> Quick answer: TikTok Dynamic Showcase Ads automatically serve personalized product videos based on real-time catalog data and pixel behavior. Set up a product catalog, connect TikTok Pixel, generate ad creatives, and launch under the Product Sales objective. The process takes five steps.
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What Are TikTok Dynamic Showcase Ads?
Dynamic Showcase Ads let you serve personalized product videos to millions of shoppers without building each ad manually.
How DSAs automate product ads at scale
DSAs pull live product data from your catalog. Price, availability, and product images auto-fill into video templates. TikTok matches each ad to the right shopper based on their browsing and purchase history. One catalog. Unlimited personalized ad variations. The system handles the matching in real time, so your creative work focuses on templates and assets rather than individual ads for every SKU.
DSAs vs. Video Shopping Ads: What changed
Per TikTok's Business Help Center, the core functionality of Dynamic Showcase Ads has been incorporated into Video Shopping Ads under the Product Sales objective. If you're setting up a new campaign today, you'll work inside that updated Product Sales workflow. TikTok also launched Smart+ Catalog Ads as a newer AI-powered variant that automates bidding, targeting, and creative selection together. For TikTok Shop sellers, GMV Max is now the default campaign type as of mid-2025. The term "DSA" still appears in documentation and industry conversations, but the mechanics now live inside these updated formats.
Why DSAs matter for ecommerce sellers on TikTok
Manual ad creation doesn't scale past a few dozen SKUs. DSAs solve that. Connect your catalog once. TikTok handles the matching, surfacing products to shoppers who browsed them, added them to cart, or fit the right behavioral profile. Aerie reported a 3.5X improvement in ROAS using Dynamic Showcase Ads with personalized targeting. That result belongs to their campaign and their context. But the mechanic, behavioral targeting at catalog scale, is what makes DSAs worth the setup effort.
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The 5-Step Process to Create a Dynamic Showcase Ad
TikTok's documentation outlines five core steps. Follow them in order and you'll avoid the most common setup mistakes.
Step 1: Set up your product catalog in TikTok Ads Manager
Open TikTok Ads Manager and navigate to the Catalog section under Assets. Click "Create Catalog." Choose your catalog type. Ecommerce sellers typically select "Online store." Name the catalog clearly. You'll connect it to your store or upload a product feed in the next step. One catalog can power multiple campaigns, so name it in a way that scales.
Step 2: Upload and validate products in your catalog
Add products via CSV or XML file upload, a third-party platform integration like Shopify, or the TikTok API. TikTok requires at least 4 in-stock, approved, and activated products to run catalog ads. Adding more gives the algorithm more inventory to match against user behavior. Each product needs an accurate title, description, image, price, and URL. TikTok reviews catalog submissions before approving them. Check approval status before moving to the next step.
Step 3: Create or generate ad videos for your products
TikTok recommends at least 6 videos per campaign for optimal delivery. You can use TikTok's built-in video template tools, which auto-fill product name, price, and availability directly from your catalog. You can also upload custom-produced videos. Either way, keep each video between 5 and 16 seconds. Lead with the product. Show the benefit in the first two seconds. Finish with a direct CTA.
Step 4: Connect your TikTok Pixel and event sources
Your TikTok Pixel needs to fire on the right events. ViewContent, AddToCart, and Purchase events power both retargeting and lookalike audience building. Install the pixel on your website or connect it through your ecommerce platform's native integration. Open Events Manager and verify that events fire correctly before you launch. Without accurate pixel data, your DSAs can't retarget effectively and the algorithm loses its most important signal.
Step 5: Build and publish your DSA campaign
Create a new campaign with the Product Sales objective. At the ad group level, select your catalog and define your audience. Broad targeting works well for DSAs because TikTok Pixel data refines delivery automatically. Set your budget. TikTok requires a minimum of $50 per day at the campaign level and $20 per day at the ad level. Add your creatives, review the campaign settings, and submit for approval. TikTok reviews ads before they go live, so allow time before your target start date.
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Technical Specs: Video Resolution, Format & Duration
Get the specs right before you upload. Wrong dimensions mean rejected creatives and wasted time.
Recommended and minimum video dimensions
TikTok's documentation supports three orientations for DSA video creatives. Vertical: 720x1280px. Square: 640x640px. Horizontal: 1280x720px. Vertical performs best on TikTok's full-screen feed. Square suits multi-placement campaigns where the same creative runs across different surfaces. Build vertical first, then adapt.
Supported file formats and file size limits
TikTok accepts MP4, MPEG, MOV, and AVI files. Maximum file size is 500MB. Compress videos before uploading to stay within this limit and reduce buffering on mobile. High visual quality matters far more than high file weight.
Video length requirements for DSAs
Videos must be between 5 and 16 seconds. Short wins on TikTok. Lead with the product in the first second. Deliver the key benefit fast. End with a clear action. Padding a video to 15 seconds doesn't improve performance. Tight and direct does.
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DSA Best Practices for Maximum Performance
Good specs get your ads live. Good practices get results from them.
Organize products cohesively in your ad groups
Group products by category, price tier, or use case. Mixing unrelated products in one ad group sends mixed signals to the algorithm. Keep each group focused. TikTok's system performs better when a product set shares a clear theme and audience intent.
Create 3-5 high-quality creatives per ad group
Per TikTok Ads Manager guidance, 3-5 creatives per ad group is the recommended minimum. More variety gives the algorithm more to test. Better test data leads to better delivery and lower CPMs over time. Don't launch with one creative and wonder why results plateau.
Use product templates and auto-fill data
TikTok's built-in templates pull price, product name, and stock status directly from your catalog. Use them. They save production time and keep product details current without manual updates. If your price changes in the catalog, the ad reflects it automatically.
Rotate and refresh creatives when engagement drops
TikTok recommends adding a new creative weekly or when you notice creative fatigue. Watch your CTR. A consistent CTR drop usually means your audience has overexposed to the same creative. Swap it before performance falls further. A fresh visual can recover delivery quickly.
Test different price points and product mixes
Run separate ad groups for different product price tiers. Test premium items against entry-level products. Identify which price points resonate with different audience segments. Let real data guide your catalog strategy rather than assumptions about what will sell.
Use broad targeting with TikTok Pixel retargeting
Broad targeting lets TikTok's algorithm find your best buyers across a wide pool. Layer in Pixel-based retargeting for users who viewed products or abandoned carts. That pairing, broad prospecting plus behavioral retargeting, consistently drives strong catalog ad performance on TikTok.
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How Coinis Speeds Up DSA Creative Preparation
TikTok's native tools handle catalog setup and campaign structure well. Creative production is where most sellers lose hours. That's where Coinis fits.
Generate product-ready images from your catalog with Image Ads
Coinis Image Ads generates on-brand product visuals from a product URL. Enter your URL. The AI reads your product details, picks up your brand style via Brand Profile, and outputs multiple ad-ready images. Download the creatives, then upload them to TikTok Ads Manager as your DSA assets. No designer needed. No agency back-and-forth.
Coinis doesn't publish directly to TikTok today. Direct TikTok publishing is on the roadmap. But your creatives still need to be built fast and built well. Image Ads handles that part of the workflow.
Resize and optimize creatives for DSA templates with Revise
DSAs use multiple aspect ratios. Coinis Revise's Smart Resize converts one creative into every TikTok-compatible dimension in one click. Need to adapt an ad for a new market? AI Translate handles localization on the image itself. Want to swap a headline or price callout directly on the creative? Edit text on image does it without reopening any design file. Revise covers the fast edits that eat up production time and slow down catalog refresh cycles.
Organize and store DSA assets in Creative Library
Every creative you generate in Coinis lands in your Creative Library. Organize assets by product line, campaign, or platform. Pull the right asset quickly when it's time to refresh a fatigued DSA creative. No hunting through folders or Slack threads for the right file.
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Or let Coinis do it.
From a product URL to a live Meta campaign. AI-generated creatives. On-brand copy. Direct publish to Facebook and Instagram. Real performance reporting. All in one platform.
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Frequently Asked Questions
Are TikTok Dynamic Showcase Ads still available in 2025?
Yes, but the functionality has moved. Per TikTok's Business Help Center, DSA capabilities are now built into Video Shopping Ads under the Product Sales objective. Smart+ Catalog Ads is the newer AI-powered variant. The setup process and catalog mechanics remain largely the same.
How many products do I need to run a TikTok Dynamic Showcase Ad?
TikTok requires a minimum of 4 in-stock, approved, and activated products in your catalog. TikTok also recommends adding at least 6 videos to your campaign for optimal delivery.
What video specs does TikTok require for Dynamic Showcase Ads?
TikTok supports three dimensions: 720x1280px (vertical), 640x640px (square), or 1280x720px (horizontal). Accepted formats are MP4, MPEG, MOV, and AVI. Maximum file size is 500MB. Video duration must be between 5 and 16 seconds.
What is the minimum budget for a TikTok DSA campaign?
TikTok requires a minimum budget of $50 per day at the campaign level and $20 per day at the ad group level for catalog-based campaigns.