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Meta Cut the Advantage+ Shopping Threshold to 25 Conversions: What Small Sellers Should Do Now 6 min

June 12, 2026

Meta Cut the Advantage+ Shopping Threshold to 25 Conversions: What Small Sellers Should Do Now

Meta cut the Advantage+ Shopping conversion threshold from 50 to 25 a week. Small sellers can finally run ASC, but the...

CT Coinis Team · 6 min read
Google Marketing Live 2026: Gemini Now Runs the Ad Stack, and Shopping Just Went Agentic Industry News 6 min

Industry News · June 10, 2026

Google Marketing Live 2026: Gemini Now Runs the Ad Stack, and Shopping Just Went Agentic

Google Marketing Live 2026 rebuilt the ad stack around Gemini and pushed shopping agentic. Here is what e-commerce...

Isidora Matovic Isidora Matovic · 6 min read
TikTok Folded Generative AI Into Smart+: What Symphony Automation and GMV Max Mean for Sellers 6 min

June 3, 2026

TikTok Folded Generative AI Into Smart+: What Symphony Automation and GMV Max Mean for Sellers

TikTok pulled its Symphony Gen AI tools into Smart+ and made GMV Max profit-aware. Here is what changed, and what...

Isidora Matovic Isidora Matovic · 6 min read
Google AI Max Replaces Dynamic Search Ads in September: What E-Com Brands Should Do Now 6 min

June 1, 2026

Google AI Max Replaces Dynamic Search Ads in September: What E-Com Brands Should Do Now

Google is auto-upgrading DSA campaigns to AI Max in September 2026. Here is what changes, why it lands differently for...

CT Coinis Team · 6 min read
AI Agents Just Took the Wheel on Meta, TikTok, and Google Ads Industry News 7 min

Industry News · May 20, 2026

AI Agents Just Took the Wheel on Meta, TikTok, and Google Ads

Three platforms shipped AI agent tools for ad accounts in one two-week stretch. Here is where they actually lift ROAS...

Isidora Matovic Isidora Matovic · 7 min read
Meta's May Update Quietly Widened Your Audiences: 730-Day Windows, One-Click CAPI, and a New AI Connector 6 min

May 15, 2026

Meta's May Update Quietly Widened Your Audiences: 730-Day Windows, One-Click CAPI, and a New AI Connector

Meta's May update stretched purchase audiences to 730 days, shipped free one-click Conversions API, and added...

Isidora Matovic Isidora Matovic · 6 min read
Stop Blaming the AI. Your Product Page Is the Problem. Industry News

Industry News · May 11, 2026

Stop Blaming the AI. Your Product Page Is the Problem.

Most store owners blame the AI when their ad creatives don't convert. The real problem is almost always the product...

Isidora Matovic Isidora Matovic
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