WordPress for Push Monetization – Pros and Cons

Although push notifications are useful for a variety of websites and apps, they are also often misused for fake messages, sending messages containing links to malware, and phishing. This type usually imitates the systems notifications to trick users and generate interactions.

Fortunately, for the users, in Chrome 86, improvements in the quality of the notification ecosystem were made by adding enforcement for websites that are sending abusive notification content. The new Chrome update detects abusive notification content and it will automatically send permission requests.

What are Push Notifications?

Push notifications are automated messages sent by an app or a website to a user when the app/website is not open.

WordPress push notifications are used for automatically notifying your audience when you publish new content on your website. This includes notifications on a phone and ones via browsers, like Chrome, Firefox, or Safari. They were introduced in 2009 for Android and iOS devices but were spreading to other platforms ever since.
Here is an example of a push notification signup request:

By clicking the “Allow” button, you give permission to the site to send you automated notifications via your browser.

The Real Job is To Get Traffic

We have several blogs on how to get more traffic – and here is a special one just dedicated to Push Traffic.

This is a paragraph from the blog: “Make sure you check the traffic sources you are buying from – is the language and the GEO in line with your LP. Update your landing page and creatives regularly and follow your CTR. Make sure there are no cardinal grammar mistakes within your text.

Just a note: Emojis in the headline increase CTR – facts!

Don’t stick to the same traffic sources – test multiple sources because each has a different performance. You may as well, create your blacklist globally and this will save you a lot of money (if you are starting without a blacklist, run on CPC, and run on CPM if you do have a blacklist). While doing this – use spy tools to help you with your multiple landing pages and angles (for example, Spypush). You will learn if your ad got placed well and which placements to avoid.”

WordPress for Push – Pros and Cons

The thing is – it is quite easy to integrate for any type of website, but let’s focus on WordPress now.

Pros:

• push notifications are great for driving traffic to your website by encouraging the website visitors to return
• you will know that the visitors have an interest in your content and websites content, as they have opted in to receive the notifications and reminders
• visitors don’t have to be on the site for them to get the notification, they just have to have their browser running
• with push notifications, you can significantly increase user engagement
• it’s easy to integrate any widget, including the push widget
• No updates – no nothing, just a one-time integration

Cons:

• users and website visitors have to allow the notifications in the first place
• depending on the number of push notifications you decide to send out, it can make a great difference between gaining returning visitors and losing your followers. If you send out too many notifications, there is a great chance that your followers might find them annoying, and on the other side of the specter, a few notifications a day can make them forget about your website completely.
• it is a matter of preference, but many prefer native ad formats – luckily we have that too.

If you choose to do it yourself, contact us with your traffic specifications and let’s create a custom solution for you.

If Not Coinis – Some Tips to go

If you just started with traffic:

1. Focus on android first – if you have mobile traffic good for you!
2. Don’t waste your time thinking about the description – if the title is catchy, you won’t have to worry much
3. More campaigns and more creatives! Test a lot in the beginning. For example, create 40-50 campaigns and test all of them, by setting a minimum bid and limiting the daily budget.
4. Test sending notifications in all GEOs for the beginning, then you can narrow your options
5. Small things matter, in this case – icons.

Conclusion

Whether you run an online shop or a regular informational blog, we think that push notifications are something you should try for your marketing strategy.

But this type of marketing isn’t for everyone – some might think that they hurt user experience and choose not to implement them in their marketing strategy. Our main advice is to remember not to overuse the notifications, as some might find them annoying.