AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
A website/page to which traffic is referred. A landing page is typically a page that introduces the user to the product or service. Before delivering an offer to a consumer, they are normally led to the product/landing service's page to learn more about it. It essentially sums up all of the benefits and emphasizes why a certain offer is the best for the buyer. When a customer clicks on an ad, they are normally directed to the landing page. They are designed by the merchant and can be any page on their website, save the home page. In terms of structure, landing pages are usually designed to perform two tasks: generate leads or guide viewers to the next step.
Lead generation landing pages, also known as "lead gen" and "lead capture" pages, are designed to collect information from potential customers. To put it another way, it gathers data about your clients. Lead-generation landing pages are beneficial to your business since they provide information on your potential clients and how to contact them. Consider adding one to your site if lead nurturing is important to you or if you need to learn more about your audience. CTA buttons are the focus areas of click-through landing sites, unlike lead generation pages, which feature forms. Your users will be redirected to a website where they can accomplish your desired action after clicking the button. A button that reads "arrange a demo" might go to a scheduling page, whereas "buy X now" would lead to a checkout page, and so on.
Landing pages are distinct from other pages on your site in that they are focused on achieving specific, short-term objectives to get the desired results. Landing pages may increase your credibility in addition to increasing conversions, optimizing paid ad campaigns, and providing new audience information. Users prefer clear, straightforward messaging that explains the value of what you're delivering. A well-designed landing page demonstrates to your clients that you care about their needs.
They're also places where you can include social proof elements like testimonials regarding your product or service. Conversions have been demonstrated to rise when social proof is used. Your brand can be reinforced through landing pages. This is the outcome of keeping your website's appearance, tone, style, and copy consistent. There are various advantages to having a distinct and powerful brand. When users don't convert right away, a strong brand identity can help them remember you later, respond to retargeting efforts, and promote you to their friends.
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