Quick answer: Open Meta Ads Manager, set your date range to the past month, customize your columns for the metrics that matter, then export as CSV or schedule automated monthly delivery. The whole process takes about ten minutes once you know the steps.
Why Monthly Instagram Ads Reports Matter
Monthly reports turn raw numbers into decisions. Without them, you're guessing on budget, creative, and audience performance.
Tracking performance against business goals
A monthly cadence keeps campaigns accountable. You compare actual results, reach, conversions, ROAS, against the targets you set at the start. Patterns become visible. Problems surface before they become expensive.
Identifying trends and patterns over time
Week-to-week data is noisy. Month-over-month data is signal. You spot seasonal lifts, creative fatigue, and audience decay when you zoom out to a full monthly view.
Making data-driven optimization decisions
Monthly reports answer the hard questions. Which ad set spent the most? Which creative drove the lowest CPA? The evidence makes it easier to reallocate budget with confidence.
Access Your Instagram Ad Metrics in Ads Manager
Per Meta's Business Help Center, Instagram ad performance metrics appear in Ads Manager shortly after your ads begin running. You can view them at the campaign, ad set, or individual ad level.
Navigate to Meta Ads Manager
Go to business.facebook.com and open Ads Manager. Select the ad account tied to your Instagram campaigns.
Select your campaign, ad set, or individual ad
Use the top tabs to switch between Campaigns, Ad Sets, and Ads. Monthly reports typically start at the campaign level. Then drill into ad sets for budget analysis and individual ads for creative performance.
View real-time performance data
The main table shows live metrics for every campaign. Per Meta's Ads Manager documentation, these include impressions, reach, clicks, conversions, and cost per result. This table is your starting point for monthly analysis.
Choose Your Key Metrics for Monthly Reporting
Not every metric belongs in a monthly report. Focus on what maps directly to your goals.
Reach and impressions (awareness indicators)
Reach counts unique users who saw your ad. Impressions count total views, including repeats. A high impressions-to-reach ratio signals rising frequency. High frequency often means creative fatigue is setting in.
Clicks, CTR, and engagement (engagement metrics)
Click-through rate (CTR) measures how often people act on what they see. A falling CTR month-over-month is a clear signal to refresh your creative or copy.
Conversions, CPA, and ROAS (business outcomes)
Conversions, cost per acquisition (CPA), and return on ad spend (ROAS) are your bottom-line metrics. These tell you whether Instagram ads are driving real business value.
Customize columns to display only what matters
In Ads Manager, click "Columns" and select "Customize Columns." Add the metrics that match your goals. Remove the ones that don't. Save the view for consistent monthly comparisons.
Generate Your Monthly Report
Meta Ads Reporting lets you create, customize, and save reports on any campaign, ad set, or ad. Per Meta's Ads Reporting Help Center, you can access it under Measure and Report in the main navigation.
Use pre-built report templates from Meta
Meta provides pre-built templates for common reporting needs. Choose a template that matches your goals to surface key performance data fast. Templates are a solid starting point for a first monthly report.
Create a custom report with selected metrics
Click "Create Report" to build from scratch. Add the metrics you chose in the previous step. Save the report so you can reuse the same setup every month.
Set date range to monthly periods
Use the date picker to select "Last Month" or a custom 30-day window. Consistent date ranges make month-over-month comparison accurate.
Add breakdowns (by placement, audience, or time)
Breakdowns reveal where performance actually lives. Break down by placement to compare Instagram Feed, Stories, and Reels. Break down by time to spot weekly patterns within the month.
Export and Share Your Report
Export report data in CSV format
Click "Export" in Ads Manager to download your report as a CSV file. This works at the campaign, ad set, and ad level. CSV files open in Excel, Google Sheets, or any analytics tool your team already uses.
Schedule recurring monthly reports
In Ads Reporting, the "Schedule" option automates monthly delivery. Set your cadence, add recipient emails, and Meta sends the report on your chosen schedule. No manual export required.
Share reports with stakeholders and team members
Scheduled reports land directly in stakeholder inboxes. Consistent monthly visibility for everyone who needs it, without anyone chasing the data.
Automate Your Monthly Reporting with Coinis
The Coinis Advertise page gives you live performance data across all your Meta campaigns in one dashboard.
Centralize reporting across campaigns with Advertise
Instead of rebuilding custom views in Ads Manager each month, your Coinis Advertise page pulls campaign performance automatically. See results across every campaign at a glance.
Track performance alongside creative performance
Coinis connects your performance data to the creatives that drove it. You see which ad images and copy generated the best results. That connection makes monthly optimization decisions faster and cleaner.
Export and optimize based on insights
Export data as CSV directly from the Coinis Advertise page. Spot underperforming ads. Use Coinis to generate fresh creatives based on what the data shows. Cut and refresh in one workflow.
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Frequently Asked Questions
How often should I pull an Instagram ads report?
Monthly is the standard cadence for most advertisers. It gives you enough data to spot meaningful trends without the noise of day-to-day fluctuations. High-spend accounts often layer in weekly check-ins on top of the monthly review.
Can I automate monthly Instagram ads reports in Meta Ads Manager?
Yes. Meta Ads Reporting includes a scheduling feature. Set your date range, save your custom report, then use the Schedule option to send it automatically to team members or stakeholders each month.
What metrics should I include in a monthly Instagram ads report?
Focus on reach, impressions, CTR, CPC, conversions, CPA, and ROAS. These cover awareness, engagement, and business outcomes. Customize your columns in Ads Manager to display only those metrics so the report stays clean and readable.
Can I export Instagram ad reports as CSV?
Yes. In Meta Ads Manager, click Export at the campaign, ad set, or ad level to download a CSV file. You can also export directly from the Coinis Advertise page if you manage your Meta campaigns there.