Quick answer: Open Report Editor, pick your report type, set last month's date range, add your core metrics, then download or schedule delivery. The whole setup takes under 10 minutes.
Your monthly Google Ads report tells you where budget went and whether it worked. Pull the right metrics, schedule the delivery, and you have a decision-ready document every 30 days.
What is a Monthly Google Ads Report?
A monthly Google Ads report is a structured snapshot of your account's performance over a rolling 30-day period.
Why monthly reporting matters
Monthly reports reveal trends that weekly data can hide. Budget pacing, seasonal shifts, and keyword decay all show up clearly at this cadence. One month of data is enough to act on. Twelve months tell a story.
Types of reports available
Per Google's Ads Help Center, the Report Editor supports five core report types: Account Performance, Campaign Performance, Ad Group Performance, Keyword Performance, and Search Term Performance. Each breaks down data at a different level of detail. Search Term reports go one step further. They show the actual user queries that triggered your ads, distinct from keyword-level data.
Five Key Metrics to Include in Your Monthly Google Ads Report
Track the right numbers and your report drives decisions. Track the wrong ones and it's just a spreadsheet.
Impressions and clicks
Impressions count how many times your ad appeared. Clicks measure how many people acted on it. Together they set the baseline for every metric below.
Conversion rate and ROAS
Conversion rate shows what percentage of clicks turned into actions. ROAS shows revenue earned per dollar spent. These two numbers tell you whether campaigns are profitable.
Cost per conversion
Cost per conversion tells you exactly what each desired action cost. Compare it month over month. Rising cost per conversion is a signal to test new creatives or adjust bids.
Click-through rate (CTR)
CTR measures the ratio of clicks to impressions. A low CTR usually points to weak ad copy, poor targeting, or both. Use it as a monthly creative health check.
Quality Score
Quality Score runs on a 1 to 10 scale. It reflects the combined relevance of your keyword, ad, and landing page. Higher scores typically lower your cost per click and improve placement.
How to Create a Monthly Google Ads Report: Step-by-Step
Google's Report Editor makes custom reporting straightforward. Here's how to build one.
Step 1: Choose your report type
Open Report Editor inside your Google Ads account. Pick the type that matches your goal. Account for overall financial health. Campaign for budget breakdowns. Ad Group for creative performance. Keyword for bid optimization. Search Term for intent analysis.
Step 2: Set your date range and filters
Set the date range to the previous calendar month. Add filters by campaign, ad group, keyword, or channel to narrow the view. This cuts noise and keeps the report focused on what matters.
Step 3: Select your metrics and dimensions
Per Google Ads documentation, Report Editor uses a drag-and-drop interface to build multi-dimensional tables and charts. Add impressions, clicks, CTR, cost per click, conversion rate, cost per conversion, ROAS, and Quality Score. Drop in a chart to visualize monthly trends at a glance.
Step 4: Download and schedule
Download the report or schedule it to run automatically. Save the configuration so you never rebuild it from scratch.
Export Formats and Options
Exporting keeps your data portable and shareable.
CSV and spreadsheet formats
Google Ads exports to CSV and spreadsheet formats natively. CSV files drop cleanly into Excel, Google Sheets, or any BI tool. Pull historical months into one sheet and you have a rolling performance tracker.
Scheduling automated monthly reports
Per Google's Ads Help Center, scheduled reports run at specific intervals and are emailed directly to anyone with account access. Set the frequency to monthly, add recipient addresses, and the report arrives automatically. Account permissions control who receives each export.
How Coinis Enhances Your Monthly Reporting Workflow
Google's native reporting is solid for channel-specific data. The gap appears when you run ads across Meta, TikTok, and Google at the same time. Jumping between three dashboards to piece together a full-funnel picture costs time and introduces errors.
Coinis is building unified cross-platform reporting to bring Google, Meta, and TikTok performance into a single dashboard. Today, Coinis tracks live Meta campaign performance on the Advertise page. Google and TikTok reporting are on the roadmap.
Where Coinis adds value right now: your creative workflow. Monthly reports often reveal a drop in CTR or conversion rate. That's your signal to refresh the creative. Coinis generates new ad images, copy, and variations in minutes from a product URL. Run the Google campaign natively. Use Coinis to build and iterate the assets that power it.
Or let Coinis do it.
From a product URL to a live Meta campaign. AI-generated creatives. On-brand copy. Direct publish to Facebook and Instagram. Real performance reporting. All in one platform.
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Frequently Asked Questions
What metrics should I include in a monthly Google Ads report?
Include impressions, clicks, click-through rate (CTR), cost per click, conversion rate, cost per conversion, ROAS, and Quality Score. These seven metrics cover creative health, budget efficiency, and profitability in one view.
How do I schedule a monthly Google Ads report to be emailed automatically?
Build your report in Google Ads Report Editor, then use the scheduling option to set frequency to monthly. Add the email addresses of anyone with account access and Google will deliver the report automatically each month.
What is the difference between a keyword report and a search term report?
A keyword report shows performance data at the keyword level you bid on. A search term report shows the actual user queries that triggered your ads. Search term reports are essential for finding irrelevant traffic and building negative keyword lists.
Can I export a Google Ads report to Excel or Google Sheets?
Yes. Google Ads exports reports in CSV and spreadsheet formats natively. Download the file and open it directly in Excel or Google Sheets for further analysis or month-over-month comparison.