> Quick answer: Paste your product URL into Coinis Image Ads. Generate video assets in horizontal, square, and vertical orientations. Download them and upload to Google Ads' Asset library. Done in minutes, not days.
Why Video Ads from Product URLs Matter for Google Ads
Video creative reaches buyers across more of Google's inventory than any other format. But the bottleneck for most advertisers is production. A product URL removes that bottleneck entirely.
Video drives higher engagement on Google Ads
Google runs video ads across YouTube, YouTube Shorts, Discover, Gmail, and Google video partners. That's a large cross-platform reach from a single creative. More placements mean more chances to reach buyers at every stage of the funnel.
Product-focused video ads perform better than generic creatives
Ads that show your actual product outperform brand-only or lifestyle-only content. Shoppers want to see what they're buying before they click. A URL-based workflow pulls your real product visuals in from the very first step, so your creative is grounded in what you're actually selling.
The challenge: manual video production is slow and expensive
Hiring an editor, sourcing voiceover, and exporting three different orientations can take days and cost hundreds of dollars. Doing it repeatedly, for every product or seasonal campaign, isn't realistic for most teams. There's a faster path.
---
How Google Ads Handles Video Assets
Google has built-in video tools. Knowing their limits helps you decide when to supply your own, better assets.
Google's auto-generation: what it can and can't do
Per the Google Ads Help Center, Google AI can automatically generate video ads in horizontal, square, and vertical orientations using assets from your ad and asset groups. For Performance Max campaigns, it can pull images and text directly from your Google Merchant Center feed. That's useful for scale. But auto-generated videos give you limited creative control and often miss brand-specific details like your color palette, fonts, and messaging tone.
Where to upload video creatives in Google Ads
Per Google's Ads Help Center documentation, you upload videos through the Asset library inside your Google Ads account. Click the blue "+ Create new" button to add your files. From there, attach them to Performance Max or Demand Gen campaigns.
Video requirements: specs, formats, and orientations
Google Ads accepts MP4, WebM, and MPEG formats. Files must stay under 256 GB. Provide videos in horizontal (16:9), square (1:1), and vertical (9:16) orientations. All three cover YouTube, YouTube Shorts, and Discover placements in one upload session.
---
Create a Google Video Ad from a Product URL with Coinis
Coinis Image Ads pulls your product data directly from a URL and generates polished video assets. No film crew. No editing software. No manual resizing.
Step 1: Input your product URL into Coinis Image Ads
Open the Image Ads workflow. Paste your product URL into the input field. Coinis scans your page and pulls in product images, titles, and descriptions automatically. That product context drives everything the AI generates next.
Step 2: Set your brand context with Brand Profile
Brand Profile feeds Coinis your brand colors, fonts, tone of voice, and messaging style. Every video asset comes out on-brand from the start. You configure it once. It applies to every campaign you run after that.
Step 3: Generate video variations in horizontal, square, and vertical
Select video as your output format. Coinis generates options across all three orientations in a single session. Horizontal covers standard YouTube placements. Vertical and square cover YouTube Shorts and Discover. All three formats are ready before you open Google Ads.
Step 4: Review, refine, and download your videos
Preview each variation inside Coinis. Use Coinis Revise to adjust text overlays, change copy, or tweak any element before you export. Download the files you want. They're ready to upload directly to your Google Ads Asset library.
---
Upload and Launch Your Video in Google Ads
Coinis doesn't publish directly to Google Ads today. Direct Google Ads publishing is on the roadmap. For now, the manual handoff takes about two minutes.
Where to upload videos: Performance Max or Demand Gen campaigns
Performance Max and Demand Gen are Google's two primary homes for video assets. Performance Max works well when you run a Merchant Center product feed. Per Google's documentation, Demand Gen campaigns integrate AI creative tools across YouTube, YouTube Shorts, Discover, and Gmail, making them a strong fit for product-first video ads.
Adding videos to your ad group assets
Go to your campaign in Google Ads. Open the Asset library. Upload the video files you downloaded from Coinis. Attach them to the relevant ad or asset group. Google reviews and approves each asset before it starts serving.
Testing multiple video orientations for best performance
Upload all three orientations from the start. Per Google Ads Help Center guidance, providing horizontal, square, and vertical versions gives the system flexibility to serve on whichever placement performs best. Let spend data tell you which orientation your audience responds to most.
---
Quick Tips for Better Video Ad Performance
Small creative decisions early on compound into better results over time.
Match product visuals to your brand identity
Brand Profile does this automatically in Coinis. Consistent colors, fonts, and tone build recognition across every impression, whether a buyer sees your ad on YouTube or Discover.
Use clear calls-to-action overlays
Put your CTA on screen. "Shop now." "Get 20% off today." Don't make viewers guess what to do next. Coinis lets you add and edit text overlays before you download, so your CTA is baked into the asset before it ever reaches Google Ads.
Test multiple video lengths and pacing
Shorter videos tend to work better for awareness-stage buyers. Longer videos give you room to show more product detail and handle objections. Generate a few length variations in Coinis. Upload them all and let performance data show you what your audience actually prefers.
---
Or let Coinis do it.
From a product URL to a live Meta campaign. AI-generated creatives. On-brand copy. Direct publish to Facebook and Instagram. Real performance reporting. All in one platform.
Start free. Upgrade when you're ready.
15 AI tokens a month. No credit card.
Frequently Asked Questions
Can Coinis publish video ads directly to Google Ads?
Not yet. Coinis publishes directly to Meta (Facebook and Instagram) today. Direct Google Ads publishing is on the roadmap. You download your video assets from Coinis and upload them to Google Ads' Asset library manually. The handoff takes about two minutes.
What video formats and specs does Google Ads require?
Google Ads accepts MP4, WebM, and MPEG formats. Files must be under 256 GB. For the best cross-placement coverage, upload videos in horizontal (16:9), square (1:1), and vertical (9:16) orientations. That covers YouTube, YouTube Shorts, and Discover in one upload.
Does Coinis generate all three video orientations from one product URL?
Yes. The Coinis Image Ads workflow generates horizontal, square, and vertical video variations in a single session. You review them, refine any text overlays with Coinis Revise, and download all three. They're ready to upload to Google Ads right away.
Do I need a Google Merchant Center account to run video ads?
No. You can upload your own video assets to any Performance Max or Demand Gen campaign without a Merchant Center account. Merchant Center integration gives Google's auto-generation more product data, but it's not required when you bring your own Coinis-generated videos.