Broad targeting on Meta Ads means running campaigns with no defined interest, demographic, or behavioral filters, relying entirely on Meta’s algorithm to identify the right users from conversion and pixel signals. Meta has strongly encouraged broad targeting as its AI has become capable enough to outperform manually defined audiences in most verticals. When combined with strong creative and a well-trained pixel with 50+ weekly conversion events, broad targeting frequently outperforms tightly defined interest-based audiences. It works best for advertisers with significant conversion history who have given the algorithm enough data to learn from.