- TikTok banner ads run through Pangle and the Global App Bundle, not the main TikTok feed.
- Pangle supports six sizes: 640×100, 640×200, 720×1280, 1200×628, 640×640, and 600×500 px.
- Accepted formats are JPG and PNG; max file size is 100 MB for Global App Bundle image ads.
- Center all key elements to prevent TikTok UI bars and icons from covering your message.
- Upload assets at every resolution so TikTok can serve the right size for each placement.
- Coinis Image Ads generates banner creatives; Smart Resize adapts them to any banner dimension in one click.
What Are TikTok Banner Ads?
TikTok banner ads are rectangular display units that appear inside apps and publisher content, separate from the main TikTok feed. They reach users across TikTok's extended network, making them a strong choice for app-install and web-traffic campaigns.
Definition and placement context
Banner ads run through two distinct placements. Pangle is TikTok's audience network, placing ads inside third-party apps and games. The Global App Bundle delivers ads across a curated mix of TikTok-owned and partner apps. Neither placement sits inside the TikTok feed itself.
Why banner ads matter for app and web advertisers
Banner ads extend your reach beyond TikTok's core feed audience. They work especially well for retargeting, app installs, and driving web clicks. Short-form video is not required. That makes banners accessible for brands that do not yet produce video creative.
Global App Bundle vs. Pangle banner formats
Pangle defines placements by exact pixel dimensions. Global App Bundle groups placements by aspect-ratio category: vertical, horizontal, and square. Both accept JPG, JPEG, and PNG. Upload assets for all sizes to get the broadest coverage across both networks.
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TikTok Banner Ad Dimensions and Specifications
Per TikTok's Pangle ad format documentation, the supported banner dimensions are:
| Format | Dimensions |
|---|---|
| Horizontal thin | 640 × 100 px |
| Horizontal medium | 640 × 200 px |
| Wide horizontal | 1200 × 628 px |
| Square | 640 × 640 px |
| Medium rectangle | 600 × 500 px |
| Vertical | 720 × 1280 px |
TikTok recommends uploading assets at all resolutions to cover the full suite of placements.
Global App Bundle specs, per TikTok's documentation:
- Vertical: 9:16, minimum 720 × 1280 px
- Horizontal: 16:9, minimum 1280 × 720 px
- Square: 1:1, minimum 640 × 640 px
Image file types and size limits
Accepted formats: JPG, JPEG, PNG. Maximum file size: 100 MB for Global App Bundle image ads. App or brand name: 4–40 Latin characters or 2–20 Asian characters. Ad description: 1–100 Latin characters or 1–50 Asian characters. No emojis in brand or app names.
Aspect ratio requirements by placement
Match your creative's aspect ratio to the target placement before you design. Mismatched ratios risk automatic cropping that cuts off your headline or logo. Start with the correct ratio. Resize from there.
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Design Best Practices for TikTok Banner Ads
Safe zone placement for logos and key elements
Keep your logo and primary headline in the center of the frame. TikTok's UI places caption bars, profile icons, and description overlays near the edges. Centered creative survives across all device sizes without getting cut off.
Color, contrast, and typography for small formats
Thin banners like 640 × 100 give you very little vertical space. Use high-contrast text on a clean, simple background. One message per banner. Larger, bolder type performs better at small sizes than fine detail or long copy.
Avoiding UI element overlap and cropping
TikTok's help center documentation advises placing key creative elements in the middle of the screen. This prevents coverage by description bars and profile icons across placements and devices.
Keeping creatives localized and focused
TikTok recommends localized creative for different markets. One clear product message per banner outperforms busy layouts. Keep copy tight and brand elements prominent.
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How to Create a TikTok Banner Ad
Step 1: Choose your banner size based on placement
Decide your placement first. Targeting Pangle thin banners? Start with 640 × 100. Targeting vertical in-app placements? Build at 720 × 1280. Confirm the placement inside TikTok Ads Manager before opening a design tool.
Step 2: Design within safe zones using AI or design tools
Center all key elements. Leave clear margins on the edges. AI-generated creatives that auto-fit to banner ratios are faster than building from scratch in traditional design software.
Step 3: Prepare text and branding elements
Write short, direct copy. Stay inside character limits. Keep the brand name clean: no emojis. Export in JPG or PNG, under 100 MB.
Step 4: Export and upload to TikTok Ads Manager
Upload your finished assets inside TikTok Ads Manager when configuring a Pangle or Global App Bundle campaign. Select the correct placement. Match each asset to its required dimensions.
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Using Coinis to Generate and Refine Banner Ad Creatives
Coinis does not publish directly to TikTok today. Direct TikTok publishing is on the roadmap. What Coinis does today: generate polished banner creatives and resize them to every TikTok dimension, ready to upload yourself.
Generating banner-ready images with Image Ads
Drop a product URL into the Image Ads workflow. Coinis generates multiple ad creatives using premium AI models built for ad performance. Pick the visual that fits your banner placement. Download it at the right resolution and you are ready to upload.
Resizing and adapting with Smart Resize (Revise)
One creative. Six banner sizes. Smart Resize in Coinis Revise adapts any image to a new aspect ratio in one click. Go from 1200 × 628 to 640 × 640 to 640 × 100 without rebuilding from scratch. That cuts production time from hours to minutes.
Editing text and finalizing designs
Use Edit text on image inside Revise to swap headlines, update offers, or add a CTA directly on the creative. No external design software needed. Export as PNG or JPG and upload straight to TikTok Ads Manager.
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Or let Coinis do it.
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Frequently Asked Questions
What sizes does a TikTok Pangle banner ad support?
Pangle banner ads support six sizes: 640×100 px, 640×200 px, 1200×628 px, 640×640 px, 600×500 px, and 720×1280 px. TikTok recommends uploading assets at all resolutions to cover every placement.
What file format does a TikTok banner ad require?
TikTok banner ads accept JPG, JPEG, and PNG. The maximum file size for Global App Bundle image ads is 100 MB.
Where should I place text and logos in a TikTok banner ad?
Keep text and logos centered. TikTok UI elements like caption bars and profile icons sit near the edges. Centered creative avoids coverage and cropping across devices.
Can I use Coinis to publish banner ads directly to TikTok?
Not yet. Direct TikTok publishing is on the Coinis roadmap. Today, you use Coinis to generate and resize banner creatives, then upload them manually inside TikTok Ads Manager.