Quick answer: Open Meta Ads Manager. Navigate to Campaigns, Ad Sets, or Ads. Set your date range, customize your columns, and click Export. Choose CSV or Excel. Done in under two minutes.
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Why Export Your Instagram Ads Report
Exporting unlocks deeper insights than the Ads Manager dashboard can give you on its own.
Deep custom analysis beyond Ads Manager
Meta Ads Manager shows solid summary data. It does not let you build pivot tables, run regression analysis, or visualize trends your way. Export to CSV and do the math in Excel, Google Sheets, or any BI tool you already use. The raw data is yours to slice however you need.
Combining data with other business systems
Ad spend tells half the story. Combine your export with CRM data, revenue figures, or inventory levels. See which campaigns drive real business outcomes, not just platform-level metrics.
Creating stakeholder reports and dashboards
Clients and executives rarely log into Ads Manager. A clean CSV lets you build a branded report or feed a Looker Studio dashboard they can read in seconds. No access requests. No screenshots.
Building a historical performance record
Regular exports build a full performance archive. Compare month-over-month results without depending on platform data retention. Your records stay on your terms, forever.
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How to Export an Instagram Ads Report in Meta Ads Manager
Per the Meta Business Help Center, Instagram ad metrics appear in Ads Manager shortly after your ads go live. Here is the exact export path.
Step 1: Navigate to the right view (Campaigns, Ad Sets, or Ads)
Go to Meta Ads Manager at adsmanager.facebook.com. Choose the level you need. Campaigns for top-line budget and ROAS. Ad Sets for audience and placement data. Ads for creative-level performance.
Step 2: Set your date range
Click the date picker in the top right. Select a preset like Last 7 Days or Last Month, or set a custom range. Meta's documentation notes you can compare two date ranges side by side to spot performance trends over time.
Step 3: Customize columns and select metrics
Click Columns, then Customize Columns. Add or remove metrics to match your reporting goal. Reorder them to fit your spreadsheet template. Use Breakdowns to segment data by age, gender, placement, country, or device.
Step 4: Choose export format and download
Click Export in the top right of the table. Choose CSV for maximum compatibility with spreadsheets and BI tools. Choose Excel if your stakeholders prefer .xlsx. Your file downloads immediately. No waiting, no queue.
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Key Metrics to Include in Your Export
Pick what matches your campaign goal. Not every metric belongs in every report.
Delivery and spend data
Include Impressions, Reach, Frequency, and Spend. These show how broadly your budget deployed and how often one person saw your ad. High frequency with low CTR is a warning sign.
Engagement and click metrics
Add CTR, Link Clicks, and Post Engagement. These reveal whether your creative actually connected with the audience you targeted. Low CTR at high impressions means the hook is not working.
Conversion and ROAS data
Add Conversions, Purchase Value, and ROAS. Verify your attribution window before exporting. Wrong attribution settings skew every calculation that follows downstream.
Cost per result and efficiency ratios
Include CPC, CPM, and Cost per Result. These are the numbers stakeholders ask for first. They show exactly what each outcome cost and whether the campaign was worth running.
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Faster Reporting with Coinis Advertise
Manual exports from Meta Ads Manager take multiple steps every single time. Column selection. Date range adjustment. Format choice. Download. Repeat for every reporting cycle.
Coinis Advertise shows your live Meta campaign performance in one clean view. One-click CSV export. No column setup required. Pull the data you need in seconds, not minutes.
It connects to your creative workflow too. Spot a weak ad on the Advertise page. Open it in Revise for a quick creative refresh. Re-launch the same day. No switching between disconnected tools.
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Frequently Asked Questions
Can I export Instagram-only data, or does it include Facebook too?
Meta Ads Manager manages both Facebook and Instagram in a single interface. When you export, you get data across all placements your campaign ran. To isolate Instagram performance, add a Placement Breakdown before exporting. This splits your data by placement so you can filter to Instagram Feed, Instagram Stories, Instagram Reels, and so on.
What file formats can I download from Meta Ads Manager?
Meta Ads Manager supports CSV and Excel (.xlsx) exports. CSV is recommended for maximum compatibility with spreadsheet tools, BI platforms, and data pipelines. Excel works well if you are handing the file directly to a stakeholder who prefers it.
How far back can I pull historical Instagram ads data?
You can pull data from the beginning of your account history using a custom date range in Meta Ads Manager. Note that lead information from Lead Ads is only available for 90 days. For all other performance metrics, there is no stated hard cutoff, but regular exports are the safest way to maintain a long-term archive.
Do I need to re-select my columns every time I export?
Yes, Meta Ads Manager does not permanently save custom column sets between sessions unless you save the view. This is one reason many advertisers find manual exports repetitive. Tools like Coinis Advertise simplify this with a fixed one-click export that always pulls your core performance data without additional setup.