> Quick answer: BOGO Facebook ads are standard image or carousel ads. There's no dedicated offer format. Build your deal into the creative and copy, pick the Conversions objective, and link to a landing page where the BOGO is front and center.
BOGO promotions convert well on Facebook. But Facebook removed its native Offer Ads format in October 2021. Your BOGO deal now lives inside a standard image or carousel ad.
What is a BOGO Facebook Ad?
A BOGO Facebook ad is a standard paid placement that communicates a buy-one-get-one deal through your creative and copy. Facebook no longer supports a dedicated Offer Ad format. That feature was deprecated in October 2021. You run a regular image or carousel ad with the BOGO message built into the visual, headline, and primary text.
Choose Your Campaign Objective
The objective you pick tells Facebook who to show your ad to. Two options work well for BOGO promotions.
Conversions objective (recommended for BOGO sales)
The Conversions objective optimizes for purchases. Per the Meta Business Help Center, it delivers your ad to people most likely to complete a transaction on your site. You need a Meta Pixel installed to track sales. This is the right choice when your BOGO deal lives on your own website or storefront.
Traffic objective (drive to promotion landing page)
The Traffic objective drives clicks to a URL. Use it if you haven't set up a Pixel yet, or if you're sending shoppers to a third-party store. It won't optimize for purchases directly, but it fills top-of-funnel fast.
Design Your BOGO Ad Creative
Great BOGO creative does one thing. It makes the deal obvious in two seconds.
Use eye-catching visuals to highlight the offer
Show the product clearly. Use high-contrast colors to make your BOGO badge pop. Lead with the offer in the first visual frame. Shoppers scroll fast. You have a narrow window to stop them.
Image specs: 1440x1800 (4:5) or 1440x1440 (1:1)
Per Meta's Ads Guide, Facebook Feed image ads recommend 1440x1800 pixels (4:5 ratio) or 1440x1440 pixels (1:1 ratio). Minimum width is 600 pixels. File type. JPG or PNG, maximum 30MB. Stick to the recommended dimensions for the sharpest feed placement.
Include BOGO badge or 'Buy One Get One' text overlay
Add the offer directly to the image. "Buy One Get One Free," "BOGO 50% Off," or a bold corner badge. Don't make shoppers hunt for the deal in the caption. If the visual doesn't communicate the offer alone, the ad loses people before they read a word.
Need BOGO creative fast. The Coinis Sale Promo workflow generates on-brand promotional ad images from your product URL. No manual design required.
Write Compelling BOGO Ad Copy
Headline. Create urgency and highlight the value (max 27 characters)
You get 27 characters. Use them on the offer, not your brand name. "BOGO Free. Today Only." covers the deal and adds urgency in 22 characters.
Primary text. Explain the offer clearly (50-150 characters)
Keep it tight. State the deal, the deadline, and any promo code. Example. "Buy any sneaker, get one free. Use code BOGO24. Ends Sunday." That's 59 characters and covers everything shoppers need to act.
Call to action. 'Shop Now' or 'Buy Now' for conversions
Pick "Shop Now" or "Buy Now" from the CTA button options. Both match purchase intent. Avoid "Learn More" on a direct-sales promotion. It signals the wrong intent to Facebook's delivery system.
Set Up Your BOGO Campaign
Select your conversion location (website or storefront)
Choose your conversion location inside Ads Manager. Website is the most common choice. If you sell through Meta Shop, select Storefront instead. Match this to wherever your BOGO landing page lives.
Define your audience and budget
Start with a retargeting audience. Site visitors and past customers. They already know your brand. Lookalike audiences work well for scaling after you have initial results. Set a daily budget you can hold for at least 7 days. The algorithm needs time to exit the learning phase.
Connect to a landing page with the BOGO offer visible
Your landing page must show the BOGO deal immediately. Don't make shoppers scroll to find it. If you're using a promo code, put it above the fold. Per Meta's Advertising Policies, ads that don't match their landing page content can be rejected.
Pro Tips for BOGO Ad Success
Test multiple creative variations
Make at least three image variants. Swap the product angle, badge placement, or background color. Per Meta's Business Help Center, testing multiple creatives helps identify what drives conversions. All your generated variants save automatically to Coinis Creative Library, so they're easy to pull back into future campaigns.
Use scarcity messaging to drive urgency
"48 hours only" or "While supplies last" moves shoppers off the fence. Keep the claim honest. False scarcity or misrepresented offer terms violate Meta's ad policies and can get your ad rejected.
Include promo codes or coupon details in copy
Put the code in the primary text and repeat it on the landing page. Shoppers abandon carts when the code is hard to find. Make the redemption path frictionless.
A/B test headlines and creative
Facebook's built-in A/B test tool splits traffic between variations. Run tests for at least 7 days before calling a winner. Pause what isn't working and shift budget toward the top performer.
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Frequently Asked Questions
Do Facebook Offer Ads still exist?
No. Facebook deprecated its dedicated Offer Ads format in October 2021. BOGO deals now run as standard image or carousel ads. You communicate the promotion through your ad creative, headline, primary text, and landing page.
What image size should I use for a BOGO Facebook ad?
Per Meta's Ads Guide, the recommended sizes for Facebook Feed image ads are 1440x1800 pixels (4:5 ratio) or 1440x1440 pixels (1:1 ratio). Minimum width is 600 pixels. Use JPG or PNG files under 30MB.
Which campaign objective is best for a BOGO promotion?
The Conversions objective is best if you have a Meta Pixel installed. It optimizes delivery toward people most likely to purchase. Use the Traffic objective if you're directing shoppers to a landing page without a Pixel set up.
Can I include a promo code in a Facebook BOGO ad?
Yes. Include the promo code in your primary text and repeat it on your landing page. Make it easy to find. Per Meta's policies, the offer shown in the ad must match what shoppers see after they click.