Meta Ads Manager is Meta’s universal platform for building, managing, and optimizing advertising campaigns on Facebook, Instagram, Messenger, and the Meta Audience Network. Rich in feature capabilities, it helps advertisers build ads that are appealing to the eyes, define specific audience targeting, allocate budgets, and track real-time performance measures. With advanced capabilities like A/B testing, custom audiences, and advanced analytics, Meta Ads Manager enables companies to fine-tune their approach and fine-tune the performance of their social media advertising campaigns.