Quick answer: Facebook Stories are temporary, 24-hour posts at the top of the feed. Open the app, tap the camera, upload or capture your content, choose your audience, and tap "Share to Story." Use 9:16 vertical format. Keep text in the center safe zone.
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What Is a Facebook Story?
Stories are short-form posts that sit above the main feed in a horizontal row. They get high placement without competing for scroll space.
24-hour temporary content
A story stays live for exactly 24 hours, then disappears on its own. Per the Facebook Help Center, photos and videos you share to your story are available to your selected audience for 24 hours.
Visible to selected audience
You control who sees it. Friends, Public, or a custom list. You pick before every post.
Appears at top of feed in Stories section
Stories display in a prominent row above the main news feed. More eyeballs, less competition.
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How to Post a Story on Facebook (Personal Account)
Six steps. About one minute.
Step 1: Open the Facebook app
Launch Facebook on iOS or Android. Confirm you're logged into the right account.
Step 2: Tap the camera or your profile photo
At the top of your feed, tap the camera icon or the "+ Add to Story" tile beside your profile photo.
Step 3: Capture or upload a photo/video
Take a live photo or video. Or tap the gallery icon to choose from your camera roll.
Step 4: Add text, stickers, or filters (optional)
Use the on-screen tools to layer text, stickers, or filters. Keep everything centered in the frame.
Step 5: Choose your audience
Tap the audience selector before posting. Friends, Public, or a custom list. Your last selection carries over by default.
Step 6: Tap 'Share to Story'
Hit the blue "Share to Story" button. Your story is live immediately.
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How to Post a Story on Your Facebook Page
Page stories follow almost the same flow. A couple of differences apply.
Access page story via mobile app
Open the Facebook app and switch to your Page profile. Tap the camera or story tile at the top.
Follow similar capture/upload workflow
Capture new content or upload from your gallery. The editing tools match the personal story flow exactly.
Stories appear on page profile and in feeds of followers
Page stories show in followers' Stories rows and on the Page itself. Strong placement for product launches and announcements.
Page admins only can create page stories
Per the Facebook Help Center, only admins can post to a Page's story. Editor-level roles cannot.
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Facebook Story Best Practices and Specifications
Get the format right on the first try.
Recommended dimensions: 9:16 aspect ratio (vertical)
Always use 9:16. Horizontal content gets letterboxed and looks off-brand.
Optimal resolution: 1080 x 1920 pixels
Minimum is 600 x 1067 pixels. Shoot for 1080 x 1920 for sharp display on any device.
Safe zone: Leave 14% top and 20% bottom clear
Per Meta's documentation, leave roughly 14% (250 pixels) at the top and 20% (340 pixels) at the bottom free from text and logos. Facebook's UI elements overlap those areas and will cover your content.
Video length: 20 seconds max per segment
Facebook auto-splits longer videos into segments. Put your key message in the first segment.
File formats: JPG or PNG for images
Both JPG and PNG are supported. PNG holds quality better for graphics-heavy creatives.
Keep text/logos out of UI safe zones
Buttons, icons, and viewer counts overlap the top and bottom edges. Center your key visuals and copy in the middle of the frame.
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Cross-Posting Instagram Stories to Facebook
One story, two platforms. No extra work.
Use Accounts Center to link accounts
Go to Facebook Settings, then Accounts Center. Add your Instagram account to connect the two profiles.
Enable cross-posting in Instagram settings
In the Instagram app, go to Settings, then Story, then "Share Your Story to Facebook." Toggle it on.
Stories auto-share to Facebook if enabled
Once linked, every Instagram story auto-publishes to Facebook. Per Instagram's Help Center, the cross-post appears to your Facebook audience based on your visibility settings.
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How Coinis Helps You Create Better Stories
Design once. Post without switching apps.
Design stories at exact Facebook specs with Smart Resize
Coinis Revise includes Smart Resize. Drop in any image. One click resizes it to 9:16, 1080x1920. No manual cropping. No guesswork.
Publish directly without switching apps
Coinis publishes Stories directly to Facebook and Instagram. Create your creative, write your copy with AI Copywriting, and hit publish. Done.
Store story templates in Creative Library
Save resized story templates in your Creative Library. Reuse them for future posts. Brand Profile keeps everything on-brand automatically.
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Or post it for free.
Coinis publishes to Instagram and Facebook in one click. Posts. Stories. Reels. Scheduled or live. Same AI creatives. Same Brand Profile. No ad spend required.
Free on every plan. No credit card to start.
15 AI tokens a month. Organic publishing free forever.
Frequently Asked Questions
How long does a Facebook Story last?
A Facebook Story is visible for 24 hours. After that, it disappears automatically. You do not need to delete it manually.
What size should a Facebook Story be?
Use a 9:16 vertical aspect ratio at 1080 x 1920 pixels for the sharpest display. The minimum supported resolution is 600 x 1067 pixels. Keep text and logos away from the top 14% and bottom 20% of the frame to avoid Facebook's UI overlay.