What is Type-in Traffic and How to Monetize It

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Written by Daniel Volkov

What is Type-in Traffic and How to Monetize It

In the vast universe of web traffic monetization, Type-In traffic stands as a significant pillar, especially for browser extensions. This traffic originates from users directly typing in search queries or URLs, often via browser extensions. This guide delves deep into monetizing this type of traffic, particularly in Chrome extensions.

The Expanding Ad Budgets: A Forecast Into 2024

We have to focus a bit on ad spent since it is a good intro towards the potential you have when it comes to working with type-in traffic. The landscape of digital advertising is continually evolving, with the tug of war game between Google and Bing ads taking center stage.

The budget allocation towards these platforms significantly impacts the digital marketing strategies of businesses worldwide. As per data, in 2022, the global spending on search advertising was around $168 billion, a figure expected to rise as we approach 2024​​. Specifically, in 2021, Google’s net search advertising revenue in the U.S. alone stood at $49.4 billion​ (Statista said this btw)​.

Moreover, a comparative analysis between Google and Bing ad revenues reveals an approximate 22% revenue increase in search ads for both platforms, highlighting the substantial returns and the escalating competition​.

Type-in and Search Feed Monetization

Now, diving into the realm of Type-In traffic within a search feed, the connection becomes clear. The robust budgets allocated for digital advertising, particularly on platforms like Google and Bing, underline the revenue potential waiting to be tapped.

As the ad spend grows, so does the opportunity for monetizing type-In traffic. It’s a simple equation: more users equate to more searches, which in turn, translate to increased revenue from search ads. Thus, focusing on user growth is not merely a strategy for enhancing user engagement but a lucrative avenue for revenue generation. With the ad budgets poised to swell further in 2024, leveraging Type-In traffic within search feeds becomes an imperative for developers eyeing a slice of the burgeoning ad revenue pie.

So, why go with another search provider? Let’s take Bing. By integrating a Bing-powered search feature into your extension, every search conducted by users counts​. The mechanics are simple yet effective; add a search feed API to your extension, allowing users to search the web while engaging with your product, and earn a percentage of the search earnings each time a user conducts a search​.

Bing, along with Yahoo, is among the most common search feeds used across browser extensions and add-ons, providing a reliable and rewarding monetization method. Their affiliation with over 16,000 online shops and a promise of high payout rates make them attractive options for everyone aiming to monetize their search traffic​. Furthermore, platforms like ours have a great relationship with these direct feeds and we can help with getting maximum revenue from the effort invested in creating your product.

But My Users Don’t like Changing Their Search Engine

There are many reasons why some people prefer using certain browsers or search engines but, again let’s take Bing for example. The rise of popularity with Open.ai, their user-centric approach are just a few reasons why Bing might be raising in popularity.

Bing provides a user-centric approach to monetization. For instance, its recent venture into monetizing AI-powered chats demonstrates an intent to integrate advertising in a manner that feels natural and helpful to users​.

As for revenue, depending on the active users of your audience, the possibility of earning between $30K to $150K per month by integrating a Bing or Yahoo powered search feature is a substantial incentive for extension creators.

Attracting Users to Your Chrome Extension

Organic Growth: Slow but Steady Wins the Race

Organic user acquisition is about naturally growing your user base over time, emphasizing your product’s value and general exposure. Essential strategies include:

  • SEO tactics: Make your extension discoverable. For extensions it is ASO so check out what your competition is doing
  • Content Production: Engaging blogs or videos showcasing your extension.
  • Distinctive Features: Offer something unique.
  • High-Quality User Experience: Ensure your extension is intuitive and user-friendly.

Rely on satisfied users for referrals. Engage on social media, participate in forums, and regularly update your extension​​. Reviews are gold, so make sure you encourage your users to leave positive reviews on your product.

Paid Promotion: The Fast Track

Invest in advertising to raise your extension’s awareness. Platforms like Google, META, and Bing provide avenues for pay-per-click marketing strategies. Regularly monitor your campaigns to ensure a positive return on investment​​.

Collaborate with Media Buying Agencies

These agencies specialize in acquiring and managing ad spaces across platforms, optimizing campaigns for the best ROI. Their connections can offer premium ad spaces and better terms​.

Deep Dive: The Mechanics of Chrome Extensions

Manifest File: The Heart of Extensions

Every Chrome extension requires a manifest file, a JSON-formatted document named “manifest.json.” It provides essential details about the extension, including its name, description, version, permissions, and requirements for background scripts, content scripts, and other resources​.

Background & Content Scripts: Bringing Functionality to Life

Background scripts form the extension’s backbone, managing event-driven behaviors in response to browser activities or user interactions. Content scripts, on the other hand, allow you to modify a website’s content or behavior​.

Integrating Search: The Monetization Goldmine

Chrome extensions and other extensions and addons support search overrides, letting you modify certain Chrome settings like the default search provider. By specifying a new provider in the manifest file, you can customize search functionality and earn revenue through monetized searches. However, remember to always prioritize user experience and privacy​.

Here you can read more about how to plug-in the search.

Monetizing Type-In Traffic via Extensions

Search monetization stands as a powerful strategy for monetizing your traffic. By embedding a custom search engine like Yahoo or Bing within your product, each user’s search activity can generate income. Sponsored ads from these search engines appear alongside organic search results, with revenues generated per click. Make sure you prioritize the user experience, ensuring that the integrated search engine offers relevant results.

Type-In Traffic vs. Search Arbitrage

While both involve leveraging search, Type-In traffic and search feed monetization differ from search arbitrage.

Basically, it is monetizing direct user inputs via, for example, chrome extensions, whereas search arbitrage involves buying traffic at one price and monetizing it at a higher rate using search ads. To put it even more simple:

Type-in Traffic:

  • Originates from users manually entering queries or URLs in search boxes;
  • Monetization occurs when users interact with ads or sponsored content within an extension/addon, browser or on the landing page.

Search Arbitrage:

  • Involves purchasing traffic at a lower cost, then monetizing it at a higher rate on another platform. For example – Buying traffic on Facebook and leading them to a Google search page;
  • Profit is made from the difference between the cost per click of bought traffic and the revenue generated from the redirected traffic.

The core distinction lies in the traffic source and monetization method: Type-In traffic capitalizes on user-generated queries, while search arbitrage revolves around redirecting bought traffic for higher revenue.


Monetizing Type-In traffic in browser extensions offers a sustainable revenue stream for developers. However, it’s essential to attract and retain users, provide genuine value, and always prioritize user experience over monetization. As developers and extension creators in general navigate this landscape, understanding the nuances of Chrome’s requirements and policies will be crucial​.

Daniel Volkov

Daniel Volkov


Daniel is a specialist in search feed monetisation and extension distribution. If you have an extension you would like to monetize he is your guy. Did we mention he loves Brom?

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