Monthly TikTok Ads Report: How to Create, Export, and Automate

TL;DR: Build a custom report in TikTok Ads Manager. Export it as CSV or XLSX. Set Scheduled Running to deliver it automatically on the first or last day of every month, to up to 5 email addresses.

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Why Monthly TikTok Ads Reports Matter

Monthly reports show what weekly snapshots miss and what daily numbers bury in noise.

Track cumulative performance across campaigns

A monthly view gives you total spend, impressions, and conversions across every campaign. You see what your budget actually produced, not just one Tuesday.

Identify trends and patterns in your audience

Patterns take 30 days to surface. CTR might spike mid-month. Certain ad groups may consistently outperform others. Monthly data reveals those cycles clearly.

Share results with team and stakeholders

Clients and managers want clean numbers, not raw dashboards. A monthly export gives them exactly that. No login required.

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How to Create a Custom Report in TikTok Ads Manager

Per TikTok's Business Help Center, TikTok Ads Manager has three reporting views. Dashboard, Campaign page, and Reporting page. Custom reports live in the Reporting page.

Access Custom Reports in the Analytics menu

Log in to TikTok Ads Manager. Click Reporting in the top navigation bar. Select Custom Reports.

Choose a blank report or template

Click Create. Start from a blank report or pick a pre-built template. A blank report gives you full control over every column.

Select dimensions (campaigns, ad groups, ads, placements)

Dimensions define how rows are grouped. Choose Campaign, Ad Group, or Ad depending on how granular you need to go. Add Placement to see where your budget performed best.

Select metrics (CPM, CPC, CTR, CVR, ROAS)

Add the metrics that match your goals. TikTok Ads Manager documentation confirms available metrics include CPM, CPC, CTR, CVR, ROAS, cost per conversion, impressions, and clicks.

Set your date range to the full month

Click the date picker. Select a custom range covering the full calendar month. You can also use a rolling 30-day window if your month does not follow the calendar.

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Export Your Report Immediately

Once your report is built, downloading it takes seconds.

Run & Export your report in XLSX or CSV format

Click Run to generate the data. Then click Export. Choose XLSX for Excel or CSV for data tools and dashboards.

Download and save for analysis

Save the file to a shared drive or your reporting folder. Rename it with the month and year. Future-you will thank present-you.

Customize columns and sorting as needed

Before exporting, reorder columns and sort by spend or ROAS. That saves cleanup time once the file is open.

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Automate with Scheduled Monthly Reports

Running a report manually every month gets tedious. TikTok's Scheduled Running feature handles it for you.

Enable Scheduled Running in your custom report

Inside your saved custom report, find the Scheduled Running toggle and turn it on.

Set frequency (first day or last day of month)

Choose First day of every month to get last month's complete data. Choose Last day of every month for a preview before the month fully closes. Both options are available per TikTok Ads Manager documentation.

Add up to 5 email recipients

Enter up to 5 email addresses. TikTok sends the export directly. No one on your team needs a TikTok Ads Manager login to receive the numbers.

Choose export format (XLSX or CSV)

Pick the format your team actually uses. CSV is best for Google Sheets or BI tools. XLSX works better for teams that live in Excel.

Save and let TikTok email your report automatically

Save the scheduled report. TikTok generates it and emails it on the date you set, every month, without any manual work from you.

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Key Metrics to Track Monthly

Not all metrics deserve equal attention. Focus on what ties directly to your goals.

Spend and cost metrics (CPM, CPC, CPA)

These tell you what you paid and for what. A rising CPM month over month can signal audience saturation creeping in.

Engagement metrics (CTR, CVR)

CTR shows whether your creative earns the click. CVR shows whether your landing page earns the conversion. A high CTR paired with a low CVR points to a landing page problem, not a creative one.

Return metrics (ROAS for ecommerce)

ROAS is the headline number for ecommerce advertisers. Track it monthly to spot seasonal patterns and shifts in budget efficiency.

Audience breakdowns by demographics

Add age, gender, or placement breakdowns to your report. That tells you who is actually engaging and shapes your next creative brief.

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Next Steps. Optimize Based on Your Data

Data without action is just a file sitting in a folder.

Review monthly trends in performance

Compare this month to last month. Look for consistent patterns, not one-off spikes. Consistency is a signal worth acting on.

Identify top-performing creative and messaging

Which ads drove the lowest CPA or the highest CTR. Those become your benchmarks. Every new creative should aim to beat them.

Plan creative refreshes for underperforming campaigns

Underperforming campaigns usually need a creative change, not just a budget cut. New hooks, new formats, new angles. Your monthly report tells you exactly where to start.

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