How to Share Google Ads Dashboard with Client

TL;DR: Three ways to share a Google Ads dashboard with a client: email it directly, download as PDF or CSV, or grant account access. Match the method to the client's needs. For multi-platform agencies, a unified reporting tool saves significant time.

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Why Share Your Google Ads Dashboard with Clients

Clients want to see their results. Sharing your dashboard makes that easy.

Transparency and trust in reporting

Clients who see live data trust the work more. No waiting on weekly email summaries. The numbers speak for themselves.

Real-time performance visibility

Per Google's Ads Help Center, dashboards let you collaborate with anyone who has account access. Clients can track impressions, clicks, and conversions as they happen.

Collaborative campaign management

Shared dashboards open the door to faster feedback. Clients flag questions early. You adjust campaigns before budget is wasted.

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Method 1: Email Your Dashboard Directly

This is the fastest option for most clients. No account setup required on their end.

Step-by-step: Send dashboard via email

1. Open your Google Ads account and go to Reports > Dashboards.
2. Select the dashboard you want to share.
3. Click the Share icon in the top right.
4. Enter the recipient's email address.
5. Add an optional note.
6. Choose your sharing frequency and click Share.

That's it. The client gets an emailed snapshot of your dashboard.

One-time vs. scheduled sharing

You can send it once or set a recurring schedule. Recurring works well for monthly retainer clients. One-time is better for ad-hoc updates and quick check-ins.

What recipients see and access level limits

Per Google's Ads Help Center, email-only users cannot view dashboards directly inside the account. They only receive emailed versions. If a client needs live account access, use Method 3 below.

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Method 2: Download and Share as PDF or CSV

Export the dashboard and send it any way you like.

Exporting dashboard formats

Click the Download icon on any dashboard. Per Google's Ads Help Center, available export formats include PDF, Excel CSV, TSV, XLSX, XML, and Google Sheets.

When to use each format

Use PDF for polished client presentations. Use CSV or XLSX when clients want to manipulate data in their own spreadsheets. Use Google Sheets if the client wants a version they can revisit and filter themselves.

Sharing with non-Google Ads users

This method works for anyone. The client does not need a Google Account. A PDF attached to an email covers almost every situation where account access is not appropriate.

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Method 3: Grant Client Account Access

This gives clients a live view inside your actual account.

Inviting users to your account

1. Go to Tools & Settings > Access and security.
2. Click the + button to add a new user.
3. Enter the client's Google Account email.
4. Choose an access level.
5. Click Send invitation.

The client receives an email and must accept the invite to gain access.

Understanding access levels (Admin, Standard, Email-only)

Per Google's documentation on access levels, the three main tiers are:

• Admin — Full control. Can manage users, billing, and all settings. Reserve this for trusted partners only.
• Standard — Can edit campaigns and view reports. Good for clients who want to make changes.
• Email-only — Receives scheduled report emails. Cannot log in and view the account directly.

Best practices for client access

Match the access level to the relationship. Most clients do fine with Standard read access. Never hand out Admin to a client unless it is strictly necessary.

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Use a Manager Account (MCC) for Multiple Clients

Agencies running campaigns for several clients benefit from a Manager Account, also called an MCC.

Centralized access to all client accounts

An MCC lets you sign in once and switch between client accounts without logging out. Per Google's Ads Help Center, Manager Accounts give you a single dashboard view across all linked accounts.

Managing reporting across multiple accounts

You can run cross-account reports directly from the MCC. Pull performance data for all clients at once. Export to CSV and send each client their slice. This beats logging into every account separately.

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Streamline Reporting with Unified Cross-Platform Tools

Google Ads dashboards are useful. But most clients run ads on more than one platform.

Moving beyond Google Ads-only reporting

Your client likely runs Meta ads alongside Google. Sharing two separate dashboards creates confusion. A single consolidated view is cleaner and easier to act on.

Cross-channel dashboard consolidation

The Coinis Advertise page pulls Meta campaign performance into one place. CSV export is one click. Brand Profile keeps messaging consistent across every channel you run. Google Ads direct publishing is on the Coinis roadmap. For now, Coinis is the creative and reporting hub for your Meta campaigns, and its CSV exports pair cleanly with Google Ads data into one client report.

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