Conversion Rate Optimization, or CRO, is the process of improving a website or landing page so that a higher percentage of visitors take a desired action like making a purchase, filling out a form, or signing up for a newsletter. It’s less about driving more traffic and more about getting more value out of the traffic you already have.
CRO typically involves A/B testing, user behavior analysis, page speed improvements, and refining copy or design elements. Even small gains in conversion rate can have a significant impact on revenue, making it one of the highest-leverage activities in any digital marketing strategy.