhanced using the built-in AI image editor.
Image quality and requirements
Per Google Ads documentation, the recommended image sizes are:
- Square 1:1: 1200 x 1200 px
- Horizontal 1.91:1: 1200 x 628 px
- Vertical 4:5: 960 x 1200 px
Maximum file size is 5120 KB. High-resolution, clean product shots perform best.
Option 3: Build a Performance Max Campaign with Product Data
Performance Max is the most automated path from product feed to live ads.
What Performance Max does with product feeds
Per Google Ads documentation, Performance Max campaigns automate bidding, budgets, audiences, and creatives. When you connect a Merchant Center feed, Google AI dynamically selects and serves product images across Search, Display, YouTube, Discover, and Gmail.
How to connect your Merchant Center to the campaign
During Performance Max campaign setup, select "Add product feed." Choose your Merchant Center account. Select specific feeds or feed labels to import. You can upload up to 20 images per campaign alongside your product feed data.
When to use each approach
- Asset Studio: You want custom lifestyle imagery around a single product.
- Shopping ads: You run a product catalog and want feed-driven, automated creatives.
- Performance Max: You want Google AI to handle placement and optimization across every channel with minimal manual setup.
Make Image Creation Faster with Coinis
Why Coinis Image Ads speeds up the process
Google's native tools are solid, but they require setup time and often several prompt iterations. Coinis Image Ads starts from a product URL. It generates multiple ad-ready images in seconds. No design skills required. No back-and-forth prompting.
Note: Coinis does not currently publish directly to Google Ads. Direct Google Ads integration is on the roadmap. But Coinis is the fastest way to build your creative assets before you upload them to any Google campaign.
How to use Coinis outputs in Google Ads
Generate your images in Coinis. Download them from your Creative Library. Upload them to the Google Ads Asset Library or directly into your Merchant Center feed. Use Coinis Brand Profile to keep every image consistent with your brand identity before it goes live.
Or let Coinis do it.
From a product URL to a live Meta campaign. AI-generated creatives. On-brand copy. Direct publish to Facebook and Instagram. Real performance reporting. All in one platform.
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Frequently Asked Questions
Do I need a Google Merchant Center account to create ad images from a product URL?
Not always. Google's Asset Studio lets you upload a product image and generate AI lifestyle imagery without a Merchant Center account. Shopping ads and Performance Max campaigns, however, do require a linked Merchant Center account with an active product feed.
What image sizes does Google Ads require for product images?
Google Ads recommends 1200x1200 px for square (1:1), 1200x628 px for horizontal (1.91:1), and 960x1200 px for vertical (4:5). The maximum file size is 5120 KB.
Can I use AI-generated images from Coinis in Google Ads?
Yes. Generate images with Coinis Image Ads, download them from your Creative Library, and upload them to the Google Ads Asset Library or your Merchant Center feed. Coinis does not currently publish directly to Google Ads, but your downloaded creatives work with any Google campaign type.