> Quick answer: Choose a campaign goal, pick a campaign type, set a daily budget, create an ad group with targeting, and upload images, headlines, and descriptions. Google's AI does the rest.
What Are Google Ads?
Google Ads is Google's paid advertising platform. It puts your ads in front of people searching for what you sell, browsing relevant sites, watching YouTube, and checking Gmail.
Overview of campaign types
Per Google's Ads Help Center, available campaign types include Performance Max, Search, Display, Shopping, Video, App, and Smart. Your advertising goal, be it sales, leads, brand awareness, or local visits, determines which types appear.
Ad types available by campaign
Your campaign type controls your ad format. Search campaigns use text-based responsive search ads. Display campaigns use image-based responsive display ads. Shopping campaigns show product listings. Video campaigns run on YouTube.
Understanding Ad Types
Responsive search ads (headlines + descriptions)
Per Google's documentation on responsive search ads, you write up to 15 headlines and 4 descriptions. Google's AI tests combinations and surfaces the top performers. More assets give the AI more to work with.
Responsive display ads (image-based with assets)
Per Google's Help Center on responsive display ads, you upload images, logos, headlines, descriptions, and optional videos. Google AI picks the best asset combination per placement. Google may also enhance your ads with stock images and AI-generated backgrounds.
Performance Max (AI-driven, multi-channel)
Per Google's Performance Max documentation, PMax is a goal-based campaign that runs across Search, YouTube, Gmail, Maps, Display, and Discovery from one campaign. You supply the assets. Google's AI handles distribution and bidding.
Other ad types (shopping, video, app)
Shopping ads pull from your product feed and show prices and images directly in search results. Video ads run on YouTube and the Display Network. App campaigns promote installs or in-app actions across Google's properties.
How to Create a Google Ad: Step-by-Step
Step 1: Set up your campaign and choose type
Open Google Ads and click "New campaign." Choose your goal: sales, leads, website traffic, awareness, or app promotion. Then pick a campaign type. Search is strong for intent-driven buyers. PMax works when you want maximum reach from one asset set.
Step 2: Define your budget and bidding
Set a daily budget. Choose a bidding strategy. Maximize conversions, target CPA, and target ROAS are common for performance campaigns. Google's AI adjusts bids in real time based on signals.
Step 3: Create an ad group and add targeting
Ad groups keep your ads organized by theme. For Search, add keywords. For Display or PMax, define audiences by interests, demographics, or custom segments. Set geographic targeting. Per Google's Ads Help Center, language targeting must match the language of your ad copy.
Step 4: Build your ad assets (images, headlines, descriptions)
Upload your creative assets. Per Google's ad specs documentation, images must be .jpg or .png format with a maximum file size of 5MB. Write multiple headlines and descriptions. The more variety you provide, the more Google's AI can test and refine.
Best Practices for Ad Creation
Image specifications and optimization
Use .jpg or .png files under 5MB. Choose clean, high-resolution images. Avoid heavy text overlays. Clear visuals give Google's AI better material to test across placements.
Writing effective headlines and descriptions
Write to match user intent. Include your target keyword naturally when it fits. Test benefit-led headlines against feature-led ones. Descriptions should clarify the offer and push toward a clear action.
Asset diversity for responsive ads
Upload multiple images. Vary your headline angles. Mix short punchy copy with longer descriptive copy. Asset variety is how Google's AI finds what actually converts.
Testing and refinement
Monitor asset performance ratings in Google Ads. Labels like "Best," "Good," and "Low" show what to keep and what to replace. Swap low-rated assets regularly to keep performance moving.
Make Better Ads Faster with Coinis
Strong creative assets are where most campaigns lose time. Coinis cuts that time down fast.
Generate ad images from product URLs
Coinis Image Ads workflow generates polished, on-brand ad images directly from a product URL. Paste the URL. Get ad-ready creatives. Download and upload straight to Google Ads.
Quickly create ad variations
Coinis Revise lets you spin a winning image into multiple variants. Smart Resize adapts one asset to different aspect ratios. More variants mean more testing data without extra design work.
AI-powered copy refinement across platforms
Coinis AI Copywriting generates headlines, body copy, and CTAs grounded in your Brand Profile. Copy your output directly into Google Ads responsive search ad fields. On-brand tone, every time.
Coinis does not publish directly to Google Ads today. Direct Google Ads integration is on the roadmap. But every creative and copy asset you build in Coinis works in Google Ads right now.
Or let Coinis do it.
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Frequently Asked Questions
What campaign type should a beginner start with?
Search campaigns are a strong starting point for most beginners. They target people actively searching for your product or service. If you want broad reach across Google's properties with minimal setup, Performance Max is worth testing once you have some conversion data.
How many headlines should I write for a responsive search ad?
Per Google's documentation, you can write up to 15 headlines and 4 descriptions. More headlines give Google's AI more combinations to test. Aim for at least 8 to 10 headlines with distinct angles to maximize optimization.
What image format does Google Ads require?
Per Google's ad specs, images must be .jpg or .png format with a maximum file size of 5MB. Use high-resolution images and avoid excessive text overlays for best results across placements.
Can I use Coinis to create assets for Google Ads?
Yes. Coinis generates ad images and copy that you can download and upload directly into Google Ads. Coinis does not publish directly to Google Ads today, but the creative assets work anywhere. Direct Google Ads integration is on the roadmap.