> Quick answer: Set up your Brand Profile, choose an Instagram ad format, and use the Image Ads workflow to generate on-brand creatives in minutes. Add AI-written copy, preview across placements, and save to your Creative Library for launch.
Why Generate Instagram Ads with AI
Manual design costs time you don't have. AI generation removes the bottleneck entirely.
Speed: Ship ads in minutes vs. hours/days
A traditional design cycle takes hours. Sometimes days. With AI, you go from brief to finished creative in minutes. No designer. No back-and-forth.
Consistency: Brand Profile ensures on-brand output every time
Your Brand Profile stores your colors, fonts, tone of voice, and value props. Every generated ad pulls from that context. Nothing drifts off-brand.
Variety: Generate multiple concepts quickly for A/B testing
Need five variants? Generate them in one session. More options mean better testing data and faster creative learnings.
What Instagram Ad Formats You Can Generate
Instagram supports several placements. Pick the format that fits your campaign goal.
Feed image ads (1080x1080px, 1:1 square)
The standard placement. Per Meta's Ads Guide, the recommended size is 1080x1080px at a 1:1 ratio. The minimum accepted size is 600x600px.
Carousel ads (multiple cards, same dimensions)
Carousels show multiple images in one ad unit. Meta recommends 1:1 square images per card, with a minimum of 600x600px per card.
Stories ads (9:16 vertical, 1440x2560px)
Stories fill the full screen. Use a 9:16 aspect ratio. The recommended resolution is 1440x2560px.
Reels ads (9:16, short-form video)
Reels ads match Stories dimensions. Keep video short and vertical. The 9:16 format performs best.
Collection ads (carousel with product grid)
Collection ads pair a hero image with a product grid below. A strong choice for ecommerce brands with multiple SKUs.
Step 1: Build or Import Your Brand Profile
Brand Profile powers every generated ad. Set it up before you create anything else.
Set brand identity, voice, and visual style
Add your logo, brand colors, and tone of voice. This gives the AI the context it needs to produce on-brand output from the start.
Add product/service description and value props
Describe what you sell and why customers choose it. The AI uses this detail to write copy that's specific and relevant.
Define target audience and campaign goals
Specify who you're reaching and what action you want them to take. The AI shapes both the image and copy around your goals.
Step 2: Generate Your Ad Creative Image
Open the Image Ads workflow. Brand Profile handles the heavy lifting.
Choose format (feed, carousel, Stories, Reels)
Pick your placement first. The workflow generates at the correct dimensions automatically. No manual resizing.
Let AI generate on-brand image based on Brand Profile
Cutting-edge AI models create visuals matched to your brand identity. No design skills or prompting experience required.
Preview and iterate with Variate or Revise
Not quite right? Use Variate to spin up fresh visual concepts instantly. Use Revise to edit specific elements directly.
Understand minimum specs: 600x600px minimum, 1080x1080px recommended for Feed
Per Meta's Ads Guide, Feed images require a minimum of 600x600px. Coinis Image Ads generates at the recommended 1080x1080px by default.
Step 3: Generate Ad Copy (Headline + Primary Text)
Use AI Copywriting powered by Brand Profile
AI Copywriting reads your Brand Profile and generates headlines and body text matched to your audience and campaign goal.
Audience-matched headlines (40 character limit)
Instagram headline copy has a 40-character limit. The AI writes within that constraint automatically, every time.
Primary text for engagement (125 character limit)
Primary text tops out at 125 characters. Keep it direct. Focus on the single biggest benefit for your audience.
Optional: Add CTAs and hashtags
Choose a call-to-action button from Meta's standard options. Add hashtags to extend organic reach beyond paid delivery.
Step 4: Finalize and Export
Review final ad preview across placements
Check how your ad renders in Feed, Stories, and Reels preview modes before saving. Catch layout issues early.
Adjust copy or image with Revise if needed
Revise lets you edit text on image, swap colors, or erase unwanted objects. Fast targeted edits without leaving the platform.
Save to Creative Library for bulk launching
Save your finished ad to Creative Library. Use Campaign Launcher for a single campaign or Bulk Launcher (Pro+) to push 3 to 20 campaigns at once.
Best Practices for AI-Generated Instagram Ads
Meta's Business Help Center highlights three core creative principles worth building into every ad.
On-brand: Ensure AI output matches brand colors, logo, and visual style
Recognizable branding builds trust fast. Make sure your logo and colors are visible in every creative.
Concept-driven: Focus on one clear idea per ad
One message per ad. Don't try to say everything at once. A focused ad outperforms a cluttered one.
Authentic: Avoid generic stock imagery; aim for relatable content
Real-feeling visuals outperform generic stock. Image Ads generates imagery from your specific product and brand context, not a stock library.
Text placement: Leave safe zones (14% top, 20% bottom) for Stories/Reels
Per Meta's placement guidance, leave 14% (250px) at the top and 20% (340px) at the bottom free of text and logos in Stories and Reels ads.
What Happens After Generation
Bulk launch multiple ads via Campaign Launcher or Bulk Launcher
Campaign Launcher walks you through a complete single-campaign setup. Bulk Launcher handles 3 to 20 campaigns at once for Pro+ users.
Monitor performance in Advertise page
Track impressions, clicks, and spend live. The Advertise page shows real-time performance across all running campaigns in one view.
Refresh underperforming creatives with Revise or regenerate with new prompts
Spot a weak ad? Refresh the creative with Revise or generate an entirely new concept from Image Ads with updated inputs.
Or let Coinis do it.
From a product URL to a live Meta campaign. AI-generated creatives. On-brand copy. Direct publish to Facebook and Instagram. Real performance reporting. All in one platform.
Start free. Upgrade when you're ready.
15 AI tokens a month. No credit card.
Frequently Asked Questions
What image size should I use for Instagram Feed ads?
The recommended size is 1080x1080px at a 1:1 ratio. Per Meta's Ads Guide, the minimum accepted size is 600x600px. Coinis Image Ads generates at the recommended dimensions by default.
How many characters can I use in Instagram ad copy?
Primary text has a 125-character limit. Headlines are capped at 40 characters. AI Copywriting in Coinis writes within both limits automatically.
Do I need design skills to generate Instagram ads with AI?
No. Coinis Image Ads generates visuals from your Brand Profile context using cutting-edge AI models. You preview, iterate, and export. No design tools or technical skills required.
What safe zones should I follow for Stories and Reels ads?
Per Meta's placement guidance, keep the top 14% (250px) and bottom 20% (340px) of Stories and Reels ads free of text and logos. This prevents UI elements from covering your content.