How-To Guide · Analytics & Tracking

Weekly TikTok Ads Report: How to Build, Schedule, and Automate It

Learn how to create a custom report in TikTok Ads Manager, schedule weekly email exports to up to 5 recipients, and scale your reporting across platforms with Coinis.

TL;DR TikTok Ads Manager lets you build custom reports and schedule weekly email exports in a few clicks. Pick your dimensions and metrics, toggle on Scheduled running, add up to 5 recipients, and choose CSV or XLSX. Reports land in your inbox around 5-6 AM in your account timezone.

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Originally published .

> Quick answer: TikTok Ads Manager lets you build custom reports and schedule weekly email exports in a few clicks. Pick your dimensions and metrics, toggle on Scheduled running, add up to 5 recipients, and choose CSV or XLSX. Reports land in your inbox around 5-6 AM in your account timezone.

What is a weekly TikTok ads report?

A weekly TikTok ads report pulls your campaign data on a fixed schedule so you never miss a performance shift.

Why track weekly performance

Weekly check-ins beat daily noise. You spot trends clearly. Budget waste shows up before it compounds. Seven days gives enough data to see what is working and what is not.

What data you'll see in your report

Per TikTok's Business Help Center, custom reports let you choose dimensions like campaigns, ad groups, ads, and placements. Pair them with metrics like CPM, CPC, CTR, and CVR. You build the exact view that matters to your business.

How to create a custom report in TikTok Ads Manager

Custom reports are the foundation of any scheduled export. Build one first, then automate it.

Step 1: Access the Custom Reports section

Log in to TikTok Ads Manager. Click Reporting in the top navigation. Select Custom Reports.

Step 2: Choose dimensions and metrics

Click Create. Pick your dimensions first: campaign, ad group, ad, or placement level. Then add your metrics: CPM, CPC, CTR, CVR, impressions, clicks, and conversions. Add only what you actually review each week.

Step 3: Select your time range

Choose from preset ranges: yesterday, last 7 days, last 30 days, or a custom date window. For a rolling weekly report, last 7 days works well.

Step 4: Save your report

Name the report clearly. "Weekly Campaign Performance" is a solid choice. Click Save. Your report is now ready to schedule.

How to set up weekly scheduled exports

Once your custom report exists, scheduling takes under two minutes.

Step 1: Open your custom report

Go back to Reporting and find the report you saved. Click into it.

Step 2: Enable Scheduled running

Find the Scheduled running toggle. Flip it on. This unlocks the frequency and delivery settings.

Step 3: Set frequency to weekly

Choose Weekly from the frequency dropdown. Pick your preferred delivery day.

Step 4: Add email recipients

Enter up to 5 email addresses. Everyone on the list gets the report automatically. Only users with TikTok Ads Manager access can download files from the delivery email.

Step 5: Choose file format and save

Select CSV or XLSX. CSV works well if you import data into a spreadsheet or BI tool. XLSX is friendlier for manual review. Click Save to activate the schedule.

What to expect from scheduled reports

Knowing the delivery rules prevents confusion later.

Processing time and delivery window

Per TikTok Ads Manager documentation, reports take 5-6 hours to process. They arrive around 5-6 AM in your ad account's timezone. Plan your Monday morning reviews with that delivery window in mind.

Email recipient limits

You can add up to 5 recipients per scheduled report. Need broader distribution? Create a shared team inbox alias and use that as one of your five slots.

File formats (CSV and XLSX)

Both formats contain the same data. CSV imports cleanly into Looker Studio, Google Sheets, or any BI tool. XLSX opens directly in Excel with formatting intact.

Tips for managing weekly reports

Small habits keep your reporting clean and reliable.

Use pre-defined templates to save time

TikTok Ads Manager includes pre-defined templates for common use cases. Ad Group Performance and Ad Performance are two popular ones. Start with a template instead of building from scratch, then edit the dimensions and metrics to fit your goals.

Monitor multiple accounts with one report

If you hold analyst, operator, or admin roles across multiple ad accounts, TikTok lets you pull all of that data into a single report. One export covers your whole portfolio.

Troubleshooting failed downloads

Scheduled reports auto-cancel after 3 consecutive months with no downloads from any recipient. Set a calendar reminder to open at least one report each month. That keeps the schedule active.

Scaling your reporting with Coinis

TikTok Ads Manager handles TikTok data well. But most advertisers also run Meta campaigns. Jumping between dashboards wastes time and makes cross-channel comparison hard.

Coinis is building a unified reporting hub that brings Meta, TikTok, and other channels together in one place. The Advertise page already delivers live Meta campaign reporting with clean, actionable data. TikTok and Google reporting are on the roadmap.

Running ads across platforms means you need one clear view. Coinis is working toward that, so you spend less time in dashboards and more time optimizing.

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Frequently Asked Questions

How do I schedule a weekly report in TikTok Ads Manager?

Create a custom report under the Reporting tab, then toggle on Scheduled running. Set the frequency to Weekly, add up to 5 email recipients, choose CSV or XLSX, and save. Reports process in 5-6 hours and deliver around 5-6 AM in your account timezone.

How many people can receive a scheduled TikTok ads report?

TikTok Ads Manager allows up to 5 email recipients per scheduled report. If you need broader distribution, use a shared team inbox alias as one of the five slots.

Will my scheduled TikTok report stop sending automatically?

Yes. TikTok auto-cancels scheduled reports after 3 consecutive months with no downloads from any recipient. Set a monthly reminder to open at least one delivery to keep the schedule active.

What file formats can I export from TikTok Ads Manager?

You can export scheduled reports as CSV or XLSX. CSV works best for importing into BI tools or spreadsheets. XLSX opens directly in Excel with formatting intact. Both formats contain the same performance data.

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