> Quick answer: Open Google Ads, go to Tools, then Asset Studio. Write a prompt, upload up to five reference images, generate your visuals, and assign them to your campaign. All AI-generated images include SynthID watermarking for compliance.
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Google Ads has native AI creative tools built right into the platform. This guide walks you through every step, from campaign type selection to publishing your first AI-generated ad.
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Which Google Ads Campaign Types Support AI Ad Creation
Most major Google Ads campaign types now support AI creative tools. Here is where each one fits.
Performance Max campaigns
Performance Max runs ads across Search, Display, YouTube, Gmail, and Maps from a single campaign. You supply creative assets, including AI-generated images, and Google AI optimizes placements and budget automatically. Per Google's Ads Help Center, brand guidelines covering fonts, colors, and logos are available in Performance Max at general availability. That means your AI-generated images stay visually consistent from day one.
Demand Gen campaigns
Demand Gen targets YouTube, YouTube Shorts, Discover, and Gmail. Google Ads documentation states that Demand Gen automatically creates vertical formats and shorter video versions from your image and text assets. It also applies adaptive text overlays optimized for different devices. Pre-generated videos can be edited for color and font inside Asset Studio before publishing.
Search Ads with responsive ads
Responsive search ads do not use generated images. They work differently. You write up to 15 headlines and 4 descriptions, and Google AI learns which combinations perform best for each search query. Per Google's Ads Help Center, the system adapts over time to show more relevant messages to more people.
Asset Studio for all campaign types
Asset Studio is Google's centralized AI creative hub. Per Google's Ads Help Center, Asset Studio lets you create, edit, manage, and preview campaign assets across all campaign types in one place. It covers AI image generation, image editing, and video creation.
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How to Create Your First AI-Generated Ad in Google Ads
The full process takes under 10 minutes once your account is set up.
Access Asset Studio from the Tools menu
Open Google Ads. Click "Tools" in the top navigation bar. Select "Asset Studio." You will see your existing asset library plus options to create new assets.
Use the AI image editor with text prompts
Click "Create new" and select image generation. Type a prompt describing your visual. Be specific. "A woman holding a coffee cup in a bright modern kitchen, warm lighting, clean composition" produces much better results than "coffee ad." Detail in prompts drives quality outputs.
Provide reference images and brand guidelines
Upload up to five reference images alongside your text prompt. Use product photos, existing ad creatives, or strong lifestyle images. In Performance Max, add your brand guidelines (colors, fonts, logo) so every generated image aligns with your visual identity from the start.
Generate and preview your ad creative
Click generate. Asset Studio produces multiple image options. Preview each one in different ad format sizes. Select the images that fit your campaign. You can edit any image directly in Asset Studio before assigning it to a campaign.
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Using Reference Images to Match Your Brand Aesthetic
Reference images are the fastest path to on-brand AI outputs.
Upload up to 5 reference images
Google Ads supports up to five reference images per generation request. One strong product photo paired with one lifestyle image often covers both content and context well.
How Google AI aligns outputs to your brand
Google AI reads colors, composition, and visual tone from your uploaded images. It blends those signals with your written prompt to produce generated imagery that feels consistent with your existing brand assets. The more representative your reference images are, the closer the outputs will match.
Combining reference images with written prompts
Think of reference images as the style layer and your text prompt as the content layer. The prompt directs what appears in the image. The reference images direct how it looks. Use both together for the strongest results.
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Creating Ad Copy Alongside Your AI Images
Visuals carry attention. Copy carries the sale. Google Ads gives you tools for both.
Headlines and descriptions in responsive search ads
Write at least 8 to 10 unique headlines per responsive search ad. Avoid repeating the same message across multiple headlines. Google AI tests combinations continuously and improves over time. More distinct options give the algorithm more room to find what works.
Text overlays in generated images
Demand Gen image enhancements can apply text overlays to your generated images automatically. These overlays adapt for different placements and devices. Review and edit them inside Asset Studio before publishing to maintain accuracy and brand tone.
Best practices for pairing copy with visuals
Match headline tone to image mood. A bold product shot pairs with a direct, benefit-driven headline. A soft lifestyle image pairs better with aspirational copy. Keep headlines under 30 characters when possible for cleaner rendering across placements.
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Approval, Legal, and Using AI-Generated Content in Campaigns
AI generation does not skip the review process. Plan for it.
Ad policies for AI-generated creative
Google's standard editorial policies apply to every AI-generated ad. Review each creative for accuracy, prohibited claims, and restricted categories before publishing. AI-generated images get no special exemption from compliance requirements.
SynthID watermarking for transparency
All AI-generated images from Asset Studio include SynthID digital watermarking. SynthID is invisible to viewers but signals that the image was AI-generated. This supports transparency and helps advertisers track AI-assisted content across their campaigns.
Publishing your AI ads to your campaign
Once your creative passes review, assign it to the relevant ad group or Performance Max asset group. AI-generated images function exactly like manually uploaded images once they are inside your campaign.
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Frequently Asked Questions
Does Asset Studio work with all Google Ads campaign types?
Yes. Asset Studio is available across Performance Max, Demand Gen, Search, and Display campaigns. You can generate, edit, and manage creative assets for any campaign type from one centralized place inside Google Ads.
How many reference images can I upload when generating AI ads in Google Ads?
You can upload up to five reference images per generation request. Google AI reads colors, composition, and visual tone from those images and blends them with your text prompt to produce brand-aligned outputs.
What is SynthID and do I need to worry about it?
SynthID is a digital watermark built into every AI-generated image from Asset Studio. It is invisible to viewers but identifies the image as AI-generated. It helps advertisers stay transparent and supports compliance with AI content policies. No extra action is required on your end.
Can I use Coinis to create ads for Google Ads campaigns?
Coinis generates AI-powered ad images and copy you can use across any platform. Direct publishing to Google Ads is on the roadmap. Today, Coinis publishes directly to Facebook and Instagram, making it a strong fit for advertisers running Meta alongside Google.