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Two of the most important things for website monetization are sales and advertizing. We are sure you know that by now, but let’s focus on real stuff here and let’s get your traffic stream to actually do some work for you.
We will be discussing a few different revenue generators you should be focusing on, and we’ll help you start with some of our best solutions.
Setting those two things up can be done in many different ways, which we will cover in this blog post.
You shouldn’t go into the whole website starting thing to just make money, you should start with the mindset and the goal of creating valuable content for the site’s visitors. This is what everyone has been talking about for years now, and it is frankly true. Bringing value to the user is definitely one of the most important things here.
Here are a few questions you need to think about before trying to monetize your website:
Does your site have a focus?
It needs to be themed around and cover a specific topic – websites with very random and not specified content don’t do very well. Know your niche and know your vertical before you start. You have to know what type of traffic you have.
Does your site have content?
This doesn’t mean just a whole bunch of text and pages are thrown in to make a website. You need to think of some unique and interesting content for the visitors. Of course, this also plays a big role in traffic monetization and the niche you’ve decided to go for. Let the content be relevant to your niche. That way, you will know what sort of advertisements you are going to show.
Does your site have followers?
It is silly to even think about website monetization before you get some actual site following. By following we mean real people that like your content and often visit your website because of it. Remember, users are the reason your website can be monetized. Cherish your users and make sure they get what they want.
Once you have answered these questions and concluded that you are on the right path to success, here it goes:
Before you start monetizing, make sure you’ve created a strategy. You’ve heard this so many times and, sometimes it loses meaning when it is being oversaid but, this is really important. Get all the essential tools that will guide you, and analyze, analyze and analyze.
Do keyword research, try Sem-Rush, get a spy tool to see the trending offers and see which campaigns work for certain niches. If you need more advice on this, write us and we’ll help you out.
There are two types of direct advertising for website monetization – direct ad sales and advertising networks.
A positive side of direct sales is that you can set your rates instead of waiting to get a share from ad networks. On the other side, a con of direct ad sales is that they will limit your pool of advertisers to an exact geographic location.
Advertising networks – Google’s Adsense is one of the most well-known advertising networks, although it is not the only one. Their function is the same though – they find advertisers for you, as well as revenue-generating ads for your site.
One more way of monetizing website traffic is to serve as an affiliate for products/services. This concept is based on your generating an affiliate link that is embedded into the copy or image somewhere on your site. Then, when a user clicks on it and makes a conversion, you will get a percentage of the sale.
The negative side is that you can risk your reputation on some lousy product. This can be avoided by endorsing people, services or products that you believe in.
It is very easy to get carried away with sponsored posts – while getting pain for putting up content on your site, you can overdo it and lose some of your followers.
Keep in mind that even though they are paying you, you also have to maintain editorial control – you have to take care of your brands’ reputation.
If you find the right approach and the right product to endorse, you can make a lot more money per sale while not putting your brand reputation at risk.
This is a model that many newspapers and magazines have tried in the past. Even though this is a good way to make money, you never want to put up all of your content behind a paywall.
Keep some original and unique content for your audience – if they like your original content, there is a big chance that they will be curious about what you are offering behind the paywall.
When you start creating high quality and interesting content, it is just a matter of time when you will build a successful website.
Once you build a valuable website, you may decide to do something different and just sell your website for a price you deem appropriate.
This is something we would lastly recommend since there is always a way to monetize. Try our Publisher Platform before making a decision such as this.
As you are already here, there is no reason you shouldn’t try one of our monetization solutions. Read through these things we got to offer and register on our publisher platform.
We are sure you’ve heard push so many times by now but let’s get into some brief details about these magical notifications which bring revenue.
Push notifications are, as you may know, clickable messages – roughly, and they can reach your users even if the user is not active on your website or app.
Here is an example how the push industry is giving results to many publishers worldwide:
So, now you’ve briefly seen how do users react to push notifications. You may as well try them. If you register on our Coinis publisher platform, you may choose how to monetize your website traffic. We may work on CPS or Rev-Share.
CPS means we will pay you for every user who subscribes to your website (when they click Allow), and Rev-Share means we will share the revenue and profit long term. Both solutions are good, but CPS guarantees quicker revenue.
Rev Share – this is something many of our Publishers go for and this is where they make more than 80% of the revenue from users lifetime and of course, this revenue beats CPS by far.
Have you heard about In-Page Push? This is another easy way to monetize your traffic. It is a hot topic right now and if you have a lot of website traffic, this is a good deal for you. This way, while on your website, users will get notifications which means, more revenue.
This looks like normal push notifications, but it is placed on the website instead of the browser, as we got used to with regular push notifications. The benefits of In-page push is that it works on absolutely every device, every browser, the user doesn’t have to subscribe, and there is no option to unsubscribe.
Contextual advertising works by matching the content of a webpage with the content of an ad. Instead of using data about the user, the automated system displays relevant ads based on the content of the page and increases your website monetization potential.
The automated system displays relevant ads based on the content of the page and increases your website monetization potential.
Our Publishers love this because we have so many Advertisers on board and the payouts are very high!
Before you start building and monetizing your website, it is important to set realistic expectations out of the whole thing. You must be mentally prepared for small and big failures on the road to your goal.
If you are still not sure how to do this, make sure you contact us, because traffic monetization/website monetization is our expertise. You may do that here or register directly on our Publisher Platform.