Best Way to Make a Discount Facebook Ad (2025 Guide)

Quick answer: Meta removed dedicated Offer Ads in 2021. The best way to run a discount Facebook ad today is a standard image ad with the deal baked into the creative and copy, using a Sales or Traffic campaign objective.

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Why Discount Ads Matter (And Why Traditional Offer Ads Are Gone)

Discount ads drive fast purchase decisions. But the platform works differently than it did a few years ago.

What changed: Meta deprecated Offer Ads in 2021

Meta phased out its dedicated Offer Ads product in October 2021. You can no longer create a standalone "Offer" ad type in Ads Manager. That format is gone.

If you've seen older tutorials referencing Offer Ads, skip them. They're outdated and the feature no longer exists.

The new approach: embedding discounts in standard creative

Today, your discount lives in your image or video creative and your ad copy. You show the deal visually. You state it clearly in your headline and primary text. That's the whole playbook.

Meta does allow structured promotions through Commerce Manager for Facebook Shops. But for most advertisers, a well-designed standard image ad is the fastest and most flexible path.

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Step 1: Design Your Discount Creative

Good creative announces the deal before anyone reads a word.

Choose the right image dimensions for Facebook Feed

Per Meta's Ads Guide, Facebook Feed image ads support aspect ratios from 1.91:1 to 4:5. Use 1440 × 1440 px for a 1:1 square. Use 1440 × 1800 px for a vertical 4:5 format. Both work well in feed. Keep the file under 30 MB, in JPG or PNG.

Make your discount amount visually prominent

Put the deal in the image. A bold badge reading "30% OFF" or "FREE SHIPPING" stops the scroll. Don't bury it in the copy. Show it in the creative where the eye lands first.

Use high contrast. White text on a red badge. Black text on a yellow sticker. Make it impossible to miss.

Keep text overlay minimal for better performance

More text on the image hurts your reach. Meta's algorithm favors clean creatives. Stick to the essentials: the discount, the product, the brand. Aim to keep text coverage minimal across the image area.

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Step 2: Write Compelling Discount Copy

Your copy confirms the deal and pushes readers to act.

Be specific about the discount offer

Vague doesn't convert. "Get 20% OFF [product name]" beats "Save today." "Buy 2, Get 1 Free" beats "Great value." Tell them exactly what they get and on what.

Per Meta's documentation, primary text performs best at 50 to 150 characters. Put your offer in the first line. Readers see it before anything else.

Add urgency to the offer

Give the discount a hard deadline. "Offer ends Sunday at midnight." "Only through Friday." A real end date creates pressure to act now, not later.

Include discount codes when applicable

If you're using a promo code, state it in the copy. "Use code SAVE20 at checkout." Per Meta's advertising policies, all discount claims must be accurate. State the terms clearly to stay compliant.

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Step 3: Set Up Your Discount Campaign

Choosing the right objective matters as much as the creative.

Choose the right campaign objective

Use Sales if you have a Meta Pixel and want to optimize for purchase conversions. Use Traffic if you're driving clicks to a landing page with a promo code. Sales campaigns find buyers. Traffic campaigns find clicks.

Structure your ad with the discount offer clear in primary text

Meta recommends headlines at 27 characters. Use them to reinforce the deal. "30% Off. Ends Sunday." That's 21 characters. Tight and clear.

Use the right CTA for sales

"Shop Now" works for most discount ads. "Get Offer" works when the deal itself is the hook. Pick one. Keep it aligned with your destination page.

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Pro Tips for Higher-Performing Discount Ads

Offer substantial discounts (higher % converts better)

Bigger discounts drive more action. A 40% off deal draws more response than a 5% off deal. If you're testing discount depth, start at a level that feels meaningful to your customer.

Use 'FREE' prominently for free+purchase offers

"FREE" is a powerful word. If your offer includes a free item, free shipping, or a buy-one-get-one deal, put "FREE" in the creative and in the first line of copy.

Test different discount amounts with audiences

Run two ad variations. Same creative style, different discount amounts. Let Meta optimize delivery. You'll learn what your audience responds to without guessing.

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How Coinis Speeds Up Discount Ad Creation

Building discount ads manually takes time. Coinis cuts that significantly.

Sale Promo workflow auto-generates discount ad variations

Paste your product URL. Enter your discount. Coinis's Sale Promo workflow generates ready-to-use discount ad creatives. No design skills needed. No manual sizing for each placement.

AI helps design visually compelling discount creative

Cutting-edge AI models build the image around your offer. The discount is prominent. Your brand stays consistent. You get multiple variations to review and test.

Save and organize all your promotion ads in Creative Library

Every generated creative lands in your Creative Library. Organize by campaign or promotion period. Pull them back up for the next sale without hunting through old files.

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Or let Coinis do it.

From a product URL to a live Meta campaign. AI-generated creatives. On-brand copy. Direct publish to Facebook and Instagram. Real performance reporting. All in one platform.

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