> Quick answer: Google Ads lets you schedule weekly reports from statistics tables or Report Editor. Pick weekly frequency, choose CSV or PDF, add recipients, and Google emails the report automatically. For cross-platform performance tracking, Coinis Advertise reporting covers Meta today and has Google on the roadmap.
What is a weekly Google Ads report?
Definition and purpose
A weekly Google Ads report summarizes campaign performance over the past seven days. It lands in your inbox automatically on a schedule you set. You track trends, catch wasted spend, and measure conversions without logging in every day.
When to set up weekly reporting
Most active campaigns benefit from a weekly cadence. Daily reports create noise and make real patterns hard to spot. Monthly reports let problems run too long before you catch them. Weekly hits the right balance: frequent enough to act quickly, infrequent enough to see actual trends.
Key metrics included in Google Ads reports
Start with metrics that match your campaign objective. Most advertisers include clicks, impressions, CTR, average CPC, conversions, and cost per conversion. Customize your columns in any statistics table before scheduling to include exactly what matters to your team.
How to set up a weekly report from a statistics table
Per Google's Ads Help Center, you can schedule any statistics table view directly. Here is the full process.
Step 1: Navigate to the statistics table
Open Google Ads. Go to the campaign, ad group, or keyword view that holds the data you want delivered each week.
Step 2: Click the download icon
Find the download icon in the upper right corner of the statistics table. Click it to open export options.
Step 3: Choose 'Schedule' option
A dropdown menu appears. Select Schedule to open the scheduling configuration panel.
Step 4: Select weekly frequency and format
Set frequency to Weekly. Choose a format: CSV, PDF, or XML. CSV works best for spreadsheet analysis. PDF works if you need a clean document to share with stakeholders.
Step 5: Add recipients and confirm
Enter one or more email addresses for delivery. Google sends the report to every address on the weekly schedule. Click Save to activate it.
How to create a custom weekly report
Access Report Editor
In Google Ads, click Reports in the top navigation bar. Select Report Editor to open the custom report builder.
Set up custom metrics and dimensions
Drag and drop the columns you need into the report canvas. Combine campaign-level data with ad-group or keyword breakdowns. Build the structure once and it runs on schedule every week.
Configure weekly schedule
Per Google Ads documentation, the schedule icon inside Report Editor lets you set delivery frequency. Select Weekly and choose which day you want the report delivered.
Choose export format
Pick CSV, XML, or PDF. CSV integrates directly with Google Sheets, Excel, or any BI tool without extra formatting steps.
Best practices for weekly reporting
Choosing the right metrics for your goals
Conversion-focused campaigns should lead with cost per conversion and conversion rate. Brand awareness campaigns should lead with impressions and CTR. Match your report columns to the objective so your team reads the right numbers first.
Timing your reports (day and time)
Schedule delivery for Monday morning. Your team gets a clean recap of the previous week and can adjust bids or budgets before more spend runs without direction.
Organizing reports across accounts
Name every report using a consistent format: [Account]-[CampaignType]-Weekly. Consistent naming saves hours when you manage multiple accounts or share reports with clients.
Using CSV for analysis and integration
CSV exports drop directly into any spreadsheet or BI dashboard. Set up automated ingestion once and build running trend charts that update every week. No manual copying. No reformatting.
How Coinis Advertise reporting complements Google Ads native reports
Google Ads native reports are strong for Google-specific performance. Multi-channel advertisers need more than one view.
Unified dashboard across platforms
Coinis Advertise reporting covers Meta campaign performance today. Google Ads reporting is on the roadmap. Once available, you track both channels in one place instead of managing two separate exports.
One-click performance snapshots
The Advertise page shows campaign-level results without running an export. Scan the summary for a quick status check. Drill into campaigns when you need detail.
Export and analysis workflow
Export a CSV from Coinis alongside your Google Ads CSV. Combine both in one spreadsheet. One file. One view of total spend, clicks, and conversions across every channel you run.
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Frequently Asked Questions
Can I schedule a weekly Google Ads report to multiple email addresses?
Yes. When setting up the schedule from a statistics table or Report Editor, you can add multiple recipients. Google emails the report to every address on your chosen weekly schedule.
What format should I choose for my weekly Google Ads report?
Choose CSV if you plan to analyze data in a spreadsheet or BI tool. Choose PDF if you need a ready-to-share document for stakeholders. XML is available for programmatic data ingestion.
What is the difference between scheduling from a statistics table vs. Report Editor?
Statistics table scheduling is faster and good for standard views like campaigns or keywords. Report Editor gives you more flexibility, letting you mix metrics and dimensions into a fully custom layout before scheduling.
Does Coinis support Google Ads reporting today?
Coinis Advertise reporting covers Meta (Facebook and Instagram) campaigns today. Google Ads support is on the roadmap. In the meantime, you can combine a Google Ads CSV export with Coinis CSV data for a cross-channel view.