Quick answer: Tag a product on the Post screen during upload, or attach one to an existing video through TikTok Shop Creator Center. You have 30 days after posting to add a link.
TikTok Shop turns organic videos into storefronts. Get the setup right once, and every relevant video becomes a sales touchpoint.
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Prerequisites: Set Up Your TikTok Shop
You need an active, approved TikTok Shop before product links appear as an option.
Verify TikTok Shop availability in your region
TikTok Shop is currently live in the United States, United Kingdom, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. If your country is not on that list, the product linking features are not available yet. Check the TikTok Shop Seller Center for updates in your region.
Enable seller account and provide business details
Go to seller.tiktok.com. Create a seller account. Provide your business name, address, and tax identification details. TikTok reviews the application before granting access. Approval timelines vary.
Add your first products to the Shop
Open the Products section in Seller Center. Upload product images, descriptions, and pricing for each item. Products go through an internal approval process before they can appear in videos. Wait for approval confirmation before moving to the next steps.
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Method 1: Add a Product Link While Creating Your Video
This is the faster method. You tag the product before you hit Publish, so the link goes live the moment the video does.
Create or upload your video in the TikTok app
Open TikTok. Record a new clip or upload one from your camera roll. Trim it, add effects, write your caption, and select your audio before moving to the Post screen.
Access the Add Link option and select Products
On the Post screen, tap Add Link. Select Products from the menu. Per TikTok's Business Help Center, the Add Link option appears in the Post module once your TikTok Shop is connected to your account.
Search for and select the product from your Shop
In the Showcase module, tap Add. Search by product name or browse the marketplace to find the item you want to feature. Tap the product to select it.
Edit the product name as it appears to viewers
TikTok lets you shorten or rename the product display name shown on the video. Keep it concise. It should match what the viewer sees in the video itself.
Post your video
Tap Post. The product link appears on the video immediately after publishing. Viewers can tap it without leaving TikTok.
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Method 2: Link Products to Existing Videos
Already posted a video without a product tag? Use the Link Products tool to add one retroactively.
Access the Link Products tool in TikTok Shop Creator Center
Open TikTok Shop Creator Center. Navigate to the Link Products section. This tool works on videos already published to your profile, not on drafts.
View eligible videos posted in the last 30 days
The tool displays only videos posted within the last 30 days. Videos older than that are not eligible. Eligible videos must also use Commercial Music Library audio. Videos recorded with original audio or non-CML licensed tracks may not qualify.
Add products from your showcase or recommendations
The Link Products tool automatically suggests high-potential products based on your video's content. You can also search your showcase manually. Select the product that best matches what the video shows.
Confirm and publish the product link
Review your selection. Tap Confirm. The cart icon appears on the video right away. One important rule from TikTok's documentation: you cannot edit or replace a product link after it is added. Choose carefully before confirming.
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What Viewers See and Best Practices
Product link appears as a cart icon in the lower left corner
Viewers see a small cart icon in the lower left of the video. Tapping it opens the product page inside TikTok. They can browse details and buy without switching apps.
Post multiple shoppable videos to maximize reach
TikTok's own best practice guidance recommends adding product links to all relevant videos on your account. More shoppable videos means more chances for new viewers to discover and buy your products.
Use Commercial Music Library audio for eligibility
Pick CML tracks any time you plan to tag a product after publishing. Original sounds and tracks outside the Commercial Music Library can block post-publication linking entirely. Make this a default habit.
Match video content to linked products
The linked product must match what you demonstrate in the video. TikTok's content policies require relevance between the product and the content. Mismatched links risk policy removal. Film the product you intend to tag.
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Prepare Product Content With Coinis
Strong product content starts before you open TikTok. Coinis helps you build the visuals and copy, so you walk into TikTok ready to post.
Generate product images and video assets before posting
The Coinis Image Ads workflow turns a product URL into polished, ready-to-use visuals. Paste your URL, pick a style, and download your creative. Use it as a TikTok static post or as the visual backdrop in a shoppable video. No design work required.
Store approved creatives in Creative Library
Every asset you generate in Coinis saves automatically to your Creative Library. Organize by product, campaign, or season. When you need a visual for a new shoppable video, pull it from Library instead of starting over.
Scale your shoppable content with AI-generated variations
Use the Variate capability in Coinis Revise to produce multiple versions of any product visual. Different backgrounds, color palettes, or copy treatments. Each variation is ready to pair with a different shoppable TikTok video, so your product stays fresh across a full content calendar.
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Frequently Asked Questions
Can I add a product link to a TikTok video after posting?
Yes. Use the Link Products tool in TikTok Shop Creator Center. The video must be under 30 days old and must use Commercial Music Library audio. You cannot edit or replace a product link once it is added.
Where does the product link appear on a TikTok video?
A cart icon appears in the lower left corner of the video. Viewers tap it to view product details and purchase without leaving the TikTok app.
Which countries have TikTok Shop?
TikTok Shop is currently available in the United States, United Kingdom, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Why don't I see the Add Link option when posting?
The Add Link option only appears if your TikTok Shop is active and approved. Make sure your seller account is set up and your products have passed TikTok's approval review before attempting to add product links.