Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Pixel

What is Pixel ?

A part of code placed on the page that gets “fired” when the click ID is generated. A pixel is a fragment of code that is activated when someone clicks on your website or opens an email. It is the job of developers to embed pixels into the principles so that they can follow the actions of users and collect data that will be valuable in future digital marketing campaigns. Adding the tracking pixel is as simple as pasting a code into the website's HTML code or an email. There is an external link to the pixel server in this code. The client –often the user's browser - processes HTML code when accessing the target website.

The web browser clicks on the link and is taken to the (invisible) graphic, in the server's log files, this is documented. In addition, this approach transmits a variety of user-specific information. Combining JavaScript with other technologies, such as operating system or browser detection, is important in some cases. Tracking pixels allows you to collect and analyze the following information like the use of an operative procedure (gives information on the use of mobile devices), internet browser used; such as mobile or desktop, whether or not you're using a web browser or email software, the size of the client's monitor screen, Reading or visiting a webpage time in emails or on websites, A session's worth of online activity on the website (when using multiple tracking pixels) and IP address.

The method for installing a tracking pixel varies depending on the system in question. In certain cases, this can be accomplished by using the content management system. Still, the pixel must be incorporated directly in the HTML or CSS code for the email or website in other cases. Most online analytics systems that need the pixel's installation, like Facebook's and Google's, provide detailed instructions for how to do it. The usage of tracking pixels is advantageous for web admins, SEOs, and those who send emails. This is because businesses may use the information gathered to improve their online offerings, make them more user-friendly, and tailor the offers to the most regularly used browser types and versions.

Using tracking pixels to analyze sent email newsletters can demonstrate the opening rates of specific emails or newsletters by using user statistics data. Successful campaigns can be identified with the help of A/B tests. This has the advantage of making future newsletters more relevant and entertaining from the perspective of the recipients. While most browsers can prevent cookies, tracking pixels can't be.

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