> Quick answer: Age targeting is in the Audience section at the ad set level. Set your minimum age, set your maximum age (up to 65+), combine it with location and other demographics, and save. Facebook and Instagram support ages 13 to 65+.
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What is age targeting on Facebook?
Age targeting shows your ads only to users within the age range you define. It applies at the ad set level and runs across both Facebook and Instagram simultaneously.
How age targeting works
You specify an age range during ad set creation. Meta then matches your ad to users whose age falls inside that window. Per the Meta Business Help Center, age is a core demographic targeting option available alongside location, gender, and language. You can use it on every campaign objective.
Age ranges available on Facebook and Instagram
Facebook and Instagram share one targeting system. The full available range is 13 to 65+. The 65+ bracket captures every user over 65 in a single selection, so no one above that threshold is excluded by accident.
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Age targeting ranges: 13 to 65+
Two hard limits define what's possible on Meta.
Minimum and maximum age limits
Per Meta's Ads Guide, the minimum age for any Facebook or Instagram ad is 13 years old. The maximum definable age is 65+, which covers all users over that threshold. You cannot target below 13 or set a precise upper cap above 65.
When to set custom age ranges
The default range of 13 to 65+ is almost always too broad. A fitness supplement for working adults needs a 25+ floor. A student loan refinancing product fits 22 to 34. A retirement planning service belongs at 50+. Match your age range tightly to your actual buyer. Impressions on the wrong age group don't convert. They just cost money.
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How to set age targeting in Ads Manager
Four steps. Under two minutes once you know where to look.
Step 1: Navigate to the Audience section
Open Ads Manager. Create a new campaign or open an existing one for editing. Move to the ad set level. Scroll down until you see the Audience section.
Step 2: Choose your age range
Two dropdowns appear side by side: minimum age and maximum age. Click the minimum age field and select your lower bound. Click the maximum age field and select your upper bound or choose 65+. The estimated audience size panel on the right updates as you adjust.
Step 3: Combine age with other demographic targeting
Age narrows who sees your ad. Location, gender, and language narrow it further. Set all of them inside the same Audience section before moving on. Then add detailed targeting options like interests, behaviors, or job titles. Every additional layer tightens relevance and reduces wasted spend.
Step 4: Save and apply your audience
Review your estimated audience size. Too small? Widen the age range or remove one targeting layer. Too broad? Tighten the age window or add an interest. When the size looks right for your budget, save the ad set and move to the ad level.
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Important restrictions for under-18 advertising
Targeting teens removes several tools you'd normally use. Know this before you build.
Limited targeting options for minors
Per Meta's documentation on advertising to teens, any audience that includes people under 18 globally loses access to detailed targeting, Custom Audiences, lookalike audiences, and saved audiences. The minimum age threshold is higher in some countries: under 20 in Thailand and under 21 in Indonesia. Plan your audience strategy around these limits if teens are in scope.
Age-restricted product rules
Selling alcohol, gambling products, financial instruments, or anything with a legal age requirement? Meta requires you to set an appropriate minimum age before ad submission. Check your product category against Meta's advertising policies. Running age-restricted ads without the correct minimum age will get them rejected before they ever run.
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Best practices for age targeting
The mechanics are easy. The strategy takes more thought.
Use Brand Profile to match messaging to age cohort
Creative that lands for a 24-year-old usually misses a 55-year-old. The tone, references, and pain points are different. Coinis Brand Profile captures your brand voice, product context, and audience details. When you generate copy through AI Copywriting, the output already reflects who you're speaking to. No manual rebriefing for every new age segment.
Test different age segments
Break your audience into brackets. Run 18-34, 35-54, and 55+ as separate ad sets with identical creatives. Compare cost per result across each bracket. Once you see which age range drives the strongest performance, shift budget toward it.
Combine age with interests and behaviors
Age tells you who someone is. Interests tell you what they care about. A 45-year-old could be a first-time homebuyer or a seasoned investor. Add at least one interest or behavior layer to every age-targeted ad set. The combination sharpens your targeting more than either signal alone.
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Speed up audience setup with Coinis Campaign Launcher
Ads Manager splits demographic controls across multiple sections and dropdowns. Campaign Launcher puts everything in one place.
Unified audience controls including age, location, gender
Campaign Launcher combines age, location, gender, and language into a single audience step. You set all four without switching tabs or hunting through menus. The setup is faster and harder to miss a field.
Save and reuse audiences across campaigns
Build your audience once and save it. Pull it into any future campaign with one click. Less time configuring means more time testing creatives and reading results.
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Or let Coinis do it.
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Frequently Asked Questions
What age range can I target with Facebook ads?
Facebook and Instagram support age targeting from 13 to 65+. The 65+ option includes all users over that age. You set your range in the Audience section of your ad set in Ads Manager.
Can I target people under 18 on Facebook ads?
Yes, but with major restrictions. Per Meta's documentation, audiences that include people under 18 globally cannot use detailed targeting, Custom Audiences, lookalike audiences, or saved audiences. The threshold is under 20 in Thailand and under 21 in Indonesia.
Where do I find age targeting in Ads Manager?
Age targeting is in the Audience section at the ad set level. Open your campaign, go to ad set creation or editing, and scroll down to the Audience section. You'll see minimum age and maximum age dropdowns.
Do I need a different ad for each age group?
Not always, but it's good practice to test. Running separate ad sets per age bracket (such as 18-34, 35-54, 55+) lets you see which group responds best and allocate budget accordingly. You can use the same creative across each ad set to isolate the age variable.