Quick answer: Select "Website traffic" on the objective screen when you create a new campaign. That single choice shapes every setting Google recommends after it.
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What Is the Website Traffic Objective in Google Ads?
Definition and primary use case
The Website Traffic objective tells Google to optimize for site visits. Per the Google Ads Help Center, it's designed to "get the right people to visit your website." Not to drive purchases. Not to collect form fills. Just qualified traffic to your pages.
When to choose Website Traffic vs. Sales or Leads
Choose Website Traffic when your funnel needs volume at the top. Brand awareness pages, product discovery, content hubs. Choose Sales when you have conversion tracking and want Google chasing buyers. Choose Leads when a form submit is the end goal.
If you haven't configured conversion tracking yet, Website Traffic is usually the right starting point.
Supported campaign types
Per Google Ads documentation, the Website Traffic objective is available for Search, Display, and Demand Gen campaigns. Performance Max also supports it as a traffic focus within its broader objective options.
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Step-by-Step: How to Set Website Traffic as Your Campaign Objective
Create a new campaign and navigate to objective selection
Sign in to Google Ads. Click the Campaigns icon in the left menu. Select "New campaign." The objective screen is the first thing you see. This step comes before campaign type, before budget, before targeting.
Select Website Traffic from the objective menu
You'll see options for Sales, Leads, Website traffic, App promotion, Brand awareness and reach, and more. Click "Website traffic." A short description confirms what Google will optimize for. Click Continue.
Review recommended features and settings
After selecting Website Traffic, Google surfaces a set of features tailored to that goal. Automated bidding strategies aimed at clicks, dynamic asset options, and audience targeting recommendations. Read through these before moving on.
Confirm and proceed to campaign type selection
Click Continue again to reach the campaign type screen. You'll choose Search, Display, Demand Gen, or Performance Max here. Your objective carries into every setting that follows.
Important note: Per Google Ads policy, the Website Traffic objective cannot be changed after a Performance Max campaign is created. Choose carefully before you launch.
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What Features Are Recommended for Website Traffic Campaigns?
Automated bidding strategies for clicks
Google defaults to Maximize Clicks for traffic-focused campaigns. It automatically adjusts bids to get as many clicks as possible within your daily budget. Manual CPC and Target Impression Share are also available if you want more control.
Dynamic headline and asset generation
Google may suggest responsive search ads with dynamically combined headlines and descriptions. You supply the inputs. Google mixes and tests combinations to find what drives the most clicks.
Audience targeting and remarketing options
Traffic campaigns can target in-market audiences, custom segments built on search behavior, and remarketing lists for past visitors. These options help you reach people more likely to actually browse once they land.
How these features optimize for site visits
Every recommended feature points at the same outcome: more relevant people on your site. Bidding chases clicks. Dynamic assets test what earns those clicks. Audience targeting narrows who sees your ads in the first place.
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Campaign Types That Support Website Traffic Objective
Search campaigns
Text ads on Google Search. Best for capturing active demand. Users are already searching for what you offer.
Display campaigns
Banner ads across Google's Display Network. Good for reaching research-phase users while they browse other sites.
Demand Gen campaigns
Visual ads across YouTube, Discover, and Gmail. Built to create interest before people start actively searching.
Performance Max (traffic focus within broader objectives)
Performance Max runs across all Google channels at once. You can orient it toward traffic, but it blends goal types. Use it when you want wide reach and are comfortable letting Google's automation handle the channel mix.
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Using Coinis to Power Your Traffic Campaign
Coinis doesn't publish directly to Google Ads yet. That's on the roadmap. But your campaign's click-through rate depends almost entirely on asset quality, and that's exactly where Coinis helps today.
Creating high-performing ad creative and copy for your Google Ads
The Image Ads workflow generates on-brand display creatives from a product URL using cutting-edge AI models. AI Copywriting produces headlines, body copy, and CTAs drawn from your Brand Profile. You export those assets and load them into Google Ads. Better inputs lead to better click rates.
Testing variations to boost click-through and site visits
Use Coinis Revise to produce multiple creative angles fast. The Variate capability generates alternative versions of a single image. AI Rewrite ad copy rewrites headlines and body copy with different angles. Test them across your responsive search ad slots to find what clicks.
Scaling across multiple campaign types
Running Search, Display, and Demand Gen in parallel means you need assets at scale. The Image Ads workflow builds multiple creatives from a single product URL. Brand Profile keeps all of them consistent across every format you run.
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Or let Coinis do it.
From a product URL to a live Meta campaign. AI-generated creatives. On-brand copy. Direct publish to Facebook and Instagram. Real performance reporting. All in one platform.
Start free. Upgrade when you're ready.
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Frequently Asked Questions
Can I change the campaign objective after creating a Google Ads campaign?
For most campaign types you can edit the objective before the campaign goes live, but for Performance Max campaigns the objective cannot be changed after creation. Per Google Ads policy, choose your objective carefully before launching a Performance Max campaign.
What bidding strategy does Google recommend for Website Traffic campaigns?
Google defaults to Maximize Clicks for the Website Traffic objective. It automatically sets bids to get as many clicks as possible within your daily budget. You can also use Manual CPC or Target Impression Share if you prefer more direct control.
Which campaign types support the Website Traffic objective in Google Ads?
The Website Traffic objective is available for Search, Display, and Demand Gen campaigns. Performance Max also supports a traffic focus, though it blends multiple goal types across all Google channels at once.
Does Coinis publish campaigns directly to Google Ads?
Not yet. Direct publishing to Google Ads is on the Coinis roadmap. Today, Coinis helps you generate high-quality ad creatives and copy that you upload into Google Ads yourself. Direct publishing is live for Meta (Facebook and Instagram).