- Shopify's Facebook and Instagram by Meta channel creates one catalog for Instagram Shopping, Facebook Shop, and Meta ads.
- Your Instagram must be a professional account connected to a Facebook Business Page before setup.
- Meta reviews Instagram Shopping submissions in 1 to 7 days after you submit.
- Product edits published in Shopify sync to your Meta catalog automatically, typically within 24 hours.
- Rejected products can be appealed through Meta's Commerce Manager support.
- Synced catalog products can power dynamic Meta ads. Strong creative still makes them convert.
What is Shopify Instagram Product Catalog?
A Shopify Instagram product catalog is a synced copy of your store's products on Meta's platform. One catalog powers Facebook Shop, Instagram Shopping, and your Meta ads. You install Shopify's Facebook and Instagram by Meta sales channel. Products sync automatically. Customers tap a tag on Instagram and land on your Shopify store to complete their purchase.
Requirements Before You Start
Check every box here before you start. Missing one will stall the setup.
Shopify store requirements
- A live Shopify online store (not password-protected)
- A valid sender email on the account
- Products that comply with Meta's Commerce Policy
Instagram and Facebook account requirements
- A Facebook account with full admin control of a Business Page and Business Portfolio
- An Instagram professional account (not a personal account)
- Your Instagram account already connected to your Facebook Business Page
Meta Commerce eligibility requirements
Your business must meet Meta's Commerce eligibility requirements. This covers account trustworthiness and a sufficient follower base. Your store must be in a country where Instagram Shopping is supported. Products must comply with Meta's Commerce Policy and Advertising Standards before and after approval.
Step-by-Step Setup Process
Install Facebook and Instagram by Meta sales channel
- In your Shopify admin, go to Settings > Sales channels.
- Click Shopify App Store.
- Search for Facebook and Instagram by Meta.
- Click Add channel.
The channel appears in your Shopify admin sidebar once installed.
Connect your Facebook account and business assets
- In the channel, click Get started.
- Log in with your Facebook account.
- Select your Business Portfolio and your Facebook Business Page.
Per Shopify's documentation, you need full admin control of both to complete this step. Partial or editor access will block you.
Connect your Instagram business profile
- In the same setup flow, select your Instagram business account.
- If your Instagram account is not a professional account, convert it first. Go to Settings > Account > Switch to professional account inside the Instagram app.
- Confirm the account is linked to the correct Facebook Business Page.
Sync your product catalog to Meta
Shopify creates one unified catalog in Meta. It covers Facebook Shop, Instagram Shopping, and Meta advertising in a single feed. Once setup is complete, products sync automatically. Any name, price, or description change in Shopify pushes to your Meta catalog after you publish it. Catalog updates typically complete within 24 hours.
Submit for Instagram Shopping approval
- Inside the Facebook and Instagram by Meta channel, go to Instagram Shopping.
- Click Start setup and follow the prompts.
- Submit for Meta review.
Meta reviews your account and product catalog. Approval typically takes 1 to 7 days. You receive a notification when the decision is made.
Using Your Product Catalog on Instagram
Tag products in Instagram posts and stories
Once approved, tag products directly from the Instagram app. When creating a post, tap Tag products and select items from your synced catalog. Followers tap a tag and land on your Shopify store to buy.
Stories work the same way. Use the product link sticker to tag a single item per story frame.
How product syncing works
Your Shopify catalog syncs to Meta automatically after initial setup. Price updates, new images, and description edits all push to your Meta catalog. Syncs typically complete within 24 hours, per Shopify's documentation. Products must be live in both your Shopify store and your Meta catalog to appear in the tag selector on Instagram.
Creating Ads with Your Product Catalog
Your synced catalog unlocks catalog-powered Meta ads. Dynamic product ads pull images, names, and prices directly from the catalog, showing the right product to the right person based on browsing behavior. Strong creative still makes them convert.
Catalog ads need polished visuals to stop the scroll. A plain product photo rarely competes. Coinis Image Ads generates ad-ready visuals from a product URL. Paste the URL, and the AI builds on-brand imagery informed by your Brand Profile. The result is a polished ad creative, not just a cropped product shot.
Pair that with Coinis AI Copywriting for headlines and body text tuned to your brand voice. Then push live to Meta through Campaign Launcher or Bulk Launcher.
Troubleshooting Common Setup Issues
Instagram Shopping tab not appearing in setup. Your Instagram account must be a professional account linked to a Facebook Business Page. Check both connections inside the Facebook and Instagram by Meta channel.
Products rejected by Meta. Review the rejection reason in Commerce Manager. Products must comply with Meta's Commerce Policy. Rejected items can be appealed through Meta's support directly in Commerce Manager.
Catalog not syncing. Confirm each product is published (not draft or archived) in your Shopify store. Password-protected stores block the sync entirely. Also verify you have Manage catalog permission inside your Meta Business Portfolio.
Approval taking longer than 7 days. Contact Meta support through Commerce Manager. Delays often involve policy review or account trust signals that need manual review.
Products not appearing in Instagram's tag selector. The product must exist in both your Shopify store and your Meta catalog. Unpublished or archived products won't show in the selector even if they previously synced.
---
Or let Coinis do it.
From a product URL to a live Meta campaign. AI-generated creatives. On-brand copy. Direct publish to Facebook and Instagram. Real performance reporting. All in one platform.
Start free. Upgrade when you're ready.
15 AI tokens a month. No credit card.
Frequently Asked Questions
How long does Instagram Shopping approval take after I submit?
Meta's review typically takes 1 to 7 days. You receive a notification when the decision is made. If it exceeds 7 days, contact Meta support through Commerce Manager.
Do I need a Facebook account to connect Shopify to Instagram Shopping?
Yes. You need a Facebook account with full admin control of a Business Page and Business Portfolio. Instagram Shopping runs through Meta's infrastructure, so Facebook is required even if you only plan to sell on Instagram.
Will my Shopify product catalog sync to Instagram automatically?
Yes. After initial setup, Shopify syncs product changes to your Meta catalog automatically. Updates typically appear within 24 hours. Products must be published in your Shopify store to sync.
What happens if Meta rejects my products?
Rejected products show a reason in Commerce Manager. You can fix the issue and appeal directly through Meta's support in Commerce Manager. Common reasons include policy violations or incomplete product information.