WordPress for Push Monetization – Pros and Cons

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Written by Tamara Jelic

WordPress for Push Monetization – Pros and Cons

Although push notifications are useful for a variety of websites and apps, they are also often misused for fake messages, sending messages containing links to malware, and phishing. This type usually imitates the systems notifications to trick users and generate interactions.

Fortunately, for the users, in Chrome 86, improvements in the quality of the notification ecosystem were made by adding enforcement for websites that are sending abusive notification content. The new Chrome update detects abusive notification content and it will automatically send permission requests.

What are Push Notifications?

Push notifications are automated messages sent by an app or a website to a user when the app/website is not open.

WordPress push notifications are used for automatically notifying your audience when you publish new content on your website. This includes notifications on a phone and ones via browsers, like Chrome, Firefox, or Safari. They were introduced in 2009 for Android and iOS devices but were spreading to other platforms ever since.
Here is an example of a push notification signup request:

Push Notifications Example

By clicking the “Allow” button, you give permission to the site to send you automated notifications via your browser.

The Real Job is To Get Traffic

We have several blogs on how to get more traffic – and here is a special one just dedicated to Push Traffic.

This is a paragraph from the blog: “Make sure you check the traffic sources you are buying from – is the language and the GEO in line with your LP. Update your landing page and creatives regularly and follow your CTR. Make sure there are no cardinal grammar mistakes within your text.

Just a note: Emojis in the headline increase CTR – facts!

Don’t stick to the same traffic sources – test multiple sources because each has a different performance. You may as well, create your blacklist globally and this will save you a lot of money (if you are starting without a blacklist, run on CPC, and run on CPM if you do have a blacklist). While doing this – use spy tools to help you with your multiple landing pages and angles (for example, Spypush). You will learn if your ad got placed well and which placements to avoid.”

WordPress for Push – Pros and Cons

The thing is – it is quite easy to integrate for any type of website, but let’s focus on WordPress now.


  • push notifications are great for driving traffic to your website by encouraging the website visitors to return
  • you will know that the visitors have an interest in your content and websites content, as they have opted in to receive the notifications and reminders
  • visitors don’t have to be on the site for them to get the notification, they just have to have their browser running
  • with push notifications, you can significantly increase user engagement
  • it’s easy to integrate any widget, including the push widget
  • No updates – no nothing, just a one-time integration


  • users and website visitors have to allow the notifications in the first place
  • depending on the number of push notifications you decide to send out, it can make a great difference between gaining returning visitors and losing your followers. If you send out too many notifications, there is a great chance that your followers might find them annoying, and on the other side of the specter, a few notifications a day can make them forget about your website completely.
  • it is a matter of preference, but many prefer native ad formats – luckily we have that too.

If you choose to do it yourself, you will find a step-by-step guide on how to do it using WordPress plugins.

Need Help With Integrating Push to Your WP Website?

When it comes to push notification setup, there are a lot of great options to choose from. You can either choose to set up the WordPress push notifications yourself or hire a programmer to do it for you.

Or listen up 🙂 We got you.

When you log in to your Coinis dashboard, and hit Campaigns & Zones, and then click “Add Zone”.

Campaign types on Coinis dashboard

From the “Select Campaign Type” choose your preferred push ad format. We have two options: Push Rev-Share and Push CPS. Push Rev-Share is the long-term option where you can make money per each ad impression from subscribers. In the long run, this method is more rewarding than CPS.

On the other hand, if you want fast money, Push Cps is the solution for you. When you choose to monetize on CPS it means you get paid for each qualified subscriber who allowed our request to send push notifications. If you’re sure about the quality of your traffic – we recommend going on Push Rev Share, since in the long term – it will get you passive income, and you don’t have to worry about your audience getting the right ads – leave that to us.

Then name your campaign – give it a recognizable name because you will be creating more campaigns with us – trust us. Enter the domain which you would like to use for this purpose. Note that for Push – you can only use one domain – you cannot start another push campaign with that same domain.

Adding a new zone

The next thing you should do is open your WordPress website dashboard and get some plugins if you don’t want to go too much into the tech side. If you are going to do this with plugins – you will need 2: A plugin for uploading files and snippets. We are currently working on developing our plugins, but for now, you may take whatever you find comfortable to work with.

Some of our publishers are working with File Manager and Woody Snippets because it is quite easy to manage them and insert our file and snippet. So, after installing these plugins, go to your Coins Publisher Platform and continue with setting up your Service Worker and your Snippet:

Example for editing or copying code

Choose if your website is HTTPS or HTTP – make sure it is HTTPS (personal advice). After that, Download the sw.js file and open your WordPress site. Open the File Manager after you install the plugin and then open a new folder and name it js. Within that folder, insert the service worker. After you insert the service worker file, verify that you uploaded the file – if you have – it will go green.

Go to your publisher dashboard again and then check if you want additional monetization, content locker, or if you want to set up postback to track subscription. Copy the generated script and then go to your WordPress website and go to Woody Snippet.

Create a new Universal Snippet – make sure you don’t check PHP or any other – just universal snippet. Here you have a quick tutorial on how to do that. After that, save the changes and check if everything is working.

Adding a snippet to the website

Make sure you save the changes in the dashboard as well, and when you see that your campaign is active, voila – you’re all set.

Now, just wait for your revenue to come to you. Check your stats daily because it is in real-time. Have questions – feel free to ping us anytime.

If Not Coinis – some tips to go

If you just started with traffic:

1. Focus on android first – if you have mobile traffic good for you!
2. Don’t waste your time thinking about the description – if the title is catchy, you won’t have to worry much
3. More campaigns and more creatives! Test a lot in the beginning. For example, create 40-50 campaigns and test all of them, by setting a minimum bid and limiting the daily budget.
4. Test sending notifications in all GEOs for the beginning, then you can narrow your options
5. Small things matter, in this case – icons.


Whether you run an online shop or a regular informational blog, we think that push notifications are something you should try for your marketing strategy.

But this type of marketing isn’t for everyone – some might think that they hurt user experience and choose not to implement them in their marketing strategy. Our main advice is to remember not to overuse the notifications, as some might find them annoying.

Tamara Jelic

Tamara Jelic

Head Of Business Development at Coinis Ltd


Part-time researcher, part-time marketing enthusiast. Wanted to be a teacher, ended up working for the best ad tech company in Eastern Europe.

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