What is Native Advertising ?
Native advertising uses paid ads that look like the media format in which they appear. Native advertising is the idea of making ads that blend in seamlessly with the page’s content, design, and platform behavior, making the ad appear as if it belongs there.Native ads include things like search results that are promoted and social media posts that are sponsored. Search engine organic results and user-generated social media postings are both formats that offer similar value to the people who use them.As a result, native advertisements are frequently seen in social media feeds or as a recommendation on a website. They’re so popular because they don’t look like ads and appear to be part of the content.
One of the best things about this ad type is that it doesn’t interrupt the user experience. As a result of their quality, they are difficult to identify, and there are no guidelines for naming them. Native Ads are another term for non-display ads.Native advertisements, a performance marketing approach, rely on the principle of supply and demand. Publishers wishing to monetize their sites on the supply side have an audience and reach. Advertisers on the demand side are trying to get a specific audience and achieve awareness, sales, or lead generation objectives.One of the most fundamental principles of native advertising is that ads should be placed in natural environments where they are both relevant and non-obtrusive.
Native advertising is likely to blend in with the rest of the information around it, especially if the purpose is to raise awareness for a particular brand rather than using the standard advertising language (purchase, subscribe, sign up, etc.).Native advertising appears in search results, on social media, and the open web, whether it’s done manually or automatically.When it comes to "native" search results, engines like Google and Bing have set the standard. Native in-feed and carousel ad formats have become popular on social networks like Facebook and Instagram. Personalized content recommendations and in-feed native advertising are made possible by content discovery platforms like Taboola.
Native ads are viewed by customers 53% more than display ads. Native advertisements raise purchase intent by 18 percent and have visual engagement on par with or slightly greater than the original editorial content. By using native advertising, you’re combating ad fatigue. When a consumer becomes tired of seeing advertisements, the term "ad fatigue" describes the state. They cease paying attention after a time. Because native advertisements are brand exposure wrapped in the editorial material, they don’t bore the viewer. Native advertising is effective because it keeps viewers interested because of the relevance and engaging content it provides.