The Ad Playbook.
Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.
7 min
April 1, 2026
Meta vs TikTok Ads for E-Commerce in 2026: Where to Spend?
In the Meta vs TikTok ads e-commerce debate, the answer isn’t simple. You already know Meta is getting more expensive. CPMs up nearly 20% year-over-year, competition stiffer, and...
Isidora Matovic · 7 min read
9 min
March 25, 2026
Meta AI Content Enforcement: What You to Know in 2026
Meta just announced a significant overhaul to how it polices content across Facebook and Instagram, and if you’re running paid campaigns, this isn’t a press release you skim and...
Tamara Jelic · 9 min read
8 min
March 23, 2026
The Biggest Meta Ads Mistakes Killing Your ROAS
Most Meta advertisers aren’t losing to competitors, they’re losing to their own account structure. Rising CPAs,...
Tamara Jelic · 8 min read
9 min
March 20, 2026
Meta Paid $2 Billion for Manus AI. Here’s What It Does in Ads Manager.
Pull up your Meta Ads Manager and check the Tools menu. Manus AI Ads Manager integration is sitting there right now,...
Isidora Matovic · 9 min read
12 min
March 16, 2026
When to Kill a Meta Ad and When to Give It More Time
You’ve been here before. It’s day three of a new ad. CPA is running high, conversions are spotty, and you’re not sure...
Isidora Matovic · 12 min read
17 min
February 26, 2026
Meta Location Fees: How They Affect Your Ad Spend by Country
If you’re a performance advertiser, media buyer, or an e-commerce brand scaling internationally, brace yourself: Meta...
Tamara Jelic · 17 min read
7 min
February 18, 2026
Meta Ads 2026: Creative Wins. Targeting Doesn’t.
Seen your Meta (Facebook/Instagram) ad performance nosedive lately? You’re not alone. Many media buyers are currently...
Isidora Matovic · 7 min read
25 min
February 11, 2026
Why Meta Ads Are More Expensive in 2026
Meta’s advertising costs are increasing as we enter 2026, and direct-to-consumer (DTC) brands, performance marketers,...
Tamara Jelic · 25 min read
3 min
January 31, 2026
Meta Changed the Ads Library: And It’s a Big Deal
Meta recently, silently, rolled out one of the most practical updates to the Ads Library in years: you can now filter...
Tamara Jelic · 3 min read
8 min
January 27, 2026
New Meta Ad Accounts: The Survival Guide
Let’s be real, Meta ads are a massive Catch-22. To get the results you actually want, you need data. But to get that...
Isidora Matovic · 8 min read
10 min
December 22, 2025
The Hidden Impact of Brazil’s New Ad Tax on Meta Ad Margins
Brazil’s latest tax reform is sending shockwaves through the digital advertising world, and many advertisers didn’t see...
Tamara Jelic · 10 min read
15 min
October 20, 2025
Meta Advantage+ and AI: The Hottest New Updates and What They Mean for Marketers
Meta Advantage+ AI Advertising Updates 2025 are changing how agencies and small businesses run ads on Facebook and...
Katarina Dmitrovic · 15 min read
4 min
October 17, 2025
Efficiency Over Complexity: Why Full-Service Solutions Are Winning?
In performance marketing today, access is power, and complexity is the enemy of growth.Smaller advertisers know this...
Jovana Tomic · 4 min read
5 min
October 9, 2025
Google’s New RSoC Reporting Update: What Will Change
Starting October 7th, 2025, Google is introducing a major change in RSoC reporting.The update affects a system...
Jovana Tomic · 5 min read
6 min
October 7, 2025
RSOC Compliance After AFS: A Practical, Human Guide to Post-Click Monetization
If you worked in search arbitrage over the last few years, you felt the ground move. The easy wins from AdSense for...
Jovana Tomic · 6 min read
13 min
September 17, 2025
How AI Tools Are Transforming Affiliate Marketing
Artificial intelligence is transforming affiliate marketing by altering the ways consumers find products and how...
Katarina Dmitrovic · 13 min read
5 min
August 25, 2025
Google Introduces Expanded Placement Transparency Across SPN
Google has rolled out a major update for advertisers. Full placement reporting is now available for the Search Partner...
Jovana Tomic · 5 min read
5 min
July 25, 2025
Why Working with an Agency Beats Going Solo in Digital Advertising
Save time, avoid bureaucracy, and start scaling faster! Without the need for direct applications or cold outreach....
Jovana Tomic · 5 min read
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