Google Ads has a built-in AI Image Editor that removes unwanted objects from your ad images. No design software. No third-party tools. Here is how it works.
What Is Google Ads' Image Editor Erase Object Feature?
Google's AI Image Editor lets you remove unwanted objects from ad images without leaving the platform.
How Google AI identifies and removes unwanted objects
Per Google's Ads Help Center, the editor uses Google AI to pre-select identifiable objects in your image. You confirm the selection, click Erase, and Google AI fills the empty area with background-matching content. The fill blends with surrounding pixels automatically.
Which campaign types support the erase tool
The tool works with Performance Max, Search, Display, App, and Demand Gen campaigns. That covers most active Google Ads campaign types.
Why you'd want to remove objects
Common use cases include removing stock photo watermarks, competitor logos, outdated promo stickers, and visual clutter that distracts from your product. Cleaner images align better with Google's ad policies and tend to attract more attention.
How to Erase Objects from Your Google Ads Images (Step by Step)
Follow these six steps inside Google Ads.
Step 1: Access the Asset Library or Create button
Open Google Ads. Go to the Tools menu and select Asset Library. Or click Create and choose Asset. Both paths lead to the image editor.
Step 2: Open or upload your image
Select an existing image asset from your library or upload a new one. The image editor opens automatically once you select the asset.
Step 3: Select 'Erase object' from the editor menu
Inside the image editor, click Erase object from the menu options. Google AI scans the image and highlights identifiable objects for you to select.
Step 4: Choose your selection method (Rectangle or Brush tool)
Pick Rectangle for clean-edged objects. Pick Brush for irregular shapes. Use the brush size slider to tighten or expand your selection for more precision.
Step 5: Refine your selection and confirm
Click the object you want to remove. Adjust the selection boundary if needed. When the selection looks accurate, click Erase.
Step 6: Let Google AI fill the gap and save
Google AI fills the erased area with content that matches the surrounding background. Review the result before saving. If it looks off, undo, tighten your selection, and try again.
Tips for Best Results When Erasing Objects
Small habits here make the difference between a clean edit and a noticeable one.
Use precise brush selections for clean results
A loose selection captures background pixels you want to keep. A tight, accurate selection gives the AI a clear target and produces a cleaner fill.
Erase objects with simple, uniform backgrounds first
Solid colors and plain surfaces produce the best fills. Complex textures or detailed patterns behind an object are harder for AI to replicate without visible artifacts.
Adjust brush size for larger or smaller selections
Shrink the brush for detail work around edges. Use a wider brush for large, flat objects with clear boundaries.
Review the AI-generated fill before saving
Zoom in on the filled area before saving. Small imperfections are easier to catch at close range. Undo and redo with a tighter selection if anything looks unnatural.
Bulk Erase: Editing Multiple Images at Once
Managing a large creative set? Bulk editing saves real time.
How to access bulk editing in Google Ads
Go to the Asset Library. Select multiple image assets. Open the image editor from the bulk action menu at the top of the page.
Apply the same erase action to up to 100 images
Per Google's Ads Help Center, the AI image editor applies edits to up to 100 images in a single session. Define the object to erase in one image and apply the action across all selected assets.
When bulk editing saves time
Seasonal campaigns with a shared promo badge. Product catalogs with a repeating watermark. Any situation where the same object appears across dozens of images. Bulk editing handles it once instead of image by image.
Faster Object Removal Across All Ad Channels
Google's native tool does the job well. But it only works inside Google Ads.
Why Google's native tool has limitations
If you run the same creatives on Meta or TikTok, you repeat the erasure process in each platform's editor separately. There is no way to sync or export the edit across channels from within Google Ads.
How Coinis Revise simplifies object erasure
Coinis Revise includes AI Erase as one of seven editing capabilities. Upload your image, select the object, and remove it. The cleaned image saves to your Creative Library, ready to export or drop into any ad workflow.
Edit once, use across Meta, Google, and beyond
Edit your image in Coinis Revise. Export the finished version. Upload it to Google Ads, Meta, TikTok, or wherever your campaigns run. Coinis publishes directly to Meta today. For Google Ads, export the edited asset and upload it to the Asset Library as usual.
Or skip the steps.
Coinis Revise edits any ad image with AI. Move text. Change text. Swap colors. Erase objects. Translate to any language. One click each.
No design skills. No Photoshop. One click.
15 AI tokens a month. No credit card.
Frequently Asked Questions
Does the Google Ads image editor work for all campaign types?
The AI Image Editor works with Performance Max, Search, Display, App, and Demand Gen campaigns. Most active Google Ads campaign types are supported.
Can I erase objects from multiple Google Ads images at once?
Yes. The bulk editing feature in Google Ads lets you apply the same erase action to up to 100 images in a single session. Select the images in the Asset Library, open the image editor from the bulk action menu, and apply your edit.