Display advertising is a form of digital advertising that includes visually rich ads-like banners, images, video, and animations-delivered across websites, mobile apps, and social media. Such ads are likely to be pushed through programmatic platforms and ad networks, which purchase and serve ads in real time. Display ads are employed to capture attention, create brand awareness, and drive traffic to a landing page or website. With advanced targeting functions, ads can reach specific groups of audiences, thus display advertising has become a key part of modern digital marketing campaigns.