> Quick answer: Go to TikTok Ads Manager > Reporting > create or open a custom report > click Run & Export. Choose CSV or XLSX. For recurring reports, enable Scheduled Running and set your frequency and recipients.
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Why Export TikTok Ads Reports
Exporting your data keeps your team aligned and your analysis flexible.
Share data with stakeholders
Not everyone has TikTok Ads Manager access. A CSV or XLSX file lets you share performance results with clients, finance teams, or leadership without adding users to your account.
Analyze trends over time
In-platform dashboards are useful but constrained. Exported files let you combine date ranges, run custom formulas, and spot patterns the native UI won't surface.
Track ROI and performance metrics
Revenue decisions need clean numbers. A downloaded report puts CPM, CPC, CTR, and conversion data directly into your spreadsheets or BI tools.
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How to Immediately Export a TikTok Ads Report
Per TikTok's Business Help Center, an immediate export takes five steps.
1. Access the Reporting page
Log in to TikTok Ads Manager. Click Reporting in the top navigation bar. Your saved and default reports appear here.
2. Create or select a custom report
Choose a pre-defined template (Ad Group Performance or Ad Performance) or click Create Report to build your own. Custom reports give you full control over the data columns.
3. Choose dimensions and metrics
Select your dimensions first: campaign, ad group, ads, or placements. Then add your metrics. Per TikTok Ads Manager documentation, available metrics include CPM, CPC, CTR, CVR, and conversions.
4. Set your date range
TikTok offers four preset options: yesterday, last 7 days, last 30 days, or a custom date range. Pick the window that matches your reporting period.
5. Run and export as CSV or XLSX
Click Run & Export. Select your format. TikTok supports CSV and XLSX only. The download starts immediately. Note: only users with Ads Manager access can download the file, even if a report link is shared with others.
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How to Schedule Recurring TikTok Ads Reports
Scheduled reports remove manual work. TikTok builds and delivers them automatically.
Enable Scheduled Running
Inside your report settings, toggle on Scheduled Running. This unlocks the recurring delivery options below.
Set frequency
Choose from four options: daily, weekly, first day of the month, or last day of the month. Match this to your team's reporting cadence.
Add email recipients
Enter up to 5 email addresses. One important caveat: recipients without TikTok Ads Manager access won't be able to download the report directly from the delivery email. Share the file manually with non-users.
Select file format
Pick CSV or XLSX. Both work for scheduled delivery.
Save and confirm
Click Save. TikTok will now generate and email the report on your chosen schedule. Edit or delete scheduled reports from the Reporting page any time.
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What Dimensions and Metrics to Include
The right data mix depends on your campaign goals.
Common dimensions
Start with campaign, ad group, and placement. These tell you where budget went and which placements drove results.
Key metrics
CPM measures cost per 1,000 impressions. CPC tracks your cost per click. CTR shows click-through rate. CVR captures conversion rate. Conversions tie spend directly to outcomes. Include all five in any standard performance report.
How to customize your report
Before exporting, preview as a pivot table or trend line. TikTok's built-in visualization helps you catch data gaps before the file lands in a spreadsheet.
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Best Practices for TikTok Ads Reporting
Export regularly to spot trends
Weekly exports beat monthly reviews. Small shifts in CTR or CPM are easier to act on early.
Use templates for faster setup
The Ad Group Performance and Ad Performance templates are solid starting points. Customize from there instead of building from scratch every time.
Share scheduled reports with your team
Set up recurring delivery to your team's inboxes. Everyone stays aligned without manual forwarding.
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Frequently Asked Questions
What file formats does TikTok Ads Manager support for exports?
TikTok Ads Manager exports reports in CSV and XLSX (Excel) formats only. You choose the format when you click Run & Export or when setting up a scheduled report.
How many people can receive a scheduled TikTok Ads report?
Up to 5 email addresses per scheduled report. Keep in mind that only recipients with TikTok Ads Manager account access can download the file from the delivery email. Share the file manually with anyone outside your account.