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Tackling Affiliate Marketing is beyond any doubt an endeavor that has its pros and cons. The advantages come with all the earnings one can collect, but to reach those milestones first one must avoid all the stumbling blocks ahead. One of them is performance tracking.
Beside placing your ad on some website’s real estate and waiting for things to happen, there are steps and things that eventuate after the initial launch. Stats of all kind will start showing up, ranging from money spent and earned to conversion rates on landers, offer pages, and much more.
And excuse my french, but your campaign is worth sh** if you cannot parse the intelligence stored within. That is why it’s vital to use tracking platforms and measure incoming results qualitatively and quantitatively.
This article will demystify three of the most trending platforms right now; emphasizing everything noteworthy about their functionalities.
So without any further ado, here’s our list of 3 best tracking tools to manage your affiliate campaigns (a list based on the many partners that we’re working with and in no particular order…maybe 😎 ).
Voluum is pretty much the industry standard for tracking. Developed by codewise, their goal was to enable advertisers to track EVERYTHING in real time, making management of campaigns and their optimization a streamlined process from start to finish. It can track web and mobile, along with many other options at disposal – all provided in one easy-to-use dashboard that features precise live reporting and the comfort to easily split-test landing pages and offers. Voluum is a hosted solution that leaves out all the hassle you’d have with hosting and software installation which is why… (sob) …it comes with a hefty price. What was once $99 had been recently updated to a staggering amount of $245 per month. But we’ll tell you as well that current users were surveyed about this update in pricing, and that there were close to none complaints. People are happy that everything operates as it should – smoothly and profitably, which is in the end all affiliates cry for.
Thrive might be the best tracking solution out there for advertisers who send enormous amounts of traffic to their offers. It makes it possible for users to opt in for hosted or self-hosted tracking software, to which many apply for the latter due to their additional cloud solution where all your tracking data is safe and sound, stored on one place. Though supporting both web and mobile campaign tracking, Thrive is lauded as being the fastest for redirects on mobile devices. Other than that, it pretty much features the same drill-down reporting functions as the rest; with day parting, tree-like reports, and much more at hand. Oh, and not to forget how user-friendly it is once you start integrating your business into Thrive. It’s a subscription-based service that features plans that count in the mid-range. Fair enough for such a strong platform.
AdsBridge is a groundbreaking tracking solution that’s been developed for profit, and profit ONLY. With all the mandatory options that tracking tools must have, AdsBridge features an additional component that allows its user base to automate campaign optimization. Its user-friendly dashboard makes campaign creation fun to do and builds up stronger performance on the get-go. The platform covers a great array of features such as a smart-link toolkit, bot filters, and above all – a dedicated account manager (something you’ll need if you’re a newbie in AM). All in all, AdsBrige can almost certainly be christened The Best Affiliate Campaign Tracker with pricing that ranges from good to better!
Each platform suits a specific need. Some equip advertisers with more creative freedom through imaginative funnel building, others are capable to park up extra amounts of traffic and scale affiliates’ campaigns further. Whatever the requirement may be, in the end, there is no such thing as “the best tracking tool” but there’s absolutely one that suits you best. So research further. And we hope that our little article helped you in some way to brainstorm for things you think your campaigns will need most. If you feel short of suggestions, feel free to contact us and we’ll make sure to introduce you to the latest trends in our industry, with more of our know-how.