Facebook Ads reporting tells you what's working and what's burning budget. It's built directly into Meta Ads Manager. You don't need a third-party tool to get started.
What Is Facebook Ads Reporting?
Facebook Ads reporting is a native analytics tool inside Ads Manager. It shows performance data across every campaign you run.
Built-in performance tracking in Ads Manager
Per the Facebook Business Help Center, Ads Manager shows impressions, engagement, and spend data natively in the dashboard. You see results the moment you log in. No extra setup required beyond your ad account.
Key metrics available (impressions, clicks, conversions, spend)
The reporting tool covers the metrics that matter most. Impressions, reach, clicks, CTR, conversions, ROAS, and cost per result. You can view them at the campaign, ad set, or individual ad level.
How to Access Reports in Ads Manager
Getting to your reports takes three clicks.
Navigate via Measure and Report menu
Open Ads Manager. Click the upper main navigation menu. Select Measure and Report. Ads Reporting opens right there.
Access Reports dropdown at campaign/ad set/ad level
You can also access reports from any campaign row. Click the Reports dropdown next to the campaign, ad set, or ad you want. The report opens pre-filtered to that item.
View default dashboard metrics
The default dashboard shows spend, impressions, and results at a glance. It updates in near real time. Use it for a quick daily review.
Creating and Customizing a Report
Per Meta's Ads Reporting documentation, you can create, customize, share, export, and schedule reports on any ad, ad set, or campaign in your account.
Choose report template or create custom report
Start with a template for common goals like reach, traffic, or conversions. Or build a custom report from scratch. Both options are available inside Ads Reporting.
Select metrics relevant to your goals
Add columns that match your objective. Remove anything that adds noise. A focused report is faster to read and act on.
Apply breakdowns (by ad, ad set, campaign)
Breakdowns split data by ad, ad set, campaign, or other dimensions. Use them to identify which creative or audience is driving results.
Set date ranges and attribution windows
Set any date range you need. Adjust the attribution window to match your funnel length. Meta supports settings like 28-day click and 7-day view windows.
Exporting Your Report Data
Exports keep your data portable and shareable.
Export format options (XLSX formatted, XLSX raw, CSV, PNG)
Per Meta's documentation, export options include XLSX (formatted data), XLSX (raw data), CSV, and PNG. Each serves a different purpose depending on how you plan to use the data.
Step-by-step export process
- Open your report in Ads Reporting.
- Click Export.
- Select a format.
- Download the file.
It takes under a minute.
CSV export for spreadsheet analysis
CSV works best for Excel or BI tools. It gives clean, raw data you can filter, pivot, and combine with other sources for deeper analysis.
Scheduling Reports to Email
Recurring reports save time every single week.
Set up recurring report delivery
Per the Facebook Business Help Center, you can create a recurring emailed report in Ads Reporting. Toggle on Schedule Email, choose a frequency, and add your recipients.
Customize email frequency
Choose daily, weekly, or monthly delivery. Match the cadence to your reporting rhythm.
Share reports with stakeholders
Add multiple email addresses. Stakeholders get the report automatically. No manual exporting. No forwarding threads.
Common Metrics to Track
Focus on the numbers tied directly to your campaign goal.
Impressions and reach
Impressions count every ad appearance. Reach counts unique people who saw it. Both matter when you're measuring brand awareness.
Click-through rate (CTR)
CTR shows what share of impressions turned into clicks. A low CTR usually signals a creative or audience mismatch. Fix the creative first.
Conversions and ROAS
Conversions track actions taken after a click. ROAS measures revenue per dollar spent. Both depend on accurate Facebook Pixel installation and event tracking configuration.
Cost per result (CPC, CPA, etc.)
Cost per result tells you what you pay for each outcome. Watch it alongside ROAS for a complete read on efficiency.
Streamline Reporting with Coinis
Ads Manager reporting is powerful. But it gets fragmented when you're managing multiple campaigns across different objectives.
Monitor performance across campaigns
The Coinis Advertise page shows live performance across all your Meta campaigns in one view. No clicking through individual campaign rows. No tab-switching between ad sets.
Export data for external analysis
Export all your campaign data as CSV with one click. Bring it into Excel or any BI tool without manual reformatting. Clean data, fast.
Optimize and iterate on winning ads
Spot your top performers directly in the Advertise page. Then use AI-generated creatives in Coinis to build on what's already working. Faster iteration. Fewer wasted impressions.
Or let Coinis do it.
From a product URL to a live Meta campaign. AI-generated creatives. On-brand copy. Direct publish to Facebook and Instagram. Real performance reporting. All in one platform.
Start free. Upgrade when you're ready.
15 AI tokens a month. No credit card.
Frequently Asked Questions
Where do I find the reporting tool in Facebook Ads Manager?
Go to Ads Manager and click the upper main navigation menu. Select Measure and Report to open Ads Reporting. You can also access it by clicking the Reports dropdown on any campaign, ad set, or ad row.
What export formats does Meta Ads Reporting support?
Per Meta's documentation, you can export reports as XLSX (formatted data), XLSX (raw data), CSV, or PNG. CSV works best for further analysis in Excel or BI tools.
Can I schedule Facebook Ads reports to be emailed automatically?
Yes. Inside Ads Reporting, toggle on Schedule Email, set your preferred frequency (daily, weekly, or monthly), and add recipient email addresses. The report delivers automatically on your chosen schedule.
What is the difference between impressions and reach in Facebook Ads?
Impressions count every time your ad is shown, including multiple views by the same person. Reach counts the number of unique people who saw your ad at least once. Both metrics are available in Ads Manager reporting.