> Quick answer: Facebook Story ads need a 9:16 aspect ratio at 1440 x 2560 px. Leave the top 250 px and bottom 340 px clear of text and logos. Resize before you upload, or crop inside Ads Manager after upload.
Facebook Story ads fill the entire phone screen. Get the dimensions wrong and Meta crops your image for you. Here is exactly what you need.
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What Are the Correct Dimensions for Facebook Story Ads?
Per Meta's Ads Guide, Facebook Story ads have strict image specs. Match them before you upload and your ad displays exactly as designed.
Recommended pixel dimensions
The recommended resolution is 1440 x 2560 pixels. That delivers the sharpest result on high-resolution phones. A 1080 x 1920 pixel image also works and is widely used.
Aspect ratio and what it means
A 9:16 ratio means 9 units wide for every 16 units tall. That is the full-screen vertical format for mobile Stories. Meta accepts a 1% tolerance, so anything between 8.9:16 and 9.1:16 passes without adjustment.
Minimum requirements
Your image must be at least 500 pixels wide. Anything narrower gets rejected at upload.
File format and size limits
Only JPG and PNG are accepted. Maximum file size is 30 MB. Export under that limit or the upload fails.
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Two Ways to Resize Your Image for Story Ads
Option 1: Resize before uploading
Open your image in a design tool. Set the canvas to 1440 x 2560 px. Place your subject, headline, and logo inside the safe zones. Export as JPG or PNG under 30 MB. Upload to Ads Manager.
This gives you full control. You see exactly what the viewer sees before any auto-cropping happens.
Want to skip the design tool entirely. Coinis Revise handles this automatically. Upload your image, hit Smart Resize, and it outputs the 9:16 Story format in seconds. No manual canvas resizing needed.
Option 2: Crop in Ads Manager
Per the Facebook Business Help Center, resizing before uploading is not always necessary. Ads Manager includes a built-in crop tool. Upload your image, select the 9:16 crop, and drag the frame over the area you want shown.
This method is faster for quick edits. It works best when your original image has enough vertical coverage so that cropping does not cut out key elements.
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How to Upload and Resize in Ads Manager
Upload your image
Open Ads Manager and start a new ad. Select the Stories placement. Upload your JPG or PNG from your computer or Creative Library.
Use the crop tool to frame your image
Ads Manager detects the placement and prompts you to crop for the Story format. Select the 9:16 ratio. Drag the crop frame until your subject is centered. Keep important elements away from the edges.
Verify aspect ratio and safe zones
Check the preview after cropping. Text, logos, and key visuals should sit in the middle zone of the frame. Nothing important should fall in the top 250 pixels or the bottom 340 pixels.
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Safe Zones: Where to Place Text and Logos
Top safe zone (14% or 250 pixels)
Meta's UI covers the top of the Story with the advertiser profile icon, name, and a progress timer. That covers roughly the top 14% of the image, about 250 pixels on a 1920-pixel-tall creative. Anything placed there risks being hidden from view.
Bottom safe zone (20% or 340 pixels)
The CTA button and swipe-up prompt sit at the bottom. Meta reserves the bottom 20%, roughly 340 pixels. Keep your headline, offer copy, and logo above that line.
Why these matter for the story format
Story ads run fullscreen and display for approximately 5 seconds. If your headline or logo is buried under Meta's UI, the viewer gets nothing from the impression. Respecting safe zones keeps your message visible the whole time.
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Pro Tips for Story Ad Images
Vertical images perform best
Do not repurpose a horizontal landscape image for a Story placement. Cropping wastes most of the frame and weakens your creative. Design vertically from the start. If you need a story-ready creative built from scratch, the Coinis Image Ads workflow generates 9:16 formats directly from a product URL.
Use high-contrast for mobile viewing
Stories are viewed on phones, often outdoors or in bright rooms. High contrast between your subject and background helps your creative cut through. Low-contrast images get skipped fast.
Keep text minimal and readable
One strong headline. One clear CTA. Both large enough to read on a small screen. Story ads move quickly. Viewers will not stop to read small print.
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Frequently Asked Questions
What is the ideal image size for a Facebook Story ad?
The recommended size is 1440 x 2560 pixels at a 9:16 aspect ratio. A 1080 x 1920 pixel image also works. The file must be JPG or PNG and under 30 MB.
Can I use a square or landscape image for a Facebook Story ad?
You can upload one, but Ads Manager will crop it into a 9:16 vertical format and you will lose most of the frame. Design or resize vertically from the start for the best result.
Where should I avoid placing text in a Facebook Story ad?
Avoid the top 14% (about 250 pixels) and the bottom 20% (about 340 pixels) of the image. Meta's UI, including the profile info and CTA button, covers those areas and can hide your text.