Quick answer: TikTok Ads Manager supports three sharing methods. Direct Business Center access. Scheduled automated reports. Manual XLSX or CSV exports. Pick the one that fits your client relationship.
Why Share Your TikTok Ads Dashboard with Clients
Clients invest real budget. They deserve real visibility.
Build transparency and trust
Showing clients actual numbers builds confidence fast. It also cuts down the "how are things going?" check-in calls that eat into your week.
Enable data-driven decision-making
When clients see what's working, they approve budget increases faster. They also give sharper creative feedback instead of gut-feel opinions.
Reduce reporting friction
Manual screenshots take time. A scheduled export or shared access removes that friction every single week.
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Method 1: Grant Direct Dashboard Access via Business Center
This gives clients live visibility into TikTok Ads Manager without sharing your login.
When to use this approach
Use direct access for retainer clients who want to check in on their own. It works best when clients are actively involved in campaign decisions rather than passive observers.
How to add a Business Center member
- Go to your TikTok Business Center.
- Click Members in the left navigation.
- Select Invite Member and enter the client's email address.
- Assign them to the relevant ad accounts.
- Set their role before sending the invite.
Understanding role permissions (Admin vs. Standard)
Per TikTok's Business Center documentation, Admins have full access to all system functions. Standard members can only work on accounts and assets they're specifically assigned to. Finance Analyst and Finance Manager roles are available for clients who need financial visibility without broader account control.
For most clients, Standard access is the right call.
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Method 2: Set Up Scheduled Automated Reports
Scheduled reports send performance data directly to a client's inbox on a fixed cadence. No manual work required after setup.
Create a custom report template
Go to Reports in TikTok Ads Manager. Select Custom Reports and build a template around the metrics your client tracks. Users with analyst, operator, or admin roles can pull data across multiple ad accounts in a single report.
Enable Scheduled Running
Inside your report template, turn on Scheduled Running. This tells TikTok Ads Manager to send the report automatically on your chosen schedule.
Configure email delivery to up to 5 recipients
Per TikTok Ads Manager guidance, each scheduled report can deliver to up to 5 email addresses. Add your client's email here. One important caveat: recipients must have a TikTok Ads Manager account to download the file from the email link.
Set frequency (daily, weekly, monthly)
TikTok supports four delivery frequencies: daily, weekly, first day of the month, and last day of the month. Weekly delivery works well for most agency-client setups.
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Method 3: Export and Share Reports Manually
Manual export is the fastest option when you need a one-time snapshot.
Export from the Dashboard or Campaigns page
From the Dashboard, use the export button at the top right. From the Campaigns page, click the three dots next to any campaign and select export. Both pages respect the date range you've set.
Choose your file format (XLSX or CSV)
TikTok Ads Manager exports in XLSX or CSV format. XLSX is the easier share for clients working in Excel. CSV is the better pick if you're pulling data into a reporting tool or cross-platform analytics workflow.
Share via email or your preferred channel
Download the file, then send it via email, Slack, or your project management tool. Name the file with a clear date range and campaign name so clients can find it later.
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Best Practices for Sharing TikTok Ads Data
A focused report beats a complete one every time.
Customize reports to focus on client KPIs
Strip out internal metrics clients don't act on. Focus on reach, impressions, click-through rate, cost per result, and ROAS. Fewer metrics means faster decisions.
Use consistent naming and scheduling
Agree on a file naming format with your team and stick to it. Set delivery on the same day each week so clients know when to expect it.
Combine Coinis for faster creative insights
TikTok reporting tells you what performed. Coinis helps you act on it. Export your CSV data to identify top-performing creative angles, then rebuild or refresh those concepts using Coinis's AI creative workflows. When you're coordinating multi-platform campaigns, Coinis publishes directly to Facebook and Instagram with AI-generated creatives, on-brand copy, and built-in performance reporting. Direct TikTok publishing is on the roadmap.
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Frequently Asked Questions
Can I share TikTok Ads data with a client without giving them my login?
Yes. TikTok offers three options that don't require sharing your credentials: add the client as a Business Center member with a Standard role, set up a scheduled report that emails them automatically, or export data manually as XLSX or CSV and share the file.
How many people can receive a scheduled TikTok Ads report by email?
Each custom scheduled report can deliver to up to 5 email addresses. Note that recipients need a TikTok Ads Manager account to download the report file from the email link.
What file formats can I export from TikTok Ads Manager?
TikTok Ads Manager exports in XLSX and CSV formats from both the Dashboard and Campaigns pages. XLSX is ideal for sharing with clients in Excel. CSV works better for importing into reporting tools or other platforms.