> Quick answer: Start at 1080x1920px (9:16). Keep key content in the center safe zone. Use bold, high-contrast text. Pick image or video based on your message. Then publish directly from Coinis.
Facebook Stories disappear in 24 hours. Make every pixel count. These specs and design rules keep your Story looking sharp on every screen.
Get the Dimensions Right: 1080x1920 at 9:16
Set your canvas to 1080x1920 pixels before you do anything else. That is the 9:16 aspect ratio Facebook Stories are built for.
Why 9:16 matters for full-screen mobile viewing
Stories fill the entire phone screen vertically. Any other ratio gets letterboxed. Black bars appear at the top and bottom. Your creative shrinks. The full-screen impact disappears.
9:16 means your content fills every inch of the display. No black bars. No distracted viewer.
Standard dimensions and acceptable aspect ratio range
Per Meta's Ads Guide, the acceptable aspect ratio range runs from 9:16 to 1.91:1. A minimum media width of 500 pixels is required. But 1080x1920px is the gold standard. Always start there and avoid the guesswork.
Understand the Safe Zone
Designing to the edge is a mistake. Facebook's UI overlays parts of your Story. Your text and logo can disappear behind interface elements if you ignore this.
Where critical content can be placed safely
The safe center area is approximately 950x1270 pixels. That is where your key message, logo, and CTA belong. Per the Facebook Business Help Center's guidance on text overlays and safe zones, Stories carry UI elements at the top and bottom that actively obscure your design.
Avoiding text and logos in danger zones
The top ~270 pixels show the profile header, account name, and mute button. The bottom ~380 pixels show the reply bar and reaction UI. Place nothing important in either zone. A beautiful headline buried under the reply bar helps no one.
Safe center area guidelines
Keep all text and logos within the center 75% of your canvas height. Stay at least 65 pixels from each side edge. When in doubt, move elements toward the middle. Centered layouts are the safest starting point for Stories.
Design for Readability: Typography and Contrast
Mobile screens are small and often viewed outdoors. Readability is not optional.
Font selection and sizing for mobile screens
Use bold, clean fonts. Thin decorative scripts disappear on small screens. Size up more than feels natural on your desktop. If it looks large in your design tool, it is probably right on a phone.
High-contrast color combinations
Dark text on a light background. Light text on a dark background. Never place text directly over a complex image without a buffer. Add a solid color bar or a semi-transparent overlay behind your text when the background is busy.
Keeping text short and scannable
Stories are viewed in seconds. Three to five words per line is ideal. One clear message per Story frame. If you need to say more, split it across multiple Story cards rather than cramming everything into one.
Choose Your Format: Video vs. Image
Both formats work well. The right choice depends on your message.
Duration limits for video stories
Video Stories run up to 60 seconds maximum. Shorter is almost always better. Aim for under 20 seconds for the strongest completion rates. Viewers tap through fast.
File size constraints
Image files max out at 30MB. Video files support up to 4GB. Neither limit is hard to stay within for typical creative. Just avoid exporting uncompressed video files unnecessarily.
When to use each format
Use images for promotions, announcements, and quick visual hooks. Use video when you need to show a product in motion, walk through a process, or build a short narrative arc. Add captions to every video. A large share of viewers watch Stories with sound off.
Design Your First Story with Coinis
Coinis handles creation and publishing in one place. No jumping between tools.
Using Creative Library to store story templates
Save your Story designs to the Creative Library. Organize them by campaign, season, or format. Pull the same template the following week without rebuilding from scratch. Consistency gets faster over time.
Publishing Stories directly to Facebook
Coinis publishes Stories directly to Facebook from inside the platform. No downloading files. No manual uploading. Design, approve, and post without leaving your workflow.
Resizing designs with Smart Resize for consistent quality
Already have a square or landscape creative? Use Smart Resize in Coinis Revise to reformat it to 9:16 in one click. Your layout stays proportional. No awkward manual cropping required.
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Frequently Asked Questions
What size should a Facebook Story post be?
The recommended size is 1080x1920 pixels at a 9:16 aspect ratio. This fills the full vertical screen on mobile. The acceptable range is 9:16 to 1.91:1, but 1080x1920px gives the best full-screen result.
What is the safe zone for Facebook Stories?
The safe zone is approximately 950x1270 pixels in the center of your canvas. Keep text, logos, and CTAs within this area. The top ~270px and bottom ~380px are covered by Facebook's UI elements and should stay clear of important content.