Quick answer: Go to Meta Ads Manager, open Ads Reporting, build a report with your key metrics, save it, and toggle Schedule Email to weekly. Recipients get it automatically every week. Export to CSV or Excel anytime for deeper analysis.
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What is Meta Ads Reporting and Why Weekly Reports Matter
Meta Ads Reporting is Meta's native tool for tracking ad performance across every level of your account. Per the Facebook Business Help Center, it lets you create, customize, share, export, and schedule reports at the campaign, ad set, or ad level.
Why track performance weekly
Weekly reports hit the right cadence for most advertisers. Daily data is too noisy to act on. Monthly data arrives too late to prevent budget waste. Weekly snapshots show trends early enough to fix underperforming ads before they cost you more.
What Meta Ads Reporting does
The tool handles everything in one place. Build custom reports. Apply breakdowns by audience, device, or day. Schedule automated email delivery. Export to CSV or Excel. Pre-built templates are also available to speed up setup for common reporting scenarios.
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How to Create a Weekly Report in Meta Ads Manager
Building a report takes under five minutes. Here is the exact workflow.
Access Ads Reporting and select or create a report
- Open Meta Ads Manager.
- Click Ads Reporting in the left navigation.
- Select an existing report or click Create report in the top right.
- Choose a template to start faster, or build from scratch.
Per Meta's documentation on report templates, you can edit, add, or delete metrics and breakdowns after selecting a template. Start with one that is close to what you need, then customize.
Choose metrics and breakdowns (what to track)
Add columns for the metrics that matter to your business. Then apply breakdowns to slice the data. Available breakdowns include time (daily, weekly, monthly), demographics (age, location), platform, device, and conversion type.
Custom metrics are also available inside Ads Reporting. You can build your own calculations without exporting data first.
Save your custom report
Click Save once your metrics and breakdowns are set. Saved reports can be duplicated, deleted, and reused anytime. You will never have to rebuild the same report from scratch.
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Essential Metrics to Include in a Weekly Facebook Ads Report
Track the right numbers. More columns do not mean better insight.
Engagement and reach metrics
- Impressions - total times your ads appeared
- Reach - unique people who saw them
- Link clicks - clicks that drove traffic
- CTR (click-through rate) - clicks divided by impressions
Cost and efficiency metrics
- CPC (cost per click) - average spend per click
- CPM (cost per thousand impressions) - reach efficiency
- CPL (cost per lead) - what you pay per signup or form fill
Conversion and ROI metrics
- Conversion rate - share of clicks that convert
- ROAS (return on ad spend) - revenue relative to spend
- Results - the primary action your campaign optimizes for
These cover the full funnel. Start here. Add custom metrics as your reporting needs grow.
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How to Schedule Weekly Email Reports
Scheduling delivers reports automatically. No manual exports or reminders needed.
Enable scheduling and set frequency
Inside your saved report, toggle Schedule Email to on. Choose Weekly as the delivery frequency. Then select the specific day you want the report sent.
Add email recipients
Add every stakeholder who needs the data. Per Meta's policy, recipients must have existing access to the ad account. External stakeholders without account access cannot receive scheduled emails directly. Export the report manually for those cases.
Choose the day and time
Pick a day that fits your review cycle. Monday delivery works well if you kick off the week with a performance check. Friday delivery suits teams that prefer to close the week with a full data picture.
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Export Your Report as CSV or Excel
Export from Ads Reporting or Ads Manager
You can export from either location. In Ads Reporting, use the export button inside your saved report. In Ads Manager, select the campaigns, ad sets, or ads you want, then choose Export table data.
Choose your file format
Meta supports CSV and Excel (XLSX). CSV works with almost every analytics tool. Excel opens ready for pivot tables and manual analysis.
Use exported data with external tools
Combine exported Facebook data with data from other channels. Use Google Sheets, Excel, or a BI tool like Looker Studio to build cross-channel views your stakeholders can actually read.
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Automate Weekly Reporting and Act Faster
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Frequently Asked Questions
How often should I check my Facebook ads performance?
Weekly is the ideal cadence for most advertisers. Daily data is too noisy to act on. Monthly arrives too late to prevent budget waste. Weekly gives you enough data to spot trends and make changes while you can still affect results.
Can I share a Facebook ads report with someone who doesn't have Ads Manager access?
Not directly through scheduled emails. Per Meta's policy, scheduled report recipients must have existing access to the ad account. To share with external stakeholders, export the report as CSV or Excel and send the file manually.
What is the difference between Ads Manager and Ads Reporting?
Ads Manager is where you build and manage campaigns. Ads Reporting is Meta's dedicated reporting tool inside Ads Manager. It offers more customization options including saved reports, scheduled email delivery, custom metrics, and detailed breakdowns by audience, time, and device.
What file formats can I export Facebook ads reports in?
Meta Ads Reporting supports CSV and Excel (XLSX) export formats. CSV works with most analytics and BI tools. Excel is ready for manual analysis and pivot tables immediately after download.